Business Finance
COM295 Phoenix Request for The Launch of Proposed New Product Memo

COM295

University of Phoenix

Question Description

Scenario: In Week 3, you selected a product or service that you believe your organization should invest capital resources to develop the product or service for sale. To speed up the new product investment, you decide to write a memo proposing and advocating for the launch of a new product or service to the company president.

Create a memo proposal using the AIDA model in a Microsoft® Word in a minimum of 1,400 words. You will add an introduction and conclusion, and your paper will include the following components:

  • Convince your audience to invest capital resources to develop the product or service you intend to sell and explain your rationale. See Figure 9.5 - Persuasive Message Using AIDA model.
  • Gain credibility (for yourself and your request) and (2) to make your readers believe that helping your product/service will indeed benefit the company. Close with a request for some specific action, and make that course of action as easy to follow as possible to maximize the chances of a positive response.
  • Include secondary research to support your argument, related to your product and/or service.
    • Explain what you will do in case the selected product or service does not initially sell as much as expected.
    • Indicate potential digital channels for marketing your product or service.
    • Consider cross-cultural and multinational implications.

Note: Main points from this memo will be included in the Week 5 Persuasive Presentation.

The following guidelines will help you effectively format specific memo elements, Business Communication Essentials, 7/e (Pg. 410):

  • Addressees. When sending a memo to a long list of people, include the notation See distribution list or See below in the position at the top; then list the names at the end of the memo. Arrange this list alphabetically, except when high-ranking officials deserve more prominent placement. You can also address memos to groups of people--All Sales Representatives, Production Group, New Product Team.
  • Courtesy titles. You need not use courtesy titles anywhere in a memo; first initials and last names, first names, or even initials alone are often sufficient. However, use a courtesy title if you would use one in a face-to-face encounter with the person.
  • Subject line. The subject line of a memo helps busy colleagues quickly find out what your memo is about, so take care to make it concise and compelling.
  • Body. Start the body of the memo on the second or third line below the heading. Like the body of a letter, it's usually single-spaced with blank lines between paragraphs. Indenting paragraphs is optional. Handle lists, important passages, and subheadings as you do in letters.
  • Writer's initials. Unlike a letter, a memo doesn't require a complimentary close or a signature, because your name is already prominent at the top. However, you may initial the memo--either beside the name appearing at the top of the memo or at the bottom of the memo.

Format consistent with APA guidelines.

GUIDELINE

Memos

Electronic media have replaced most internal printed memos in many companies, but you may have occasion to send printed memos from time to time. These can be simple announcements or messages, or they can be short reports using the memo format.

On your document, include a title such as MEMO or INTEROFFICE CORRESPONDENCE (all in capitals) centered at the top of the page or aligned with the left margin. Also at the top, include the words To, From, Date, and Subject—followed by the appropriate information—with a blank line between as shown here:

MEMO

TO:

FROM:

DATE:

SUBJECT:

Sometimes the heading is organized like this:

MEMO

TO: FROM:

DATE: SUBJECT:

The following guidelines will help you effectively format specific memo elements:

Addressees. When sending a memo to a long list of people, include the notation See distribution list or See below in the To position at the top; then list the names at the end of the memo. Arrange this list alphabetically, except when high-ranking officials deserve more prominent placement. You can also address memos to groups of people—All Sales Representatives, Production Group, New Product Team.

Courtesy titles. You need not use courtesy titles anywhere in a memo; first initials and last names, first names, or even initials alone are often sufficient. However, use a courtesy title if you would use one in a face-to-face encounter with the person.

Subject line. The subject line of a memo helps busy colleagues quickly find out what your memo is about, so take care to make it concise and compelling.

Body. Start the body of the memo on the second or third line below the heading. Like the body of a letter, it’s usually single-spaced with blank lines between paragraphs. Indenting paragraphs is optional. Handle lists, important passages, and subheadings as you do in letters.

Second page. If the memo carries over to a second page, head the second page just as you head the second page of a letter.

Writer’s initials. Unlike a letter, a memo doesn’t require a complimentary close or a signature, because your name is already prominent at the top. However, you may initial the memo—either beside the name appearing at the top of the memo or at the bottom of the memo.

Other elements. Treat elements such as reference initials and copy notations just as you would in a letter. One difference between letters and memos is that while letters use the term enclosure to refer to other pieces included with the letter, memos usually use the word attachment.

Memos may be delivered by hand, by the post office (when the recipient works at a different location), or through interoffice mail. Interoffice mail may require the use of special reusable envelopes that have spaces for the recipient’s name and department or room number; the name of the previous recipient is simply crossed out. If a regular envelope is used, the words Interoffice Mail appear where the stamp normally goes, so that it won’t accidentally be stamped and mailed with the rest of the office correspondence.

Informal, routine, or brief reports for distribution within a company are often presented in memo form. Don’t include report parts such as a table of contents and appendixes, but write the body of the memo report just as carefully as you’d write a formal report



Unformatted Attachment Preview

COM/295 Grading Guide COM/295 Version 4 Business Communications Copyright Copyright © 2016, 2015, 2014, 2013 by University of Phoenix. All rights reserved. University of Phoenix® is a registered trademark of Apollo Group, Inc. in the United States and/or other countries. Microsoft®, Windows®, and Windows NT® are registered trademarks of Microsoft Corporation in the United States and/or other countries. All other company and product names are trademarks or registered trademarks of their respective companies. Use of these marks is not intended to imply endorsement, sponsorship, or affiliation. Developing Persuasive Business Messages Part II Grading Guide COM/295 Version 4 Edited in accordance with University of Phoenix® editorial standards and practices. 2 Developing Persuasive Business Messages Part II Grading Guide COM/295 Version 4 Signature Individual Assignment: Developing Persuasive Business Message Part II: Purpose of Assignment In week 3, students constructed a brief message seeking capital resources to develop the product or service for sale. Week 4 builds on the topic of constructing effective business messages, introduced in Week 3. Students will practice the application of constructing persuasive messages by writing a memo/proposal to the company president. The challenge will be for students to develop a memo proposing and advocating for the launch of a new product or service using the AIDA model. This assignment will set the groundwork for the Week 5 presentation. Resources Required Figure 9.5 – Persuasive Message Using AIDA model. Business Communication Essentials, 7/e (Pg. 410) Grading Guide Content The student will select a product or service in which they believe the organization should invest capital resources to develop for a sale in a global environment. The students use the product or service that they selected in Week 3 and they will write a memo proposing and advocating for the launch of a new product or service to the company president. The student will use the AIDA model to create a Microsoft® Word document with an introduction and conclusion. The student will convince the audience to invest capital resources to develop the product or service you intend to sell and explain your rationale. The student will demonstrate credibility and make the readers believe that helping their product/service will benefit the company. The student will provide a request for specific action and make the course action easy to follow to maximize the chances of a positive response. The student will have the following elements in the memo: Addresses, Courtesy titles, Subject line, Body, and Writer’s initials. The paper will consist of 1,400 words. Met Partially Met Not Met Comments: 3 Developing Persuasive Business Messages Part II Grading Guide COM/295 Version 4 Content Writing Guidelines Met Met Partially Met Not Met Total Available Total Earned 14 #/14 Partially Met Not Met Total Available Total Earned 6 #/6 20 #/20 The paper—including tables and graphs, headings, title page, and reference page—is consistent with APA formatting guidelines and meets course-level requirements. Intellectual property is recognized with in-text citations and a reference page. Paragraph and sentence transitions are present, logical, and maintain the flow throughout the paper. Sentences are complete, clear, and concise. Rules of grammar and usage are followed including spelling and punctuation. Assignment Total Additional comments: # Comments: Comments: 4 ...
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Final Answer

Attached.

Memo - Outline
Thesis statement: There is need for the company to launch the proposed product to reap the
greater share of the benefits of the global market.
I.

Product selection
A. Solar and electric car

II.

Why there is need to launch the new product urgently
A. Wide marker
B. Solves environmental problem
C. Manufacturers have capability
D. Can be highly profitable etc.

III.

Digital marketing channels
A. Online marketing
B. Content marketing
C. Social platforms such as Facebook, twitter etc.
D. Website
E. Email marketing etc.


Running head: MEMO

1

Memo
Name
Institution

MEMO

2

MEMO
TO: THE COMPANY'S PRESIDENT
Kindly see the distribution list
THE NEW PRODUCT TEAM
THE PRODUCTION MANAGER
THE MARKETING MANAGER
SALES REPRESENTATIVES
FROM: THE FINANCE OFFICER
DATE: 21/06/2017
SUBJECT: REQUEST FOR THE LAUNCH OF THE PROPOSED NEW PRODUCT
Introduction
Following the last meeting deliberations regarding the investment in a new product to offer in
the global market and consistent with the company's growth initiative, I at this moment make
a request for immediate approval and commitment of resources to develop the product. The
development of a solar car as was deliberated in the previous meeting was considered viable
for the company and promising in generating future profitability. Being a unique product that
is not on the market yet, it would be much beneficial for the company to be leading developer
as this would result in other related benefits. This memo will cover the reasons why the
launch needs to be immediate.
The new product
The previous meeting involved an extensive discussion of the solar car that would also be
charged by electricity during the times when the sun rays supply is low. The new product will
use the Nickel Cadmium battery or the lithium ion batteries back up (Wu et al., 2011). It will
also be designed to use thin wheels that will minimize the level of friction to increas...

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