MIT Business Level and Corporate Level Strategies Discussion

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ghgbepbpxre

Business Finance

Massachusetts Institute of Technology

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Learning Goal: I'm working on a business report and need guidance to help me learn.


THE COMPANY IS AMAZON

  1. WEEK 8 ASSIGNMENT - BUSINESS-LEVEL AND CORPORATE-LEVEL STRATEGIES

    OVERVIEW

    In this assignment, you are to use the same corporation you selected and focused on for the assignments, Strategic Management and Strategic Competitiveness and External and Internal Environments.Research the company on its own website, public filings on the Securities and Exchange Commission's Filing & Forms page, Strayer University's online databases, the Lexis Advance database, and any other sources you can find. The annual report will often provide insights that can help address some of these questions.Use the Business-Level and Corporate-Level Strategies Template [DOCX] to ensure that your assignment meets the requirements.

    REQUIREMENTS

    Write a 6- page paper in which you do the following:
    • Analyze the business-level strategies for the corporation you chose to determine the business-level strategy you think is most important to the long-term success of the firm and whether you judge this to be a good choice. Justify your opinion.
    • Analyze the corporate-level strategies for the corporation you chose to determine the corporate-level strategy you think is most important to the long-term success of the firm and whether you judge this to be a good choice. Justify your opinion.
    • Analyze the competitive environment to determine the corporation's most significant competitor. Compare their strategies at each level and evaluate which company you think is most likely to be successful in the long term. Justify your choice.
    • Determine whether your choice from Question 3 would differ in slow-cycle and fast-cycle markets.
    • Use at least three quality references. Note: Wikipedia and other websites do not qualify as academic resources.
    This course requires the use of Strayer Writing Standards. For assistance and information, please refer to the Strayer Writing Standards link in the left-hand menu of your course. Check with your professor for any additional instructions.The specific course learning outcome associated with this assignment is as follows:
    • Determine business-level and corporate-level strategies for a corporation's long-term success comparable to the competitive environment.

Unformatted Attachment Preview

1 Week 8 Business-Level and Corporate-Level Strategies Assignment Student’s Full Name BUS499 Business Administration Capstone Professor’s Name Date Figures title: 2 Template Instructions (delete this page before submitting) This template is provided to help you meet the assignment requirements. This page should NOT be submitted with your assignment, as it is not part of an academically written paper. Note the “Clarity, writing mechanics, and formatting requirements” section of the grading rubric. HOW TO USE THIS TEMPLATE • Read the explanations provided in the template for each section of your paper. o The explanations are in blue font below. o You should have already read the assignment instructions in Blackboard. • Type your response to each of the assignment requirements within the designated sections. o Each assignment requirement is identified using a section Heading that is in black font o DO NOT add extra spaces between sections. o DO NOT change the margins. • You are required to have a heading for each of the sections in your paper. o The required headings have been provided for you. o DO NOT delete, alter, or add anything to the section Headings. o DO NOT type the assignment instructions into the sections. • After typing your responses, change the font color to black and make sure it is not in bold. o Be sure to change the font color on the title page to black after typing your name, professor’s name, and date. • Everything in blue font below should be deleted and replaced with your responses. • DELETE this entire page before you submit your assignment to avoid losing points. Do not leave a blank page here. REMINDERS • The assignment is due in week 8. Late submissions negatively impact your grade. • Use the same public corporation you used for assignments in Week 3 and 6. • Do not copy content from previous assignments in this class or others. • Include at least 6 full and complete academically written pages that address the requirements. The title page, this instruction page, and the source page do not count. • Use at least 3 quality sources, one of which MUST be the course textbook. • Strayer uses SafeAssign – an automated plagiarism checker. It is advised that you do your own writing and use external resources to support what you have written in your own words. Figures title: 3 Week 8 Business-Level and Corporate-Level Strategies Assignment Write your introduction to this 6 page paper here. Include one paragraph (not more than 6 lines of text) that explains what your paper will discuss. Much of your introduction may be taken from the assignment instructions (in your own words). Read all assignment resources to understand what should be included in your paper. Be sure to review the assignment instructions in Blackboard, the grading rubric, and relevant course announcements to understand the requirements. Do not exceed 6 lines of text in this introduction. There should be no direct quotes in this section. After reading these instructions, replace this blue text with your introduction and change the font color to black. Business-Level Strategies Analyze the business-level strategies for the corporation you chose to determine the business-level strategy you think is most important to the long-term success of the firm. You will also need to determine whether or not you judge this to be a good choice (Note: in this step you need to choose and write about only one business-level strategy from the text book (not Google). Hint: See Figure 4.1 in the textbook. Include a thorough justification for your choice that is backed by facts and sound judgement. For background, be sure to research and explain the industry in which your selected corporation operates. You could also briefly (1 – 2 sentences) define the business-level strategy (cite your sources) you are writing about using the textbook/Learn, as an introduction to your analysis. Read Chapter 4 in the course textbook. Review the Week 4 Learn Reading for supporting content. Your response here should demonstrate that you understand the key concepts regarding the selected business-level strategy and can apply them to a real-world corporation. Keep in mind that this is a 6 page paper and as such your analysis should thoroughly address the concepts discussed in the course. Avoid Figures title: 4 unsubstantiated statements, extended introductory commentary, direct quotes, and unrelated content. Strive for about 1 ½ to 2 pages of well-constructed, in-depth analysis in this section. In this section, you could research and identify the core competencies your chosen firm uses to implement its business-level strategies and discuss their effectiveness. You could also demonstrate from your research how the firm uses its core competencies to create and sell its products in the marketplace. Consider the actions & choices your firm has made to compete in individual product markets. Review Chapters 4-9 for specifics on the business-level strategies. Your response should clearly identify the one business-level strategy from the textbook that you think is most important to the long-term success of the corporation. Your response must also include a clearly stated and justified judgement on whether that strategy is a good choice. Include enough content and depth to demonstrate a thorough analysis of your selected corporation’s business-level strategy. Remember that this is a 6 page paper and as such, you will need to dig deep. After reading these instructions, replace this blue text with your analysis and change the font color to black. Corporate-Level Strategies Analyze the corporate-level strategies for the corporation you chose to determine the corporate-level strategy you think is most important to the long-term success of the firm. You will also need to determine whether or not you judge this to be a good choice. (Note: in this step you need to choose and write about only one corporate-level strategy from the text book (not Google). Hint: See chapter 6 in the textbook. Include a thorough justification for your choice that is backed by facts and sound judgement. You could also briefly (1 – 2 sentences) define the corporate-level strategy (cite your sources) you are writing about using the textbook/Learn, as an introduction to your analysis. Read Chapter 6 in the course textbook. Review the Week 6 Learn Figures title: 5 Reading for supporting content. Your response here should demonstrate that you understand the key concepts regarding the selected corporate-level strategy and can apply them to a real-world corporation. Keep in mind that this is a 6-page paper and as such your analysis should thoroughly address the concepts discussed in the course. Avoid unsubstantiated statements, extended introductory commentary, direct quotes, and unrelated content. Strive for about 1 ½ to 2 pages of well-constructed, in-depth analysis in this section. Your response should clearly identify the one corporate-level strategy from the textbook that you think is most important to the long-term success of the corporation. Your response must also include a clearly stated and justified judgement on whether that strategy is a good choice. Include enough content and depth to demonstrate a thorough analysis of your selected corporation’s corporate-level strategy. Remember that this is a 6 page paper and as such, you will need to dig deep. After reading these instructions, replace this blue text with your analysis and change the font color to black. Competitive Environment Analyze the competitive environment to determine the corporation's most significant competitor (this will require research outside of the course material). Compare their strategies at each level and evaluate which company you think is most likely to be successful in the long term. Justify your choice. Hint: read chapters 1 through 10 in the course textbook as they provide a solid background for this section. Review the Week 1 through 8 Learn readings for supporting content. Remember that this is a 6 page paper and requires a thorough competitive analysis. Strive for about a 1 ½ to 2 pages of well-constructed, in-depth analysis in this section. Cite your sources and avoid the use of direct quotes. After reading these instructions, replace this blue text with your analysis and change the font color to black. Figures title: 6 Market Cycles Determine whether your choice from Question 3 (Competitive Environment section above) would differ in slow-cycle and fast-cycle markets. It would be a good idea to briefly explain what the slow-cycle and fast-cycle markets are from the textbook (cite your sources) as a short introduction to your determination. Hint: read Chapter 5 in the course textbook. Remember that this is a 6-page paper and therefore each section requires a thorough response that demonstrates your understanding of key concepts covered in the course and your ability to apply them to a real-world corporation. Cite your sources and avoid the use of direct quotes. After reading these instructions, replace this blue text with your response and change the font color to black. Figures title: 7 Sources 1. Michael A. Hitt. 2020. Strategic Management: Concepts and Cases: Competitiveness and Globalization 13th ed. Cengage Learning. 2. Author. Publication Date. Title. Page # (written as p. #). How to Find (e.g. web address) 3. Author. Publication Date. Title. Page # (written as p. #). How to Find (e.g. web address)
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View attached explanation and answer. Let me know if you have any questions.

1
Week 8 Business-Level and Corporate-Level Strategies Assignment Outline
Thesis statement: In comparison to its competitors such as eBay, Amazon has high likelihood of
long-term success even within the fast-cycle market.
I.

Business-Level Strategies
a. Cost-leadership is a successful business-level strategy at Amazon. Cost-leadership is
a strategy where organizations produce at low costs to provide acceptable products at
the lowest possible price (Hitt, 2020).
b. Moreover, Amazon has a focus on research and development. The inbound and
outbound logistics are significant to the overall production costs in organizations such
as Amazon.
c. Cost-leadership allows Amazon to provide goods and services to different segments
of its customer base. The company is able to provide consumers high satisfaction
levels through ease of use over its competitors.
d. Economies of scale are important to the success of cost leadership at Amazon. The
company has engaged in high growth strategies in warehousing and logistics which
have provided lower costs per unit.

II.

Corporate-Level Strategies
a. Amazon’s success is largely based on its diversification strategy. Corporate-level
strategies allow firms to have high competitive advantage through selection and
management of various businesses in different markets (Hitt, 2020).
b. Amazon has interests in e-commerce, advertising, and cloud services among
others. As of 2017, Amazon had 37% market share in the US e-commerce industry
(Chevalier, 2021) while Walmart followed second with about 5% market share.

Figures title:

2

c. The multiple lines of business at Amazon offer some advantages for sustainability.
The organization has a high performance which increases its value.
d. The company also diversifies to expand into unexploited markets. Amazon has a
propensity for first-mover advantage in various fields. In this way, Amazon looks to
diversify in new fields. This is the case for autonomous vehicles.

III.

Competitive Environment
a. Competition is a necessary element of healthy business environments. According to
Hitt (2020), competitors are engaged with identical markets and offer similar products
or services. Competitors seek to gain an advantageous position in the market.
b. On the business level, eBay has a focus on differentiation over cost-leadership. Since
eBay has a focus on auction approach to buyers and sellers, there is little control over
cost leadership.
c. eBay has a key differentiation strategy in the ability to primarily attract buyers,
browsing catalogues, and making successful purchases. This three-pronged approach
is an important differentiation strategy that has allowed eBay to maintain longstanding status in the online business. Moreover, the company has a focus on
charging sellers.
d. On the corporate-level strategy, eBay applies a diversification strategy. One of the
notable diversification actions has been the acquisition of PayPal, an online financial
service provider.

Figures title:
e. Amazon has a focus on using a feedback system involving a recommendation
approach. The recommendation system is an important sales approach which allows
Amazon to match consumers to products they are interested in.
IV.

Market Cycles
a. Slow-cycle markets offer long-term com...

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