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Describe the interrelationship between consumer behavior and the marketing concept.

Feb 19th, 2015

The interrelationship between consumer behavior and marketing concept is that companies have to look at consumers behavior towards a product in order to work on how they can improve the product so that it sells more. This is because how consumers react to a product determines whether the product shall be a hit or not.

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Feb 19th, 2015

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Feb 19th, 2015
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