in your own words please dont cut copy paste 6

Business & Finance
Tutor: None Selected Time limit: 1 Day

What are the advantages and disadvantages of using Maslow’s need hierarchy in segmentation and positioning?

Feb 19th, 2015

Advantages

The hierarchy enables marketer to focus their advertising appeals on a need level that is likely to be shared by a large segment of prospective audience.

Disadvantages

It can't be tested empirically

There is no easy way to measure precisely how satisfied one need is before the next higher need become operative.


Feb 19th, 2015

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