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Define the societal marketing concept and discuss the importance of integrating marketing ethics into the company’s philosophy and operations.

Oct 17th, 2017

the social marketing concepts require that  all the marketers adhere to principles of social responsibility in the marketing of goods and services, that is they should satisfy the needs of the market in the wy tht preserve and enhance the  well being of the consumers and the society as a whole. it has a long term perspective  recognizing that all companies would be better off in a strong helthier society . the company which practices socil behaviour  and ethical they mauntain royal customers.ethical and social responsiblities are good practice for a good business and increases  sales.

Feb 19th, 2015

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