the social marketing concepts require that all the marketers adhere to principles of social responsibility in the marketing of goods and services, that is they should satisfy the needs of the market in the wy tht preserve and enhance the well being of the consumers and the society as a whole. it has a long term perspective recognizing that all companies would be better off in a strong helthier society . the company which practices socil behaviour and ethical they mauntain royal customers.ethical and social responsiblities are good practice for a good business and increases sales.
Feb 19th, 2015
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