Running Head: LOOKING TO EXPAND BUT FEARING IT TOO
Looking To Expand but Fearing It Too
Institution of Affiliation
LOOKING TO EXPAND BUT FEARING IT TOO
In the article Looking to Expand, but Fearing It Too, by Adriana Gardella, Entrepreneurs
are usually characterized by constant challenge seeking. These are people who are always
picking up business opportunities and maximizing them to bring in profits. Challenges. When
their business picks up, they often see growth as their next challenge. The challenge is exciting
since it makes good business feel even better, have more value to employees, customers, and the
owner, improve brand popularity, create economies of scale and offer widened the range of
products to a wider geographical area (Gardella, 2010).
Despite the benefits promised by expansion, business people usually have hesitations in
taking up the expansion. Due to various reasons associated with expansion, they find it scary.
They feel that the business might fail. During start-up, this is a major risk taken because of they
are unsure of success in the business. Taking this challenge for the second time becomes tricky.
Many entrepreneurs have tried but failed. This makes the other entrepreneurs afraid of taking this
step. The majority end up having a small business and making small profits and employing few
people because they are afraid that during expansion or once the business has expanded it will
fa8il. For those who take the risks, some make it through, while others fail. Taking risks is part
of business and entrepreneurs should not be afraid of doing so.
Why do Businesses look To Expand?
Several reasons have been given for expansion. The motives behind expansion held by
many business people include the following. The first is the profit motive. Each and every
business owner wishes to make more and more profits. This means that the business sis doing
well. This also gives room for expansion because the owner anticipates more profits. There is no
LOOKING TO EXPAND BUT...
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