Description
- please go through the one of these case studies and write the paper on it accordingly as mentioned below and go through the attached file.
- Please choose one of these ten business case studies:
https://www.nytimes.com/2014/04/03/business/smallb...
http://www.nytimes.com/2012/03/22/business/smallbu...
- Write a summary of the case study that is about one page. Research and describe at least 3 technologies that could be used to support or enhance the business in the case study. Your paper should include at least 3 references from peer-reviewed journals associated with how other companies are using the 3 technologies you are recommending. Your paper should be in APA format and at least 4 pages, not counting the title page and reference pages. Make sure you have in-text citations and a reference page.
- Make sure on your references page you include a reference with the URL (weblink) to the case study you chose, in addition to at least 3 references from peer-reviewed journals.
Unformatted Attachment Preview
Purchase answer to see full attachment
Explanation & Answer
Attached.
Cow Wow Cereal Milk: “A Sweet Breakfast Memory That Connects With the
Wrong Market” - Outline
Thesis statement: Cow Wow is a company that deals with milk products and was established
in late 2012 by Christopher. Christopher was a former copywriter advertiser, and his passion
was to capitalize on his childhood passion on milk. The company has ten employees and is
based in Los Angeles. The target market for his product was child aged between 5- 12 years of
age. Due to increased media publicity the company gained new markets in high school and
colleges.
I.
Introduction
A. History of the company
B. Product of the company
II.
The technologies that can be adopted
A. Social media marketing
B. Online marketing
C. Clocking system
D. Co-production approach
E. Lean production
Running head: COW WOW CEREAL MILK
1
Cow Wow Cereal Milk: “A Sweet Breakfast Memory That Connects With the Wrong Market”
Name
Institution
COW WOW CEREAL MILK
2
Cow Wow Cereal Milk: “A Sweet Breakfast Memory That Connects With the Wrong Market”
Introduction
Cow Wow is a company that deals with milk products, and it was established by
Christopher in late 2012. Christopher was a former copywriter advertiser, and his passion was to
capitalize on his childhood passion on milk. The company has ten employees and is based in Los
Angeles. The target market for his product was children aged between 5 - 12 years of age. The
milk was packed on tetra pack package and had a child-friendly cow on the packet, which was
meant to attract the kids. Chocolate Chip Cathy and Fruity Trudy were among the flavors of the
company produced. The products of the company had a one-year shelf life, and did not require
refrigeration. According to Mr. Christopher, his products contained 1 percent organic milk with
no artificial colors or flavors and each ...