UOM Marketing Frank Winfield Woolworth Question

User Generated

KVNAT979798

Business Finance

Description

Unformatted Attachment Preview

Goals Determine the SM goals that stand the best chance of achieving a competitive advantage. Hint: brand building increasing customer satisfaction, driving word-of-mouth recommendations, producing new product ideas, generating leads crisis reputation management, integrating social media with PR and advertising and service engine optimization (SEO). Strategies Identify the strategies best suited for helping the firm reach its goals. Hint: see Eight Cs of Strategy Development, guidelines for constructing SMM strategies for a particular firm (Chapter 2) Target Market Identifying the Target Market - detail the profile of its target audience and the behavior Platforms The social media platforms with the highest contraction of the target audience should be chosen. Explain why you choose these platforms Implementation Each SM platform requires unique and customized tactics. Explain marketing tactics for selected SM platforms Monitoring Explain the processes involved in Tracking, Measuring, and Evaluating your strategies. Also explain the Social Media Monitoring Tools you will employ here. Slide 2 Frank Winfield Woolworth established the company headquarters in New York in 1879. the mid-1920, the company experienced rapid expansion in the European and other ternational markets, increasing its marketing capabilities, further enhancing its market erformance. However, the 1970s recorded a decline in the company's brand name with the osure of a significant number of stores to cover renovation. The company leveraged cost- ffectiveness since it sold cheap items, attracting and retaining the target clientele market. everaging client relationships by engaging a customer-oriented culture will enable the company
Purchase answer to see full attachment
Explanation & Answer:
2500 words
User generated content is uploaded by users for the purposes of learning and should be used following Studypool's honor code & terms of service.

Explanation & Answer

View attached explanation and answer. Let me know if you have any questions.Hello buddy, I've attached the previous assignment to this assignment, so u could have the whole complete paper, in the Word document, the word speech script, and the PowerPoint. Fell free to contact me if u need anything

1

Woolworths' Marketing Report
Students' Names
Institution Affiliation
Course
Professor's Name
Date

2

Contents
Executive summary ......................................................................................................................... 3
Introduction and a brief overview ................................................................................................... 3
Social media presence ..................................................................................................................... 4
Competitive analysis ....................................................................................................................... 5
Goals ............................................................................................................................................... 6
Strategies ......................................................................................................................................... 6
Target market .................................................................................................................................. 7
Social media platforms ................................................................................................................... 8
Implementation ............................................................................................................................... 8
Monitoring ...................................................................................................................................... 9

3
Executive summary
Woolworth company is one of the strongest players in the retail industry globally.
Frank Winfield Woolworth established the company headquarters in New York in 1879. In the
mid-1920, the company experienced rapid expansion in the European and other international
markets, increasing its marketing capabilities, further enhancing its market performance.
However, the 1970s recorded a decline in the company's brand name with the closure of a
significant number of stores to cover renovation. Leveraging client relationships by engaging a
customer-oriented culture will enable the company to bolster customer loyalty. Employing the
social media brand health's key metrics allows the measurement of the social media presence:
sentiment analysis, feedback, reach, average response time, and company posts. The social
media presence analysis facilitated the company's SWOT analysis to determine the social media
strategies that will enable the company to increase its competitiveness. It also details the social
media goals that stand the best chance of achieving a competitive advantage, the strategies using
the eight Cs of strategic development, Woolworth's target market profiles and behaviors, the
social media platforms, implementation and monitoring.
Introduction and a brief overview
Woolworth company is one of the strongest players in the retail industry globally. Frank
Winfield Woolworth established the company headquarters in New York in 1879. The company
engaged one price for all items as a practical marketing strategy to solidify its foundation in the
retail industry. The company leveraged cost-effectiveness since it sold cheap items, attracting
and retaining the target clientele market. This strategy enabled Woolworth to perform well in
new markets since its establishment and expansion to Europe and Australia. In the mid-1920, the
company experienced rapid growth in the European and other international markets, increasing
its marketing capabilities, further enhancing its market performance (Bowlby, 2021).
The Second World War resulted in growth stagnation. The stiff competition allowed
competitors to take over some of Woolworth's market share by engaging contemporary
marketing strategy. The 1970s recorded a decline in the company's brand name with the closure
of a significant number of stores to cover renovation. The company has several competitive
advantages. Leveraging client relationships by engaging a customer-oriented culture will enable
the company to identify the client needs and address them, bolstering customer loyalty. The

4
company can also leverage technological advancement to enhance customer reach-out programs
to address divergent clients using social media platforms. Woolworth can implement these
strategies by including insights from a social media presence analysis and a SWOT analysis.
Social media presence
Metric

sentiment

reach

Company

feedback

post
Facebook

Positive 70%

2,200,000

Neutral 5%

fans

Two posts

responsetime

15likes

2days

25comments

Negative
25%
Twitter

Positive 68%

350,000

Neutral 8%

followers

Two posts

10@tweets

2days

27 retweets

Negative
24%

Engaging the sentiment analysis helps determine the frequency of interaction of
Woolworth's products with the clients on social media platforms. Sentiment analysis reveals that
social media marketing helps the company improve its competitiveness since it allows customers
to assess the company brand portfolio and identify the products they care about. Also, intent
analysis reveals that the customers interact with the company's product portfolio to buy the items
on retail and wholesale (Ramanathan, Subramanian, and Parrott, 2017). The company's social
media strategies also reach a helpful metric that explains Woolworth's social media presence.
The metric suggests that the company has a worldwide market presence since the reach of its
social media presence stretches globally. The response, interest, and number of active global
followers indicate that the company has an international reach, providing opportunities for
competitiveness.
Furthermore, the company's posts elicit user reactions and interest, which build on the
company's reach. Its divergent posts about the various products in its product portfolio updates
about launches and events and offers to engage the audiences, attracting more consumers to the
stores. Moreover, the company posts enhance its social media presence by eliciting client

5
feedback, helping the company meet the customers' needs. Further, customer feedback is
essential to guide the effectiveness of the company posts. Feedback is also a vital metric that
measures the social media presence. Woolworth's company post-interaction elicits positive
feedback about the cost-effectiveness of their products. The company also receives negative
feedback, which they use as constructive criticism to streamline their social medi...


Anonymous
Excellent resource! Really helped me get the gist of things.

Studypool
4.7
Trustpilot
4.5
Sitejabber
4.4

Related Tags