Description
As manager of networks and computing operations for Fashion Land, a retailer of women’s clothing and accessories, you have seen the business grow from seven stores in Kansas City to over 100 stores located throughout the Midwest. Fashion Land’s marketing research team realizes that the majority of its target customer group—females between the ages of 13 and 35—are regular users of the Web. The researchers have asked you for help in developing an electronic commerce initiative for Fashion Land. Alone, or in a team assigned by your instructor, do the following:
a. Outline a business strategy for Fashion Land’s online business initiative. The outline should include a list of specific objectives and the costs and benefits of accomplishing each objective. The outline should also include recommendations regarding what to outsource and what staff should be hired.
b. Prepare a memo that lists and briefly describes the major hardware, software, security, payment processing, advertising, international, legal, and ethical issues that might arise in the development of this electronic commerce site..
Explanation & Answer
View attached explanation and answer. Let me know if you have any questions.
FASHION LAND’S BUSINESS STRATEGY
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Fashion Lands Business strategy
Name
Institution affiliation
Instructor’s name
Due date
FASHION LAND’S BUSINESS STRATEGY
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PART A
BUSINESS STRATEGY
Due to the increase in the number of customers and use of the web by most clients, it is
important that we generate an electronic commerce platform for the company. The business
initiative is aimed to accomplish the following objectives. This section, therefore, explains
the benefits and costs for each objective as well as the tasks that the company should
outsource. These details are discussed for each objective as follows;
Objectives, Benefits, Cost, and Outsourcing
Brand awareness
Fashion Lands aims to build its companies brand faster as the online business platform
will be able to reach more and various people, therefore creating the brand's awareness to a
large number of customers by using the company's logo and slogan. Another advantage of
brand building is that the company will earn the company more profits due to the increased
numbers of customers (May, P., & May, P. R., 2000). The company might use about $ 1.5
million annually for brand building to accomplish this goal. The company can outsource this
task to experts but manage the company's staff should manage the web.
Enhancing customer service
Fashion Land also aims to offer better services to its customers. By doing so, the
company will be able to get feedback on our products, and therefore we can know where to
improve. Also, we will help increase the quality of our business and provide customers with
assurance in service, hence increasing their trust in us. Enhancing the customer service may
not be quantified in monetary terms, but we can quantify the amount used in paying the
company staff that will be dealing with chats, emails, and customer lines.
Advertising
FASHION LAND’S BUSINESS STRATEGY
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Fashion Lands aims to create an online business that will increase its profits through
advertising. The company will use personalized pages for different clients to ensure that the
products are targeted to the right customer. By doing so, the company will make it easier for
the customers to find their preferred products and lead to increased products (Plant, 2000).
The company should therefore outsource this task to experts. The sales volume can quantify
the cost of advertising.
PART B
FASHION LAND’S BUSINESS MEMORANDUM
DATE:
TO: Top Management, Fashion Land
FROM: Manager, Networks and Computing Operations, Fashion Land
SUBJECT: Developing an Electronic Commercial Site
The memo's objective is to outline the significant hardware, payment processing, advertising,
software, and security, international, legal, and ethical challenges that may arise during the
creation of Fashion Land's electronic commerce site.
Hardware and Software
The first initiative that Fashion Land must put in place is to ensure that its name, logo, and
motto all have trademarks. After establishing that, it will need to have a web developer and a
designer who can help Fashion Land publish its website. Once the publishing of the website
has been established, the Fashion Land needs to maintain the website, which requires the
purchasing of a PC (Barenji et al., 2019). In order to protect transactions and establish
business respectability, the business also needs to invest in an SSL certificate.
Payment Processing, ...
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