Student’s Name: MinaIbraheem Professor’s: Name Stacie Maier Course: Bus 158 Research Project Date:12/6/2021 Hospitality / Tourism Research Project Over the past twenty years, technology has changed the way of life, mainly in hospitality. Most of the workforce has been simplified and made comfortable by technology. Technology has also played a role in increasing revenue in the hospitality industry. Both the client and the hospitality business usually benefit from effective communication, booking of online reservations, and systems of guest services due to improved technology in hospitality. The use of technology in the hospitality sector has been embraced since 1947, and more technology developments continue to evolve drastically, making most of the guests' experiences full of pleasure. Many essential ideas come along with technology development, which concludes the ideas of marketing that exist as one of the advantages of technology integrations. Through technology, hospitality organizations can achieve many great things, such as promoting the popularity of their amenities through social media platforms and other phone applications. This is usually relevant in the current days, where millennials are referred to as "tech-savvy" (Cai et al.). Thus, technology affects the hospitality enterprises and the clients who play the role of shaping the way various plans are applied in the service operations. Furthermore, technology creates much of the income generated in hospitality hotel sales. Before technology was invented in the hospitality industry, customer travelers used guidebooks. Guidebooks were conveniently available as they were on sale everywhere, they are even reliable in the present day, but they are only used to reach popular locations. When tourists are searching for travel guides in different countries, every region in a particular country has a listing of tourism hotels together with contacts for the hospitality businesses. In the 1920s, the tourism guest rooms were installed with the first radios (Gursoy p. 187). Presently, hotel rooms have been installed with tablets that facilitate effective communication between the client and the hospitality staff. The hospitality industry has gone through a sequence of technological developments from the clients' perspective and the business's benefits. In the hospitality field, human interaction is very much an essential aspect because without its presence, services to be provided to clients lose value. The human connection is currently building hospitality places, and with technology application in these projects, tourism hotels are smoothly losing their genuine touch (Rita). The robot technology use strategy is a millennial thing for the Baby Boomer and Gen X generations. It has also become a challenge for older generations (mainly the hotel customers) to adapt to the new application of technology when ordering for services deliverance (Kabadayi). Some older people that might try to book accommodation positions might experience challenges in handling the technology of tablets as most of them do not occur as tech-savvy individuals. Ultimately, increased use of technology makes the hospitality industry operations of business more competitive and productive. The latest advancement in technology among the hospitality industries focuses on improving customers' experience as they ensure the service processes are relaxed, seamless, and faster. However, hospitality hotels should understand that not all clients can benefit from their technology advancement solutions, mainly when a customer comes from the aging generation, they might not understand how to effectively apply the implemented technologies. The hospitality staff at the hotel businesses are privileged to understand the value of human interaction. The staff workers should also use technologies not in the supplement’s role of service but rather in enhancing tools. Human interactions are an important aspect of customers' needs because once they arrive at their booked hotel, they expect their needs and demands to be met effectively. It is essential for hospitality staff to study the impacts of technology on the service industry that they might develop the appropriate service practices which could lead to the integration of advanced tools to customers thus, reaching a better competitive advantage. Work cited Kay, Wenjie, Scheper Richter, and Brad McKenna. "Progress in the use of technology in tourism." Hospitality and Tourism Technology Journal (2019). Gursoy, Dogan. "The Future of Hospitality Marketing and Management Research." Tourism Management Perspectives 25 (2018): 185–188. Kabadayi, Sertan, et al. “Smart Service Experience in Hospitality and Tourism Services: A Conceptualization and Future Research Agenda.” Service Management Journal (2019). Rita, Paolo, et al. "Adoption of mobile services in the context of the hospitality consumer." International Journal of Culture, Tourism and Hospitality Research (2018). Today we talk about popular wineries I choose Mahogany Mountain Vineyard and Winery the location of the Mahogany winery in San digo on, Mahogany Ranch Road, 7722, 14905 Mussey This old but small family-owned and operated winery specializes in the limited production of fine, handcrafted wines from our farms Barbera, Cabernet Sauvignon, Merlot, Mourvedre, and their vineyard is located on 43 acres in a picturesque and sunny high valley (1,500 feet high) in Ramona, California and surrounded by mountains. Their wine-making techniques include hand-picked and organically grown grapes, fermentation in small containers, hand pressing of lids, hand pressing, and aging in small oak casks. They take great pride in every aspect of grape growing and winemaking to ensure quality handcrafted estate wines. In 1996, they began making wine on the premises using locally grown grapes. In 1997, they planted their own vineyards with Cabernet Sauvignon, Merlot, Mourvedre, and Zinfandel varieties. together they grow 5 tons of fruit on over 5 acres and bottle 100 percent of their stock on site. All wine sold is produced on-site.
Purchase answer to see full attachment