BUS 497 CSUN Strategic Management Industry Paper

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yhoan00

Business Finance

bus 497

California state university Northridge

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Instructions for Individual Report Proposal In Option 2), the unit of analysis is the organization (a for-profit company, a nonprofit, a state agency, etc.). Students have entire freedom to select an organization of any size in any industry. In this option 2, it is possible to study the entire strategy of the organization, with the various levels of strategy (corporate, business, functional, and may be deployment). A SWOT analysis is also a relevant tool. It is also possible to focus on one aspect of strategy (for example internationalization strategy, CSR action, etc.), or one strategic variable of the organization (for example organizational culture, organizational structure, organizational leadership, organizational technology, etc.). For a specific aspect of strategy, the tools vary with the central topic, and relate to the analysis of this central topic. For example, if you study CSR in an organization, you should have a typology of the categories of CSR and analyze their benefits for the organization. You should explain how CSR connects with the overall strategy. For example, if you study the organizational culture of an organization, you should have models that describe and categorize cultures, show the implication of a certain culture, describe the stages of cultural change if relevant, and show the connection with the organization strategy You must be clear about the precise topic of study. The more precise you get, the more in-depth information you need to collect about a narrow scope. Your choice depends on your interest and on your access to information. 2-Organization’s strategy analysis Method The method emphasizes the gathering of information about the strategy of a specific organization. It implies access to information and access to managers or to organizational members aware of the current strategy and able to explain it. The strategy can be studied globally and as a whole, using the levels of strategy learned in class (corporate, business, functional, etc.). The study of strategy can focus on a specific aspect of the strategic cocktail; for example, marketing strategy; people management; corporate social responsibility; corporate governance; leadership; etc. Both primary research (information collected specifically for this research and directly from the sources close to the phenomenon) and secondary research (information collected from repositories of knowledge that pre-existed the study, and were not designed specifically for this study) must be used. Secondary research is easier to implement than primary research. Primary research requires an effort of design of the collection plan and an action to collect this information (typically interview of informants into an organization or interview of actors who have specific knowledge about the organization). Contents The individual report describes and present an organization’s strategy characteristics and nature based on the whole strategy or on a component of this strategy. You are acting as if you were a consultant hired by a company in this industry to describe the chosen strategic topic in order to clarify and conceptualize it to top decision makers of the organization. These people know well the organization; in fact better than you. But they need your insight on the conceptualization of their strategy or a portion of it. The topic that you must study should have the following attributes: 1. Not being so large that you cannot collect information about it. 2. Enables student to access enough information (primary and secondary research). 3. Be the right combination between the access to information, the size of the organization, and its public visibility. Examples of topics include: strategic process inside the organization; the strategic leadership; organizational structure; organizational culture; the organization’s resources and core capabilities; ethics and corporate social responsibility; competitive level strategy; corporate level strategy; functional strategy; corporate governance; etc.. The report provides as much information as possible on the topic to describe it to top managers of the company. Tools For industry analysis, the set of relevant tools varies with the topic. If you study a specific strategy component or topic, you will have to extract the relevant tools from the literature. Some tools might are relevant if you study the whole strategy: 1. Capabilities analysis and VRIO model. 2. Key Strategic Issues. 3. McKinsey 7S model (representation of a system of strategic variables). 4. Strategic map (description of strategy of the organization via several variables that offer a grid of analysis). 5. SWOT analysis 6. TOWS analysis. 7. Value chain of the organization. 8. Etc. Deliverables The indicative format of the report is suggested (but not imposed): 3,500 words (around 10-12 pages) of text (cover page and attachments do not count as text) Section # 1 2 3 Section name Number Content of section of pages of section Cover page N/A Title; Course title and ticket; Student name; Table of content; Text count (in words) Introduction 1 Introduction of report; precise description of the company and of the strategic focus (precision about this focus is specifically under scrutiny) Strategy analysis 7-9 The tools vary with the topic. Relevant tools are extracted via a set of tools from the specific literature that studies the topic of focus. If general strategy is the study focus, then the levels of corporate, business, and functional strategies must be described and justified. Tools that are always valid for 4 Synthesis 1 5 Future of industry 1 6 Conclusion 0.5 7 References N/A 8 Appendices N/A strategy analysis include: the SWOT analysis, the Key Strategic Issues. Select your tools wisely. Synthesis of the information collected about the organization. Which Key Strategic Issues do you identify? How do you see the future of that organization? What will be the speed of development? What are the obstacles in the way? What are large changes necessary for the organization to prosper? How does the information you have collected help a decision maker of the organization? How can a manager use these findings? What are the pros and cons of the way the organization is handling this strategic component? List of references organized with the APA format. This list includes the interviews or other primary sources of information. This list describes all the sources of information used to write the report. Documents that you deem as valuable and proving your point such as graphs, tables, lists, or any other format of information. Fill TABLE 2 once done with the report Student name: …………………………………….. TABLE 2 Option 2 Strategy or aspect of strategy analysis Question Which organization interested into? Responses you are What is the topic into the strategy field that you want to study? What are your sources of information (be precise)? Explore them and do not assume that there is enough material. Are you sure that these sources will provide enough material for the Individual Report? Which interest do you have in the topic? Which Table of content (a simple set of sections in your report at Title level one) would you have (sections, inspired by the Individual Report template)? Which models, concepts, or tools will you use (Be precise)?
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Company Overview
Wal-Mart Inc. is a chain store that operates in the USA and internationally offering a
goods and services with the best pocket friendly prices compared to prevailing prices at the time.
The companys headquarters is in Bentonville, Arkansas, USA and operates under the trade name
Wal-mart in the US. Internationally, Walmart operates under different brands names; under
which some it wholly owns while others they are significant shareholders. The company also
operates online stores under its ecommerce platform (walmart.com) and other stores. In addition,
Walmart incorporated offers club services under the brand name Sam’s club. Generally walmart
comprises of Hypermarkets, supercenters, supermarkets, value chain stores, groceries, warehouse
clubs and cash and carry services in the international markets. Globally, the company has close
to 2.5 million employees as of the year 2020 making it the largest employer in the world. In
terms of revenue, it is the largest company with close to 550 billion dollars as of 2020.
The company has implemented successful business strategies considering its remarkable
successes all over the world. They are able to manage their employees remarkably as well as
managing the value chain stores across the globe. The incorporation of Information technology
in their management structure has boosted its performance to global markets and ecommerce.
This study focuses on the company’s capabilities under the VRIO model considering the key
strategic issues that puts Wal-Mart at the edge of the competition. This study also looks into the
representation of walmarts system and strategic varaibles, the McKinsey 7S model. Moreso, we
discuss the SWOT and TOWS analyses of the company’s structure. Finally, this report links all
the strategies to the value chain of the organization and expounds on how the entire system is a
success.
Capabilities Analysis and VRIO Model

VRIO is an analysis strategy that considers products capabilities especially its
performance against competitive brands. Wal-Mart Inc. faces steep competition from other
industry big weights like Amazon, Home Depot, Costco, Target, Netflix, Apple, and Google
among others. In order to stay ahead of the competitive market, major considerations in terms of
the products and services capabilities in important. The analysis looks four different measures;
First it considers whether the product and or service is (V) valuable, that is has something that
consumers will be looking for. The product has to be (R) Rare, such that its demand is always
higher or equal to supply. The third is (I) Inimitable; the goods or service should be hard to
imitate and produce counterfeits such that the company will have control over the production and
distribution. Finally, the production must be (O) Organizational, meaning it must be owned by
the company whether directly or indirectly.
Considering the above definition, Wal-Mart has managed to perform brilliantly with
majority of its products. The analysis brings out the core and non-core advantages the company
has over its competition. As a supply chain store, with over 2.5 ...


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