Description
- This paper will be composed of two parts:
Part I: State your overall company strategy to support the business goal of your chosen business idea, product, or service in technical terms such as pricing, differentiation, and responsiveness.
Part II: Provide an initial demand forecast for your product/service for the first six months of operation. Discuss the technical rationale for your forecasting method and why it is better than other methods of forecasting.
For additional details, please refer to the Module Two Short Paper Guidelines and Rubric document in the Assignment Guidelines and Rubrics section of the course. - By submitting this paper, you agree: (1) that you are submitting your paper to be used and stored as part of the SafeAssign™ services in accordance with the Blackboard Privacy Policy; (2) that your institution may use your paper in accordance with your institution's policies; and (3) that your use of SafeAssign will be without recourse against Blackboard Inc. and its affiliates.
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Explanation & Answer
Attached.
Company Strategy – Outline
Thesis Statement: The planning of the introduction of the product in the market ensures that
there is setting of the best strategies that need to be used in improvement of the reception in the
market.
I.
Company Strategy
A. Penetrative strategy
B. Distribution strategy
C. Promotions
II.
Demand Forecast and Rationale
A. High demand
B. Responsiveness
Running head: COMPANY STRATEGY
1
Company Strategy
Name
Institution
COMPANY STRATEGY
2
Company Strategy
The strategy used in the market is dependent on the company resources and focusing on
the expectations and the views of the consumers in the market. For the product reception in the
market to be effective, the company has to consider the target for the home monitoring systems
and the threats and the risks that they are likely to face in the market once the product is
launched in the market. The plann...