you have developed your product/service, you then need to determine how
to make it available to the end user. Using your textbook and the
articles from the Databases in the AIU Library, develop a distribution
system for the product/service you chose in Unit 1.
here for the research requirements and guide for this assignment.
An overview of distribution channels:
Channel Levels: Direct versus Indirect Distribution
Channel Organizations: Conventional, Vertical, Horizontal and Multichannel Marketing Systems
your target market's needs. Explain what you know about your target
market and what they want from a channel of distribution.
which channel members you will use and explain why (Indirect: retailer,
wholesaler, dealer, manufacturer's rep, etc. Direct: catalog,
telephone, sales force, etc.)
Discuss how many channel members
you will use and explain why (intensive distribution, exclusive
distribution or selective distribution)
Recommend a channel organization and explain why (conventional, vertical, horizontal or multichannel marketing system)
Your report MUST include a reference list. All research should be
cited in the body of the paper. In-text citations and corresponding
references should be included in your paper. For more information on
APA, please visit the APA Lab. The paper should be written in third
person; this means pronouns like “I”, “we”, and “you” are not
appropriate. The use of direct quotes is strongly discouraged.
Your assignment should contain a cover page, an abstract page and a
reference page in addition to the body. The body of the paper should be
2-3 pages in length - starting with a brief one paragraph introduction
and ending with a short conclusion. The entire submission will be 5-6
pages in length.