George Mason University Advocacy Letter Discussion

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George Mason University

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Audience: You must write with an awareness of the audience you chose. You have already researched and analyzed that audience, and now you must tailor your word choice, evidence, and tone to the expectations of that audience. (You may want to review this video from Lesson 11).

Evidence: This is a researched academic argument, so you must use evidence from the most reputable research you can find. Some topics will necessitate using popular sources: if you are using popular sources, make sure to frame them within your text in a way that highlights their credibility (for example, "according to computer scientists" vs. "according to mashable.com"). You will be writing to sophisticated audiences who will be persuaded only if you use highly credible evidence. Introduce and synthesize the evidence you provide. (See "Summarizing, Paraphrasing, and Quoting from Sources,” Insider’s Guide, pp. 94-98 (2nd edition) or pp. 71-74 (1st edition);

Genre: You will be writing to persuade your audience to accept your proposed course of action. One of the ways writers present such arguments is through the genre of the advocacy letter. The final version of your letter should comply with the formatting and length conventions of this genre. Make sure your rhetorical choices have precedent in the genre; if it doesn't show up in the advocacy letter genre, it shouldn't show up in your advocacy letter. (See sample Advocacy Letters in Lesson 10 and Lesson 13).

Structure: Advocacy letters have a specific structure, but that structure still requires an introduction and thesis, body paragraphs (containing reasons, implied assumptions, evidence, counterarguments, and rebuttals), and a conclusion. Use good paragraphing techniques to help your audience move easily through your argument. You may choose to use headers or bold some parts of your text, as long as you can base that decision in examples you've seen from other advocacy letters.

  • Thesis and Argument: Since you are writing an argument, you will need an argumentative thesis that contains a claim and a reason. Therefore, your thesis statement should 1) propose a solution that your audience can enact and 2) provide reasons for your recommendation. The thesis is most often the answer to your research question. (See Lesson 12).
  • Counterargument: In the body of your paper, you must also address the counterarguments to your claim, reasons, and implied assumptions in order to persuade your audience. The counterargument should address the audience’s resistance, concerns, or opposition to your position and/or your suggested plan of action. Concede where necessary; refute where you can. (See Lesson 11 and 12).

Documentation Style: Use the documentation style appropriate for the Advocacy Letter genre. Note that many advocacy letters use bibliographic footnotes or endnotes according to the Chicago Manual of Style (CMOS). You can learn more about CMOS in Reading 11.

please complete asap. subject is on air transportation cost. if you have any questions please dont hesitate to ask.

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Explanation & Answer

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YOUR NAME [student`s name]
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RECIPIENT’S NAME
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DEAR [recipient’s name]
REF: Advocacy on Mitigating High Air Transport Costs for Landlocked Countries
Introduction
Air transport is significant in the promotion of international trade among landlocked countries.
However, according to Gössling, 407, the cost of air transport is high compared to sea and road
transport. Given that landlocked countries lack direct access to the seaports developing an
efficient air transport system is critical to the landlocked countries' economic sustainability.1.
This paper addresses the critical, economically sustainable initiatives to promote the
development of an efficient air transport system in developing countries.
The Cost of Air Transport Services

1

Stefan Gössling. "Air transport and climate change." In The Routledge companion to air
transport management, pp. 402-416. Routledge, 2018.

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The cost of air transport and freight services is relatively high compared to moving cargo by
road, railway, or sea. The high price of the air transport services may be attributed to the urgency
of the services, the increased demand for air freight services in the landlocked countries, and the
cost of maintaining the air transport systems, including the airports, aircraft, and fuel costs.
According to a report by Mwesigye, 17, most of the cost incurred in the freight carg...


Anonymous
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