Arizona State University Performance report of ERPSIM Worksheet

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Arizona State University

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Performance report of ERPSIM manufacturing game Create a 4 - 6 pages report that summarizes and discusses your performance in the six rounds of play in the ERPSim Extended Manufacturing Game on Nov 30 and Dec 7. The report should be structured to include an introduction, a body, and a conclusion. Like an executive summary, the report should act as a concise version of a larger report. • • The introduction should be a generally summary of what’s to come. What place did you come in? Ok, now entice the reader to want to keep reading, by promising to explain why, and by using what? The body of your report should focus on the key performance indicators (KPI) provided in the end-of-round financial statements (e.g., Total Sales, Gross Margin, Net Margin, Round Productivity). Pick the most important KPI you feel you can explain your performance, and prepare a "drill down" or "drill across" analysis. Pick 4 most KPi indicators to report: • • • • Total sales Gross margin Net Margin Round Productivity • • Each KPI should contain at least four visualizations. The visualizations are an effective way to communicate a large amount of data (especially numeric), but you still need to explain why it’s relevant. The conclusion should wrap up the story and offer/summarize suggestions on how you would do things differently to improve your performance. You should also include at least two quantitative goals for your next game. Financial Statements - R1 Team A B C D E F G H I J K L M Credit ratings A AA A BBB+ A AA A AA AA Interest Rate (%) Credit ratings A+ A A+ A+ A AAA A+ AAAA+ A+ A Rank 8 3 1 7 2 5 10 11 4 9 6 12 13 Company valuation 74,502,068.33 87,012,181.22 97,374,838.00 79,323,985.00 88,920,694.90 85,479,295.00 55,322,229.55 54,396,971.33 86,353,739.67 68,490,962.61 79,359,524.33 41,214,438.20 30,174,292.00 Interest Rate (%) Rank 7.75 8 7.75 7.75 8 7.25 8 7.75 7.25 8.25 7.75 7.75 8 6 3 9 7 1 4 12 10 2 8 5 11 13 Company valuation 95,311,683.40 114,609,602.67 84,668,459.23 92,568,002.55 144,075,678.83 109,956,960.53 68,260,651.50 81,787,645.62 119,817,590.58 85,035,501.22 102,710,891.06 81,177,136.68 30,692,419.50 Interest Rate (%) Rank 7.25 7.25 7.25 7 7.75 7.25 7.75 7 7 8 7 7 7.75 10 2 11 8 1 9 12 6 5 7 4 3 13 Company valuation 94,490,973.87 129,432,408.18 91,685,955.91 101,362,023.64 138,151,594.89 100,051,759.29 82,918,697.87 109,741,217.09 111,971,606.18 102,194,529.67 115,753,868.00 116,176,808.00 41,838,683.57 8 8.25 8 8 8.75 8 8.25 8 8 8.25 8 8.25 8 Financial Statements - R2 Team A B C D E F G H I J K L M Financial Statements - R3 Team A B C D E F G H I J K L M Credit ratings AAAAAAAA A+ AAA+ AA AA A AA AA A+ 102,751,548.17 23720820.35 Financial Statements - R4 Team Credit ratings Interest Rate (%) Rank Company valuation A B C D E F G H I J K L M AA AA AA AA+ AA AA+ A+ AA AA+ AA AA AAA+ AA- 7 7 7 6.5 7 6.5 7.75 7 6.5 7 7 6 7.25 11 3 10 8 1 7 12 9 6 4 5 2 13 87,871,416.09 128,658,524.36 90,245,384.45 107,663,814.14 151,394,505.36 112,787,292.28 72,572,445.62 103,518,878.82 113,401,406.70 117,776,049.73 114,119,484.91 145,499,798.50 44,887,412.00 11 3 10 6 2 7 12 9 4 5 8 1 13 Company valuation 87,019,169.12 134,134,976.00 88,263,589.95 114,761,718.00 143,272,417.93 114,705,638.40 80,236,788.12 99,547,232.52 129,652,130.56 116,695,050.05 106,539,521.79 144,729,853.84 42,892,411.73 12 4 11 7 1 8 10 9 3 5 6 2 13 Company valuation 86,197,624.80 123,006,863.00 88,534,978.60 113,541,100.60 154,196,191.60 104,583,771.20 91,395,254.88 100,704,745.60 133,892,305.20 122,382,385.60 114,629,230.00 139,062,101.20 43,983,905.82 Financial Statements - R5 Team A B C D E F G H I J K L M Credit ratings AA+ AAA+ AA+ AAA+ AA+ AAA+ AAAA+ AAA+ AA+ AA+ AAA+ AA- Interest Rate (%) Rank 6.5 6 6.5 6 6.5 6 7.25 6.5 6 6.5 6.5 6 7.25 Financial Statements - R6 Team A B C D E F G H I J K L M Credit ratings AAA+ AAA+ AAA+ AAA+ AAA+ AAA+ AA+ AAA+ AAA+ AAA+ AAA+ AAA+ AA Interest Rate (%) Rank 6 6 6 6 6 6 6.5 6 6 6 6 6 7 Cumulative Net Income 836,687.35 888,249.35 973,748.38 793,239.85 486,449.05 854,792.95 564,747.76 429,386.38 634,370.73 470,011.91 679,011.91 306,147.39 301,742.92 Cumulative Net Income 1,949,853.80 2,083,858.72 1,658,090.66 1,812,790.05 2,464,846.91 2,061,693.01 1,365,213.03 1,497,508.06 2,038,246.49 1,527,808.15 1,907,254.95 1,485,552.26 613,848.39 Raw 20.52 28.11 19.91 22.01 30.00 21.73 18.01 23.83 24.31 22.19 25.14 25.23 9.09 Cumulative Net Income Standardized Adjusted 20.01 28.00 19.37 21.58 30.00 21.28 17.36 23.50 24.01 21.77 24.87 24.97 7.96 Cumulative Net Income Total sales Net Margin (%) Gross Margin (%) 2,732,558.64 3,452,786.48 2,578,667.51 2,787,455.65 3,683,203.10 2,813,955.73 2,435,736.75 2,924,133.47 2,891,719.17 2,878,335.89 3,089,481.37 3,101,112.22 1,229,011.33 3,288,618.59 4,550,812.56 3,308,997.43 3,857,953.34 5,217,798.53 4,041,544.64 2,675,754.12 3,462,358.89 3,896,883.74 4,151,788.49 4,101,047.78 4,766,659.95 1,683,277.95 7,812,192.88 10,174,221.29 7,706,487.23 7,965,328.26 10,821,801.73 8,503,917.25 7,091,160.23 8,679,904.13 8,136,341.35 9,624,621.98 9,366,127.75 9,358,437.50 5,723,140.27 69.296 69.126 71.275 75.962 73.347 73.233 75.194 71.075 77.761 70.597 69.65 76.196 67.443 42.096 44.729 42.938 48.434 48.216 47.526 37.734 39.889 47.895 43.137 43.786 50.934 29.412 Cumulative Net Income Total sales Gross Margin (%) Net Margin (%) 3,956,066.95 9,813,863.33 68.363 5,443,124.00 12,449,119.49 68.694 3,953,473.30 9,561,363.98 70.611 4,781,738.25 10,093,958.06 75.459 6,125,743.72 12,931,645.74 73.172 4,779,401.60 10,567,044.45 71.704 3,615,266.11 10,445,216.88 74.692 4,167,219.79 10,760,641.76 69.846 5,110,505.44 10,775,415.33 77.761 5,081,132.45 11,789,360.25 70.535 4,699,166.08 11,268,856.00 69.562 5,957,493.91 11,766,920.80 75.967 2,010,581.80 7,111,884.40 67.507 40.311 43.723 41.348 47.372 47.37 45.229 34.612 38.727 47.427 43.099 41.7 50.629 28.271 Cumulative Net Income Total sales Gross Margin (%) Net Margin (%) 4,359,881.24 11,603,626.99 67.175 6,025,343.15 14,325,535.49 68.345 4,426,748.93 11,275,008.43 69.84 5,677,055.03 12,188,237.76 75.045 7,459,809.58 15,700,286.72 72.736 5,229,188.56 12,111,446.51 71.924 4,787,494.95 14,042,358.93 74.708 4,785,237.28 12,866,743.70 68.64 6,444,615.26 13,425,280.48 77.303 5,994,119.28 14,070,422.61 70.318 5,668,961.50 13,705,799.85 69.101 6,890,605.06 14,010,448.95 75.329 2,419,114.82 8,675,744.90 67.535 37.573 42.06 39.262 46.578 47.514 43.176 34.093 37.191 48.004 42.601 41.362 49.182 27.884 Total sales Gross Margin (%) Net Margin (%) ROE (%) 1,829,698.32 71.276 45.728 2,021,998.79 72.118 43.929 2,067,029.52 74.084 47.109 1,658,555.17 81.388 47.827 2,064,300.33 75.569 23.565 1,810,970.80 77.817 47.201 1,460,988.54 78.74 38.655 1,524,109.45 72.797 28.173 1,755,194.60 82.033 36.142 1,750,473.70 73.396 26.851 1,879,371.30 72.755 36.13 1,234,762.50 79.693 24.794 1,295,960.61 66.03 23.283 4.015 4.252 4.643 3.815 2.374 4.099 2.746 2.102 3.074 2.296 3.284 1.508 1.486 Total sales Gross Margin (%) Net Margin (%) ROE (%) 4,289,567.67 69.274 45.456 4,865,939.59 71.05 42.825 3,726,417.93 74.099 44.496 3,697,283.04 78.837 49.03 5,438,610.44 75.379 45.321 4,118,172.80 76.708 50.063 3,295,068.84 77.747 41.432 3,802,573.05 71.778 39.381 4,206,448.80 80.613 48.455 3,955,989.55 73.844 38.62 4,362,079.40 72.195 43.724 3,469,270.45 78.94 42.82 2,563,499.62 66.825 23.946 8.883 9.436 7.656 8.311 10.972 9.345 6.39 6.966 9.249 7.097 8.706 6.914 2.978 Total sales Gross Margin (%) Net Margin (%) ROE (%) 6,218,415.12 69.241 43.943 7,656,007.74 70.118 45.099 5,836,025.98 72.336 44.185 5,825,499.04 76.295 47.849 7,842,972.99 74.487 46.962 5,886,431.30 75.312 47.804 5,578,869.29 75.978 43.66 6,620,043.88 70.908 44.171 6,055,905.55 78.956 47.75 6,779,136.84 71.731 42.459 6,950,086.20 70.342 44.452 6,406,002.65 76.682 48.409 4,230,655.37 67.65 29.05 12.02 14.722 11.421 12.232 15.552 12.334 10.857 12.756 12.632 12.581 13.38 13.424 5.789 ROE (%) ROA (%) D/E (%) Mktg/S (%) ROA (%) D/E (%) 2.82 2.965 3.249 2.69 1.616 2.9 1.935 1.47 2.197 1.602 2.282 1.052 1.045 ROA (%) 42.413 43.43 42.899 41.82 46.951 41.356 41.913 42.989 39.92 43.342 43.876 43.348 42.177 D/E (%) 6.297 6.741 5.495 5.969 7.869 6.711 4.564 4.93 7.1 4.963 6.285 4.962 2.112 ROA (%) 41.076 39.974 39.331 39.22 39.427 39.248 39.995 41.305 30.272 42.992 38.52 39.331 41.01 D/E (%) 8.768 10.75 8.253 8.96 12.218 8.954 7.811 9.336 9.761 8.945 9.689 9.758 4.132 Round Net Income 37.087 36.954 38.387 36.521 27.292 37.756 38.982 36.626 29.416 40.653 38.101 37.575 40.11 Round Productivity 14.121 18.536 14.196 16.171 20.691 16.811 11.8 14.757 16.307 17.19 17.016 19.246 7.763 ROE (%) 10.353 13.546 10.362 11.829 17.423 12.251 8.462 10.726 13.696 12.913 12.263 14.271 5.576 ROA (%) 16.514 21.393 16.505 19.295 23.447 19.288 15.309 17.243 20.352 20.259 19.026 22.951 9.135 ROE (%) D/E (%) 12.087 16.135 12.074 14.254 20.746 14.41 11.094 13.979 18.214 15.026 14.134 17.138 6.544 ROA (%) 17.898 23.152 18.123 22.109 27.166 20.727 19.314 19.307 24.37 23.06 22.085 25.625 10.79 36.394 36.842 36.998 36.704 18.759 37.217 39.44 37.584 19.062 33.124 38.761 34.859 39.212 Mktg/S (%) 36.62 32.589 36.701 35.365 13.023 33.846 37.994 23.352 11.74 34.827 34.609 33.916 39.581 D/E (%) 13.169 17.6 13.561 16.757 26.039 15.332 14.326 16.572 21.737 17.447 16.864 19.384 7.805 0.397 0 0 0.003 0.028 0.009 0.155 0.148 0 0.001 0.017 0.48 0 83.333 91.666 78.333 95 91.854 91.667 96.875 72.083 96.875 94.791 92.499 90 73.75 0.456 0 0 0.003 0.03 0.007 8.013 0.145 0 0.007 0.015 0.434 0 Round Net Income Round Productivity 667,448.36 67.083 892,311.44 83.218 644,475.87 76.667 923,784.91 91.667 907,945.19 91.8 737,856.96 79.167 939,511.99 96.875 704,860.90 91.458 1,213,621.70 95.335 929,343.96 84.251 598,118.30 93.749 1,190,833.96 90 327,303.85 61.667 0.458 0 0 0.004 0.03 0.006 11.624 0.157 0 0.006 0.017 0.402 0 Round Net Income Round Productivity 403,814.29 80 582,219.15 62.325 473,275.63 75 895,316.78 71.042 1,334,065.86 79.231 449,786.96 85 1,172,228.84 94.791 618,017.49 88.958 1,334,109.82 90.632 912,986.83 87.6 969,795.42 88.067 933,111.15 88.75 408,533.02 76.667 Mktg/S (%) 35.904 31.545 33.641 31.944 4.33 35.186 34.82 16.506 12.116 32.172 30.959 32.197 38.248 556,059.95 1,098,026.08 730,329.92 1,070,497.69 1,534,595.43 1,227,588.91 240,017.37 538,225.42 1,005,164.57 1,273,452.60 1,011,566.41 1,665,547.73 454,266.62 Mktg/S (%) 0.333 0 0 0.003 0.031 0 0.047 0.119 0 0 0.007 0.162 0 Round Net Income Round Productivity Round Sales per Team 836,687.35 80 1,829,698.32 888,249.35 81.6 2,021,998.79 973,748.38 75 2,067,029.52 793,239.85 85 1,658,555.17 486,449.05 84.166 2,064,300.33 854,792.95 78.333 1,810,970.80 564,747.76 71.133 1,460,988.54 429,386.38 81.042 1,524,109.45 634,370.73 82.708 1,755,194.60 470,011.91 69.916 1,750,473.70 679,011.91 85 1,879,371.30 306,147.39 76.25 1,234,762.50 301,742.92 63.333 1,295,960.61 0.289 0 0 0.003 0.026 0.001 0.073 0.16 0 0 0.012 0.518 0 Round Net Income Round Productivity Round Sales per Team 1,113,166.45 83.333 2,459,869.35 1,195,609.37 81.991 2,843,940.80 684,342.28 80 1,659,388.41 1,019,550.20 95 2,038,727.87 1,978,397.86 91.665 3,374,310.11 1,206,900.06 77.917 2,307,202.00 800,465.27 93.333 1,834,080.30 1,068,121.68 92.5 2,278,463.60 1,403,875.76 91.667 2,451,254.20 1,057,796.24 93.749 2,205,515.85 1,228,243.04 90 2,482,708.10 1,179,404.87 76.25 2,234,507.95 312,105.47 71.458 1,267,539.01 0.436 0 0 0.003 0.029 0.013 0.138 0.128 0 0.001 0.018 0.512 0 Round Net Income Round Productivity Round Sales per Team 782,704.84 83.333 1,928,847.45 1,368,927.76 87.358 2,790,068.15 920,576.85 80 2,109,608.05 974,665.60 93.333 2,128,216.00 1,218,356.19 91.477 2,404,362.55 752,262.72 85.833 1,768,258.50 1,070,523.72 77.667 2,283,800.45 1,426,625.41 78.333 2,817,470.83 853,472.68 94.792 1,849,456.75 1,350,527.74 90.093 2,823,147.29 1,182,226.42 89.831 2,588,006.80 1,615,559.96 66.875 2,936,732.20 615,162.94 71.667 1,667,155.75 Mktg/S (%) Mktg/S (%) Round Sales per Team 0.8 480000 384000 19200 1,593,777.76 2,518,213.55 1,870,461.25 2,139,829.22 2,978,828.74 2,617,485.95 1,512,290.94 2,059,860.25 2,080,435.80 2,845,485.14 2,416,041.55 2,952,434.85 1,492,484.90 Round Sales per Team 2,001,670.45 2,274,898.20 1,854,876.75 2,128,629.80 2,109,844.01 2,063,127.20 3,354,056.65 2,080,737.63 2,639,073.98 2,164,738.27 1,902,728.25 2,408,483.30 1,388,744.13 Round Sales per Team 1,789,763.66 1,876,416.00 1,713,644.45 2,094,279.70 2,768,640.98 1,544,402.06 3,597,142.05 2,106,101.94 2,649,865.15 2,281,062.36 2,436,943.85 2,243,528.15 1,563,860.50
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Running Head: COMPANY B PERFORMANCE REPORT

Company B Performance Report

Name
Institution
Course
Date

1

COMPANY B PERFORMANCE REPORT

2

Performance Report of ERPSIM Manufacturing Game

Introduction
This report will give a detailed analysis of Company B's performance in the six rounds of
the ERPSim Extended Manufacturing Game on November 30 and December 7. It evaluates
important performance factors such as total sales, gross margin, net margin, operational
productivity, and marketing and makes recommendations for future improvements. The report
includes visualizations of areas that need to be improved as well as reflections on areas where we
thrive. This report illustrates and describes how the group dramatically boosted sales,
enhanced expenditure control, maintained efficient manufacturing, and applied a smart pricing
plan to raise profitability and total business valuation. The visualization chart shows that the
Company value increased from the first practice game on November 30th to the last evaluated
game on December 7th. The first practice game came to a conclusion with $36.2 million as its
value, and the last game terminated with $126.2 million as the value. The team came second in
both games held on 30th November and 7th December, having recorded a valuation for the

COMPANY B PERFORMANCE REPORT

3

company of $111.5 million and $126.2 million, respectively. The results are pleasing, though
there is still room for improvement in all elements of the game to retain our Company's image
and earn a high rating.
KPI Indicators
Total sales

Chart 1: Total Sales per round

Chart 2: Total Sales per round per team

COMPANY B PERFORMANCE REPORT

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Chart 3: Total Sales in round 6 with highest sales

Chart 4: Total Sales in round 1 with lowest sales
Different charts give an analysis of the company's performance over the six rounds in the
main performance indicator of total sales. The cumulative total sales from the six rounds are
shown in Chart. It also demonstrates that the company's revenues consistently climbed from
round 1 to round 6. Chart 2 reveals that round 6 was the best-selling round, with pieces sold
totaling $8,675,744.90. The same data displays round 1 as the lowest selling round, with pieces,

COMPANY B PERFORMANCE REPORT

5

sold totaling $1,295,960.61. However, most units were sold in round 6. This is due to the fact
that the pricing was greater in Round 6, and since Round 6 was the final round contested, the
staff cut prices to clear out the remainder of the inventory. Charts 3 and 4 show the sales byproduct for the best-selling round 6 and worst-selling round 1. The team's product combination
has been quite successful, reaching our greatest ERPSim performance to date. The team chose to
switch after experiencing challenges with the product mix, which has had a big, positive
influence on our sales. In subsequent games, the team will retain the same four items and price
them above the market price throughout the game, then drop our pricing in the last round to
create higher sales and complete the game with a strong round of sales.
Gross margin

Chart 5. Gross Margin per round
Round 3 earned the highest Gross Margin score of 67.65%. As seen in Chart 5, the Gross
Margin rose consistently up to Round 3 and then declined significantly at Round 4 to 67.443%.
In Round 5, $0.74 of every dollar earned from sales was retained, with the remaining $0.26
utilized to cover obligations other than COGS. Because the gross margin is the amount of sales

COMPANY B PERFORMANCE REPORT

6

income retained by a firm after deducting all expenses associated with product manufacturing, it
can be extrapolated that the higher the sales price of the product, the larger the gross margin, as
illustrated in chart 5. The lower average selling price of each product in round 1 than that
of Round 5 shows that the gross margin rises as prices rise.
The team was among the top three highest performing firms, trailing the best performing
team with less than 2% in each round. The lowest difference between the team and the best team
was 0.323 percent recorded in Round 6, while the greatest difference was 2% recorded in Round
2. One plausible explanation for the best-place team's continued ranking is that its selling prices
are greater than that of this team, meaning the rival firm sells more units than this firm. The rival
firm also spends more on marketing to boost its sales volumes. Because the team aims to rank
first, one feasible change to the approach is to raise the selling prices of the items and spend
more on advertising.
Net Margin

Chart 6. Chart 6: Net margin

COMPANY B PERFORMANCE REPORT

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The company's net margin averaged approximately 26.55 percent overall six rounds, with
the greatest percentage coinciding 29.412% in Round 4 and the lowest net margin averaging
23.946% in Round 2, as shown in Chart 6. As seen by the game outcomes, the net margin
average is the greatest of any game outcome. A large net margin indicates that the team
efficiently controlled expenses and delivered items at considerably higher prices than the costs of
goods sold. This was accomplished through a mix of effective management, minimal costs, and a
good pricing approach.
When contrasted with other teams, the team had the highest net margin %, demonstrating
its joint capacity to control expenses while successfully pricing the items for higher sales volume
that results in profitability. The team's focus on efficient manufacturing schedule and cost of
products sold propelled it to rank first in terms of net margin. The team’s objective is to charge a
high enough price for our items that we can make a profit after selling the products. This method,
along with our aggressive pricing strategy, enabled our firm to beat the market and dramatically
boost its valuation. As previously said, one feasible improvement to the plan would be to invest
more in advertisement to sell more numbers every round. This will raise the net margin %,
enhancing the company's profitability and total firm valuation.
Round Productivity

COMPANY B PERFORMANCE REPORT

8

Chart 7: Round Productivity
The company's production increased steadily from round 1 to round 6 during the game as
shown in chart 7. Excluding the 12.083% decline between Rounds 4 and 6, the company boosted
its production percentage every successive round. The company's overall round productivity
shows that the greater the production %, the closer the company approaches the maximum
achievable productivity of 76.667 every round. Incorporating these three aspects into the
visualization provides a better picture of the changes in productivity percentages with every
round for future improvement.
To dig further into these productivity figures, Charts 7 illustrate the rounds with the
lowest and highest productivity in terms of yield by product and by step (day), respectively. The
lowest productivity was 63.333 in Round 1, and the best productivity was 76.667 percent in
Round 7. The notable variation in output is directly related to the quantity expected. Since the
predicted quantity was smaller in round 1 compared to round 5, the extra days with a setup time
of 8 hours resulted in a lower yield translating into poorer productivity. The prediction in Round

COMPANY B PERFORMANCE REPORT

9

5 was substantially higher. The bulk of the days in this round was spent in production, resulting
in an increased productivity percentage, though at the expense of reduced setup time.
Based on this study, one can infer that forecasting for a bigger unit increases productivity
due to the reduced setup time. Whereas this strategy may be beneficial in increasing output, it is
possible that we may lose out on generating some of our other items. Because of the enormous
number of units in production, none was made in Round 5. This forecasting approach may have a
beneficial impact on the company's productivity but may have a detrimental impact on the
product mix. Making investments in the manufacturing process is one method that may retain
the high productivity % while also preserving our product mix. The company produces 480,000
units per round at a minimum because it makes no effort to raise the maximum productivity
volume or decrease setup time. Suppose the company invested in either increasing its maximum
capacity or decreasing its setup time. In that case, it could continue producing more units of all
four items in six rounds, thereby keeping the market product mix.
Conclusion
Generally, the team representing this company is pleased with its performance in this
game. The team has developed into a powerful squad by learning from and correcting previous
mistakes to attain the top rank in recent games. Despite modest variations, the company's
valuation improved over time due to the effort by all members that resulted in an improvement in
their individual performance. The team feels that its present product mix is effective after hard
work amid challenges. Henceforth, the team commits to creating the product mix with the
highest productivity, profitability, and high potential to achieve maximum sales capacity.
Focusing on the items ranked as the market's top performers, with consistently strong
sales, will result in better performance in the future. However, it is important for the company to

COMPANY B PERFORMANCE REPORT

10

improve its forecasting approach so that we can set our pricing correctly to preserve our strong
gross and net margins while increasing sales and valuation. Our production was high in this
game, and we intend to keep it that way. To accomplish so, the company wants to effectively
enhance its productivity % while also keeping sufficient inventory of all items to maintain the
perfect product mix and market offers. In terms of marketing strategy, the
company understands the significance of devoting financial resources to boost the sale
of its products.
The company acknowledges the definite link between its marketing costs and sales,
which indicates a higher sales volume and profitability for every additional dollar spent in
marketing. The company will continue to invest in marketing methods to increase product sales
in future games. The company also wants to stick with decreasing the pri...


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