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SRM410 Ashford University Strategic Sports Marketing Discussion

SRM410

Ashford University

Question Description

Strategic Sports Marketing

Define the strategic sports marketing process and discuss the various elements in the strategic sports marketing process. Give specific examples from the text as well as from your experience.

Book is: Sports Marketing: A Strategic perspective-4/e

Final Answer

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Strategic Sports Marketing

The strategic sports marketing process is a process which involves planning,
implementation, and controlling of the marketing efforts so as to meet the organizational goals
and to satisfy the consumer needs (Shank et al). The planning stage is the most essential and it
begins with the understanding of the consumers of the sport through the marketing research and
recognizing the consumer needs and wants. Within the planning stage, there should be a clear
concept of a ...

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