Entrepreneurship Marketing - Outline
Thesis statement: Marketing plays an essential role in managing and growing a firm.
What Is The Importance Of Selecting a Target Market
A. Crafting specific messages
B. Focus on faith
C. Reach the right audience
D. Cost effective Strategies
E. Complete successfully
Issues to be looked at when selecting the target market
A. Who are the probable customers?
B. What strategy did competitors use? etc.
Running head: ENTERPRENEURSHIP MARKETING
Marketing and branding
Marketing is a critical element in making an organization grow. It involves activities
that promote the selling of goods and services. Branding is the process involved in creating a
unique image and name to the customer's mind (Onkvisit & Shaw, 1989. Its main aim is to
build a differentiated presence of a company's product in the market. The primary goal is to
retain loyal customers. In most cases, when potential patients want to visit a hospital, they
will tend to consult their relatives or close friends on the best health facilities to seek
healthcare services. If they fail to get an answer from there, they will rely on their research
from online platforms or the political advertisements from the televisions. This is the sole
reason why marketing and branding are quite important for health products and services. This
paper will analyse Baxter International Inc. which provides a broad portfolio of the essential
hospital and renal products. The paper will discuss significant aspects of the target market
A target market can be defined as a group of people upon, which a company has
decided to focus its marketing efforts towards. The group composed of individuals who are
potential customers to the business. Baxter Inc. is an international healthcare target audience
includes the clinicians and the nephrologists. The company, therefore, focuses the peritoneal
dialysis market. The company aims at educating and spreading awareness to the professional
audience about peritoneal dialysis market, which is a new innovative market. The new
product is known as Extraneal, which is a group specific solution used in the treatment of
dialysis therapy. The product has been much helpful in treating a large number of patients
with specified conditions. The Federal Drug Association also approves the product, and all its
marketing and promotional techniques are designed in line with the acceptable regulations
What Is The Importance Of Selecting a Target Market?
Identifying a target market is quite critical in developing effective communication
strategies. It helps in analysing the needs and the characteristics of the target customers. This
helps a company identify how it will serve its customers. Specifically, identifying the target
market will have the following benefits.
First, it will be easier for the company to craft specific messages, which will be
appealing to the identified customers (Eldering, 2003). Baxter, for i...
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