Entrepreneurship Marketing

Question Description

Marketing plays an essential role in managing and growing a firm. To gain an in-depth perspective on marketing as it relates to entrepreneurship, complete the following instructions:

Write a 1,050- to 1,250-word paper addressing marketing and branding a heath care related product or service. Select an existing health care related product or service and include the following in your paper:

  • Target Market
    • What is a target market?
    • What is the target market of the product or service selected?
    • What is the importance of selecting a target market?
    • What issues and questions must be considered when selecting and managing a target market?
  • Branding
    • What is a brand?
    • Why is branding important?
    • After selecting a current, common health care brand, address the following:
      • What images or thoughts do you relate to that brand?
      • Does the branding appeal to the market? Do those images influence consumers' decisions to buy or use that brand?
      • Is the product successful?
      • What is the profitability of the product and what is the effect on the bottom line?
      • If this were your product or service, what might you do differently?

Cite 3 peer-reviewed, scholarly, or similar references to support your paper.

Format your assignment according to APA guidelines.

Click the Assignment Files tab to submit your assignment.

Text book if you have access to student library

Entrepreneurship: Successfully Launchi…

Author: Bruce R. Barringer; R. Duane Ireland

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Grading Criteria: Entrepreneurship Marketing HCS/567 Version 3 Grading Criteria: Week 4 Entrepreneurship Marketing Content 60% Points Available Points Earned x/9 Additional Comments: Points Earned x/3 Additional Comments: Points Earned x/3 Additional Comments: The paper: • • • • • Focuses on marketing and branding of a health care product or service. Defines target marketing and branding. Explains the importance of target marketing and branding. Describes the branding of a current health care related product or service. Includes at least three scholarly references. Organization and Development 20% • • • • • The paper is 1,050- to 1,750-words in length. The content is organized, develops a central theme or idea, is comprehensive, and flows logically. Paragraph transitions are present, logical, and maintain the flow throughout the paper. Sentences are clear, well-constructed, strong, and varied. Major points are clear and specific examples are used. Mechanics 20% • • The paper—including the title page, reference page, tables, and any appendixes—follows APA standards as directed by the instructor. The paper is laid out with effective use of headings, font styles, and white space. Rules of grammar, usage, and punctuation are followed, and spelling is correct. 9 Points Available 3 Points Available 3 Total Available 15 Total Earned 1 ...
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Final Answer


Entrepreneurship Marketing - Outline
Thesis statement: Marketing plays an essential role in managing and growing a firm.

Product selected
A. Extraneal


What Is The Importance Of Selecting a Target Market
A. Crafting specific messages
B. Focus on faith
C. Reach the right audience
D. Cost effective Strategies
E. Complete successfully


Issues to be looked at when selecting the target market
A. Who are the probable customers?
B. What strategy did competitors use? etc.


Entrepreneurship Marketing




Entrepreneurship Marketing
Marketing and branding
Marketing is a critical element in making an organization grow. It involves activities
that promote the selling of goods and services. Branding is the process involved in creating a
unique image and name to the customer's mind (Onkvisit & Shaw, 1989. Its main aim is to
build a differentiated presence of a company's product in the market. The primary goal is to
retain loyal customers. In most cases, when potential patients want to visit a hospital, they
will tend to consult their relatives or close friends on the best health facilities to seek
healthcare services. If they fail to get an answer from there, they will rely on their research
from online platforms or the political advertisements from the televisions. This is the sole
reason why marketing and branding are quite important for health products and services. This
paper will analyse Baxter International Inc. which provides a broad portfolio of the essential
hospital and renal products. The paper will discuss significant aspects of the target market
and branding.
Target Market
A target market can be defined as a group of people upon, which a company has
decided to focus its marketing efforts towards. The group composed of individuals who are
potential customers to the business. Baxter Inc. is an international healthcare target audience
includes the clinicians and the nephrologists. The company, therefore, focuses the peritoneal
dialysis market. The company aims at educating and spreading awareness to the professional
audience about peritoneal dialysis market, which is a new innovative market. The new
product is known as Extraneal, which is a group specific solution used in the treatment of
dialysis therapy. The product has been much helpful in treating a large number of patients
with specified conditions. The Federal Drug Association also approves the product, and all its



marketing and promotional techniques are designed in line with the acceptable regulations
and guidelines.
What Is The Importance Of Selecting a Target Market?
Identifying a target market is quite critical in developing effective communication
strategies. It helps in analysing the needs and the characteristics of the target customers. This
helps a company identify how it will serve its customers. Specifically, identifying the target
market will have the following benefits.
First, it will be easier for the company to craft specific messages, which will be
appealing to the identified customers (Eldering, 2003). Baxter, for i...

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