Description
The Growth of Sports
Provide 3 examples of how you would measure growth in the sports marketing industry. What evidence do you have that the number of people participating in sports is growing? Use the Internet to find census data for how this might change 10 years from now. Respond to at least two of your classmates’ postings.
Text Book:
Shank, M. (2009). Sports marketing: A strategic perspective (4th ed.). Upper Saddle River, NJ: Pearson Prentice Hall.
- Chapter 1: Introduction to College Writing
- Chapter 2: College Reading

Explanation & Answer

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The growth in sports marketing sector can be measured using attendance, employment,
media coverage as well as global market (Shank). All the above-mentioned ways are good
measures of the growth in sports marketing but according to me, the media coverage has the
b...
