Sports and Marketing questions, marketing homework help

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Watch the following video http://www.pbs.org/wgbh/pages/frontline/money-and-... and answer the questions in the attachment

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+ American High School | CC X Money and March Madness X Money and March Madness X FBG Duck Says 600Breez • X S Ask a new question - Studyp X OP https://edu.americanhighschool.org/dashboards/ActiveLearning/course-website.asp?action=assignment&Submitid=21464&srloid=21464&rloid=21464&cours 110% с Q Search 57€ American High School 4 Dashboard * Management Reports Jordan Hamilton Lessons Unit 2: Introduction to Sports & Entertainment Marketing Lab Assessments Unit 1: Basic Principles of Marketing Apply Unit 2: Introduction to Sports & Entertainment Marketing Lab Interactive Tools Click on the Play Button and watch the PBS video entitled "Money & March Madness". Then, answer the following questions. 1. Approximately how many people watch the March Madness tournament? 2. March Madness is second to only one other sporting event? What is it? 3. What percentage of the NCAA's revenue comes from men's basketball? How is this revenue generated? 4. How did Nike first gain brand exposure through men's basketball? Explain. 5. How does best-selling author Michael Lewis argue that playing college sports impedes athletes from getting an education? 6. The president of the NCAA argues that education combined with access to some of the best coaches in the world is adequate compensation for student athletes. Do you agree? Why or why not? 7. After watching the video, do you think that college basketball players should be paid? Why or why not? 8. Do you think the lawsuit against the NCAA will be successful? Why or why not? 9. Should fans of college basketball be concerned about the alleged injustices in the NCAA? Why or why not? 10. Do you think it's fair that college basketball players have to sign a contract that states that their images and likeness can be used by the NCAA forever without receiving any compensation? Why or why not? TO Click here to chat 3:21 PM 6/28/2017
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1. One hundred and forty million people watch the game worldwide.
2. March madness is only second to the Super-Bowl sporting event
3. Ninety- percent of the NCAA's revenue comes from the male basketball team; it is
generated through media rights and ticket sales
4. Nike gained exposure through men basketball team by paying coaches such as Ben Foster
who distributed Nike shoes and Tops the students. The public came on board and started
buying the Nike products. This helped to put Nike on the global roadmap.
5. Mi...


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