Week 4, Mobile Computing and Commerce, Web 2.0 and Social Media, 5 Questions


Question Description

1. What are the most common security risks associated with mobile banking?

2. How is targeted advertising done wirelessly?

3. How has Web 2.0 changed the behavior of Internet users? Why is Web 2.0 referred to as the Social Web?

4. Why do businesses find ROI metrics to be so compelling?

5. How might artificial intelligence play a role in the evolution of the future Web?

Answers must be fully answered along with sources.

Tutor Answer

School: Purdue University

Please find attached, your feedback will be appreciated. Thank you.


Computing and Commerce




Computing and Commerce
What are the most common security risks associated with mobile banking?
The banking industry has gone through changes through mobile banking. Most of the
operations that used to be performed in the banks have become convenient as people can conduct
transactions through their cell phones. However, mobile banking has also opened up room for
security threats and vulnerabilities. For instance, mobile malware, risky consumer behaviors,
third-party apps and use of unsecured Wi-Fi by customers are some of the risks associated with
mobile banking (Garfinkel, 2002). The banking operations are thus exposed to risks and threats
that may cause severe consequences to the financial institutions. Attacks have been made by
hackers, and unauthorized people have access to relevant information stored in the computer
systems of the banks. The mobile banking application is directly linked to the information in the
banks, and this is a significant threat to the institutions. As a result, besides making it easy and
convenient for customers, the activity has exposed many financial institutions to threats and risks
that have led to the loss of vital data and information that has threatened the operations.
How is targeted advertising done wirelessly?
Advertising is an integral part of business operations. Products and services have to be
advertised so that people can have adequate information about them. There...

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Tutor went the extra mile to help me with this essay. Citations were a bit shaky but I appreciated how well he handled APA styles and how ok he was to change them even though I didnt specify. Got a B+ which is believable and acceptable.

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