Description
Provide an example of how an organization, such as your university, uses different media to present a consistent message using integrated marketing communications (IMC). Who is their target, what is their message, and what media should they use?

Explanation & Answer

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Integrated Marketing Communications
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Integrated Marketing Communications
In the digitalized world, integrated marketing communications (IMC) refers to the process
of developing marketing communications programs that integrate all promotional activities –
advertising, direct marketing, product promotion, and me...
