SEU Integrated Marketing Communications in Organizations Discussion

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Gnvsk

Business Finance

Saudi electronic university

Description

Provide an example of how an organization, such as your university, uses different media to present a consistent message using integrated marketing communications (IMC). Who is their target, what is their message, and what media should they use?


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Explanation & Answer

View attached explanation and answer. Let me know if you have any questions.

Integrated Marketing Communications

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Course
Instructor
Date

Integrated Marketing Communications
In the digitalized world, integrated marketing communications (IMC) refers to the process
of developing marketing communications programs that integrate all promotional activities –
advertising, direct marketing, product promotion, and me...

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