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What are the advantages and disadvantages of using Maslow’s need hierarchy in Segmentation and Positioning? 

Feb 22nd, 2015

The real issue with Maslow's hypothesis is that it can't be tried exactly; there is no simple approach to quantify unequivocally how fulfilled one need is before the following higher need get to be agent. 

The playing point is that order empowers advertiser to center their publicizing advances on a need level that is liable to be imparted by an expansive portion of forthcoming crowd.


Feb 22nd, 2015

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