distribution channel system, Article Review help


Question Description

Purpose of Assignment

A well planned distribution channel system is a key component of the marketing mix that helps meet customer demands and achieve company goals. This assignment will analyze the role channels of distribution have in meeting the needs of consumers in both a brick and mortar and online retail setting.

Assignment Steps

Resources: University Library article on distribution channels in marketing that is not more than five years old; Marketing: Ch. 1: pg. 4-10; Ch. 2: pg. 40-46, 54-69; Ch. 15: pg. 408-420; Ch. 16: pg. 438-447; Week 4 video

Scenario: You work for a newly formed sports apparel company and your manager has requested you help the company decide on the best distribution strategy to use for its products. You have begun research on the strategies and methods available by reviewing relevant articles on the topic. Based on your article review, you will decide what strategy(ies) is/are best and explain the reasoning behind your conclusion.

Select an article from the University Library that is less than five years old on the role of distribution channels in marketing.

Compose a 1,050-word article review covering the following:

  • Define what a distribution channel is and discuss why it is important to the marketing process.
  • Discuss the differences between direct and indirect distribution channels.
  • Introduce the article and its author(s) and give a brief summary of its core message(s).
  • Analyze the relationship distribution channels have to maintaining a satisfied target market.
  • Compare and contrast similarities and differences in distribution strategies for online versus brick and mortar businesses. Use examples from a company you admire or your own work life examples to illustrate your points.
  • Recommend distribution strategy(ies) for the company and what reasoning led you to conclude this was the best solution.

Cite a minimum of two peer-reviewed sources with one being the article from the University Library.

Format your paper consistent with APA guidelines.

Tutor Answer

School: Boston College




Distribution Channels as a Key Pillar in Marketing of Sports Product

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Distribution channel in marketing is the path through which goods or services pass in
order to reach its destination. Transportation and logistics are the key considerations as they are
the means of distribution. The type of distribution depends on the destination. Business to
business distribution occurs between a producer of finished goods and the supplier of the raw
materials to the producer. Business to customer distribution occurs between the producer and the
final consumer.
The distribution channel is important to the marketing process in many ways. First, the
producing firm or company is able to give attention to the channel itself. Minimal attention can
damage the reputation of the firm since the intermediaries involved may change the brand,
increase pricing and thereby reduce the number of customers. Distribution channels are also hard
to replace. It’s easier for a company to change their pricing, their products or advertisement but
It's difficult to change the dealers and retailers. This, therefore, ensures that the products reach
the consumer effectively. Another advantage of the distribution channel systems is that it reduces
channel transactions. A manufacturer without a distributor has many transactions while a
manufacturer with a distributor has fewer transactions. It’s also easier to get information on the
customer feeling and level of satisfaction on a particular product or service. Through distribution
channel systems, it’s easier to get intelligence information and do market research effectively. In
addition, firms that give attention to the distribution channels are able to give financial support to
the distributors confidently. The support may be in form of purchase on credit, and purchase

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