Business Finance
MKT575 University of Phoenix Nike Brand Strategy Presentation


University of Phoenix

Question Description

Purpose of Assignment

Marketing students know all brands must be consistently and effectively promoted to survive. The marketing department's product branding promotional efforts are vital to success. By successfully completing this assignment, students will demonstrate an understanding of which factors can positively or negatively affect the launch of a brand's product or service.

Assignment Steps

Resources: Microsoft® PowerPoint®

Create a 20- to 25-slide product branding strategy in Microsoft® PowerPoint® of a selected, well-known brand.

Incorporate a unique branding strategy including the following:

  • Detail three areas of the brand's product life cycle including product introduction, growth, maturity, and possible decline.
  • Include at least two different types of media marketing channels for the brand. One must be a traditional print method and the other must be non-print, or electronic. A non-print media method could be a social media campaign.
  • In your presentation, you should have one to two slides about each media method (for example: one slide of what you would do, not how to do it).
  • Include all the following marketing tactics:
    • Recommended advertising methods
    • Integrated marketing communications
    • Direct marketing
    • Brand positioning efforts

Cite a minimum of two peer-reviewed references.

Format your paper consistent with APA guidelines.

Final Answer


Your Name
Institutional Affiliations

• Look into Nike’s brand carefully and you will notice
exemplary story of legends
• Nike puts an insidious contort on its image story.
They transform their clients making them both
legends and villains.
• The company advertisement is a standout emotional
branding case marketing industry. Their client loyalty
is off the outlines, all on account of the Nike brand
strategy and stunning utilization of emotional

• Begun in 1964 as Blue Ribbon Sports
• 1978, Blue Ribbon Sports was after the goddess of victory from Greek
called NIKE
• Bill Bowerman and Phil Knight are the founders of Nike
• NIKE’s headquarters is at Beaverton in USA.
• NIKE has developed to wind up noticeably the world's most
aggressive games and fitness organization
• Approximately, more than 25,000 are employed by NIKE
• The current CEO is called Marker Parker

• This is a Greek name for the goddess
responsible for winning
• The symbol of the company assumes
the shape of a wing
• The name encourages winning and
the ultimate victory

• “Just Do It” is the company’s slogan
• The company's logo is SWOOSH
• EMOTIONAL BENEFITS: Feeling styli...

University of Virginia

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