Description
THIS WILL BE BASED ON A PAPER I WROTE IN THE PAST ON STARBUCKS- THE PURPOSE OF THE ASSIGNMENT IS EXPANDING THE COMPANY INTO A FOREIGN MARKET AND PROVE WHY STARBUCKS WILL DO WELL IN A FOREIGN MARKET, I DID HINT ALREADY ON INDIA, SO THAT COULD BE THE FOREIGN MARKET. ( I WILL ATTACH THE GRADING GUIDE AND MY PREVIOUSLY SUBMITTED ASSIGNMENT)
EXCEL GRAPHS AND DATS IS HIGHLY RECOMMENDED EMBEDED WITHIN PAPER!!!!!!!!!
DUE DATE :JULY 18 (5 PM WESTERN PACIFIC TIME ZONE:CALIFORNIA)
Unformatted Attachment Preview
Purchase answer to see full attachment

Explanation & Answer

Attached.
OUTLINE
1. INTRODUCTION
2. BODY
3. CONCLUSION
4. REFERENCE
ECONOMICS
1
EXPANSION INTO FOREIGN MARKET
NAME
INSTRUCTOR
COURSE TITLE
DATE
ECONOMICS
2
Introduction
Expansion into the global market is a very important and key activity for any company
that desires maximization of its revenues, though other factors may push for venturing into the
international market for instance to learn about foreign business cultures, but then the main
reason remains increase in the overall profits earned. When venturing into new markets
companies experience lots of challenges that hinder the success of their long and short term goals
and objectives. Starbucks being one of those firms that have immensely expanded into foreign
markets face a variety of challenges maintaining their high profits. Indeed it is crystal clear that
other countries have had various companies that already sell coffee for instance; Italy is a leading
market in the sale of coffee as given by the data below (Crane, 2016).
ECONOMICS
3
Challenges faced in the foreign markets
India is not that foreign or rather new to the coffee market, the only difference that is existing is
that they have an alternative drink which happens not be coffee but rather tea, a majority of the
population in India is a composition of young adults who cannot be swayed easily to change a
childhood drink (Crane, 2016). In addition, one of the most difficult activities in marketing is
how to change the millennials’ taste for tea. For decades a majority of the Indian population has
grown taking tea and since it is readily available it will require an extra effort to persuade and
have them start consuming coffee in place of tea.
Comparatively, India being a producer of tea implies that Starbucks will have to face stiff
competition in order to be able to survive in the Indian market, tea is the leading beverage in the
Indian market therefore it means Starbucks will have to engage in intense advertising in order to
get their product into the market. Tentatively the prices at which Starbucks is availing its
products is way too high meaning that they will have to reduce prices to be able to compete
favorably with the tea served in India (Crane, 2016).
Language barrier is another key challenge that Starbucks will face meaning that it will
have to offer employment to the natives in India which will imply additional administrative costs
since they will have to train them the Starbucks business culture and operations. Besides, Indians
prefer preparing their own coffee at their residential home making it a bit difficult to introduce
the product since individuals prefer taking it while ...
