Please write a paper not exceeding 4 pages single-spaced 12pt font addressing the following six questions:1. Are all segments equally attractive to MM? If yes, why? If not, why not? How do the different segments’ needs and expectations evolve over time?2. How does customer satisfaction change over time? How do you balance hard performance metrics such as revenues and profits with soft metrics such as customer satisfaction?3. How does customer satisfaction relate to customer loyalty?4. How should you manage MM pricing? What does it take to justify price increase? How does price discounting affect the outcome?5. How do you balance short-term and long-term investments?6. How does channel conflict figure into your pricing decisions? How do you minimize channel conflict?

Ethics in accounting writing. Use the provided resources in the hyperlink of the PDF, and Accounting principles by Weygandt.

OverviewSuccessful entrepreneurs understand all aspects of business, especially costs and costing systems. In the course project, you will assume the role of the owner of a small business and apply managerial accounting principles to evaluate and manage costs related to your services within a costing system. In the first milestone of the project, you will determine and classify the costs necessary for opening your business.ScenarioYou plan to open a business manufacturing collars, leashes, and harnesses for pets. To begin, you will manufacture these in a standard style and size with plans to expand your range over the year. In a few weeks, you will present your company’s financial strategy to some key investors. To begin creating your strategy, you need to consider and record all the costs associated with operating your business. You have decided to use the job order costing system.PromptUse the given operational costs in the Milestone One Operational Costs Data Appendix document to complete the first two tabs, “Cost Classification” and “Variable and Fixed Costs,” in the Project Workbook.Specifically, you must address the following rubric criteria:Cost Classification. Accurately classify all your costs in the “Cost Classification” tab of your workbook.Identify direct material, direct labor, overhead, and period costs. (Note: Fixed and variable costs have been classified for you.)Variable and Fixed Costs. Complete the “Variable and Fixed Costs” tab of your workbook. (Note: Some costs are provided for you. Fill in only the missing costs.)Determine your total variable cost per unit and the total fixed costs for each product. Show your work using calculations to the side of the table or using appropriate formulas in the table.Guidelines for SubmissionSubmit the Project Workbook with the “Cost Classification” and “Fixed and Variable Costs” tabs completed. This file should be completed and submitted using Microsoft Excel.