discussion board, M6 - Class Discussion (Servicescape), marketing homework help

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Question Description

M6 - Class Discussion (Servicescape)

Your initial post in this forum (Post 1) should be made between 12:01 AM Sunday and 11:59 PM Wednesday. Your follow-up post in this forum (Post 2) should be made between 12:01 AM Thursday and 11:59 PM Saturday. Please identify your submission as Post 1 or Post 2 in the subject line. Submitting both posts within their time frame and more than 24 hours prior to their due date will earn a 10% bonus on this assignment.

Post 1

Visit the website for The Library Hotel in New York City. Read the information at this link - http://www.libraryhotel.com/dewey-decimal-system/ - to understand the concept that the hotel was developed around.

If you were staying at this hotel, indicate which two floors/themes you would select from The Library Hotel Room Menu and why. How many times could you stay at this hotel and have a slightly different experience?

A servicescape can differentiate a business. Discuss how does the servicescape for the Library Hotel differentiates it.

Identify and discuss another service business that is a good example of a business differentiating itself through its servicescape. Include an image if possible.

Post 2

Review the replies your peers made in Post 1. Select one of their good examples. Discuss what part(s) of the servicescape you think this business could improve or alter to further improve the service experience.

Describe how the business you are using for your Service Marketing Journal uses or could use its servicescape for each of the following four roles: package, facilitator, socializer, and differentiator.

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M6 - Class Discussion (Servicescape) Your initial post in this forum (Post 1) should be made between 12:01 AM Sunday and 11:59 PM Wednesday. Your follow-up post in this forum (Post 2) should be made between 12:01 AM Thursday and 11:59 PM Saturday. Please identify your submission as Post 1 or Post 2 in the subject line. Submitting both posts within their time frame and more than 24 hours prior to their due date will earn a 10% bonus on this assignment. Post 1 Visit the website for The Library Hotel in New York City. Read the information at this link http://www.libraryhotel.com/dewey-decimal-system/ - to understand the concept that the hotel was developed around. If you were staying at this hotel, indicate which two floors/themes you would select from The Library Hotel Room Menu and why. How many times could you stay at this hotel and have a slightly different experience? A servicescape can differentiate a business. Discuss how does the servicescape for the Library Hotel differentiates it. Identify and discuss another service business that is a good example of a business differentiating itself through its servicescape. Include an image if possible. Post 2 Review the replies your peers made in Post 1. Select one of their good examples. Discuss what part(s) of the servicescape you think this business could improve or alter to further improve the service experience. Describe how the business you are using for your Service Marketing Journal uses or could use its servicescape for each of the following four roles: package, facilitator, socializer, and differentiator. ...
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Tutor Answer

peachblack
School: Boston College

Please find attached. Thank you.

Outline
I.

Introduction

II.

Conclusion

III.

References


Running Head: DISCUSSION BOARD

1

Discussion Board
Name
Institution

DISCUSSION BOARD

2
Discussion Board
Post One

If I was staying at the Library Hotel, the two floors I would select from the Room Menu
include the petite room with one full bed and the love room. The petite room is adorned with
books and art that would entertain and also reveal how the structures are relevant to the floor. For
the hotel, the petite room appears to be cozy since it enables a client to experience several
signature amenities that provide the best service value. The petite rooms are located next to the
elevators, and that would attract me to select them from the menu (The Library Hotel). Staying
closer to elevators enable the fast movement to other rooms and floors and connection with
people; making interaction easy. From the Library Hotel Room Menu, the love room is
individually adorned just like the petite one with a collection of arts and notable books. This love
room seems to be the most private one with scenic views and some space to offer relaxation
while viewing whatever catches the eye. Every love room fits the floor of placement because
they appear in terraces that fall along the Madison Avenue; enabling impressive views.
At this hotel, I would select the love room because it is unique and appears to be a private
section that would be conducive for personal activities. The theme of privacy in the library hotel
is experienced along the terrace of Madison Avenue and staying there would enable a view of the
City Skyline and the New York Public L...

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Anonymous
Top quality work from this guy! I'll be back!

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