Project Overview For your Business Capstone Project you will examine and present solutions to a problem that's occurring in today's business world. The project will focus on a key business problem/issue, to be researched and analyzed by you with a recommended solution(s) presented. You will play the role of a consultant hired by a fictitious company, MovieFlix, a company that provides subscription service for on-demand Internet streaming media in the U.S. MovieFlix also provides flat rate DVD-by-mail, where DVDs are sent via postal mail to customers. MovieFlix is experiencing several issues that are not uncommon to the business industry. They have hired your consulting firm, Rasmussen Consulting, to analyze and help them solve one of their problems. Rasmussen has assigned the case to you and you will serve as the consultant on this project. You use these weekly assignments to assist you in preparing your final deliverable, which is a proposed solution and plan. You will select one of the following business problems for your project: • • • • • • • • • Mismatch between the skills needed from employees and the talent available. There is a perceived shortage of talent in the market. Shortage of talented employees due to people finding employment overseas. Integrity - employees, and company executives have decided to cut corners, omit information, lie, steal, and deceive to get ahead. Cash, borrowing, and resources management - the company is having a problem managing their cash flow; capital expenditures and receivable collections are draining their cash. Increased competition in the marketplace. Marketing and Customer Loyalty - challenge to market to potential customers effectively and retain existing customers. Uncertainty - short-term focus due to economic uncertainty; lost focus with longterm planning in favor of shorter-term goals. Problem Solving and Risk Management - problem with identifying, assessing, and mitigating risks. Finding the right staff - finding the right staff, retaining them, and ensuring they buy into the vision of the business Throughout your project, you will apply transferable skills. Transferable skills are skills that you develop that can be transferred and applied within your chosen career. They are highly valuable and essential for career success. The transferable skills that you will be applying as you complete your project include: Communication, Information Literacy, Critical Thinking, Ethics & Professional Responsibility, Digital Fluency, and Diversity & Teamwork. For more information on each of the six transferable skills see the guides below: • • • • • • Digital Fluency: http://guides.rasmussen.edu/digitalfluency Ethics and Professional Responsibility: http://guides.rasmussen.edu/ethics Communication: http://guides.rasmussen.edu/communication Diversity and Teamwork: http://guides.rasmussen.edu/diversity Information Literacy: http://guides.rasmussen.edu/informationliteracy Critical Thinking: http://guides.rasmussen.edu/criticalthinking Time Line Week Assignment 01 Business Problem The Week 1 assignment is your first assignment for the course project. Please take some time to consider a business problem you would like to explore further. The list of business issues is located in the Week 1 Module "Course Project Introduction". Suggestions for the Week 1 Paper • Use the Rasmussen online library and limit your search to peer reviewed articles • Credibility increases quality. Use websites only from respected sources such as Harvard Business Review, Bloomberg, MarketWatch, PriceWaterhouse Coopers and Deloitte & Touche. When in doubt do not use the website. Use the bullet point items to structure the paragraphs. • What is the problem? • Why is it a problem for businesses? • Why does this problem exist or what causes it? • What are some of the consequences if the problem goes unsolved? • • • • Utilize APA guidelines including the reference page. Remember if the information is not common knowledge cite the source in the body of the paper. See the Course Home page for assignment rubrics. Any questions ? ask! Module 01 Course Project – Business Problem Total Points Possible 30 Described the business problem. (4 Max Point Value) Insufficient/Not Evident Progressing Competent Exemplary (0pts.) Content was not included or incomplete, and/or extremely inaccurate (1pts.) Content shows a basic understanding of key ideas, yet includes some inaccuracies. Discussed why is it a problem for businesses. (4 Max Point Value) (0pts.) Content was not included or incomplete, and/or extremely inaccurate (1pts.) Content shows a basic understanding of key ideas, yet includes some inaccuracies. Described why the problem exists or what causes it. (4 Max Point Value) (0pts.) Content was not included or incomplete, and/or extremely inaccurate (1pts.) Content shows a basic understanding of key ideas, yet includes some inaccuracies. Discussed some of the consequences if the problem goes unsolved. (4 Max Point Value) Writing is free from spelling and grammar errors. Included an introduction paragraph with thesis, and conclusion paragraph. Used proper writing mechanics including proper grammar, sentence structure, transitions, and punctuation (4 Max Point Value) (0pts.) Content was not included or incomplete, and/or extremely inaccurate (1pts.) Content shows a basic understanding of key ideas, yet includes some inaccuracies. (0pts.) Paper is not submitted or more than 10 errors in English grammar and mechanics observed. No introduction paragraph, thesis, or conclusion paragraph included. Proper writing mechanics were not used. (1 pts.) 6-10 errors in English grammar and mechanics. Missing 2 or more of the following: introduction paragraph with thesis, and conclusion paragraph. Proper writing mechanics somewhat used. (2-3pts.) Content meets criteria with minimal errors, is accurate and shows a clear understanding through appropriate examples and explanations. (2-3pts.) Content meets criteria with minimal errors, is accurate and shows a clear understanding through appropriate examples and explanations. (2-3pts.) Content meets criteria with minimal errors, is accurate and shows a clear understanding through appropriate examples and explanations. (2-3pts.) Content meets criteria with minimal errors, is accurate and shows a clear understanding through appropriate examples and explanations. (2-3 pts.) 3-5 errors in English grammar and mechanics, and/or missing 1 or more of the following: introduction paragraph with thesis, and conclusion paragraph. Proper writing mechanics mostly used. (4 pts.) Content meets or exceeds criteria, is accurate and shows an extraordinary understanding through rich examples and explanations. (4 pts.) Content meets or exceeds criteria, is accurate and shows an extraordinary understanding through rich examples and explanations. (4 pts.) Content meets or exceeds criteria, is accurate and shows an extraordinary understanding through rich examples and explanations. (4 pts.) Content meets or exceeds criteria, is accurate and shows an extraordinary understanding through rich examples and explanations. (4 pts.) 0-2 errors in English grammar and mechanics. Included an introduction paragraph with thesis, and conclusion paragraph. Used proper writing mechanics including proper grammar, sentence structure, transitions, and punctuation. Earned Points 4 4 4 4 4 Module 01 Course Project – Business Problem Paper meets minimum 2-page length requirement. Provided an APA formatted title page (3Max Point Value) (0 pts.) Paper is not submitted. (1 pts.) Paper is less than 1 page in length, and/ or no APA title page provided. (2 pts.) Paper is between 1-2 pages in length and/or no APA title page provided. (3 pts.) Paper is at least 2 pages in length. APA formatted title page provided. 4 Transferable Skills Communication: Writing exhibits appropriate, audience-specific tone and spoke from a “consultant” point of view. Vocabulary tied to the purpose of the research. (3 Max Point Value) Information Literacy: Used proper APA format and included in-text citations for paraphrased or quoted material. Included a properly formatted APA reference page with a minimum of 4 credible sources including, 2 being academic sources. (4Max Point Value) (0 pts.) Writing is inappropriate, does not use audiencespecific tone and vocabulary is not tied to the purpose of the research. (1 pts.) Writing is somewhat exhibits audience-specific tone. Did not fully speak from the correct point of view. Vocabulary didn’t properly represent the purpose of the research. (2 pts.) Writing is mostly exhibits audience-specific tone. Did not fully speak from the correct point of view and/or vocabulary didn’t properly represent the purpose of the research. (3 pts.) Writing exhibits appropriate, audience-specific tone and spoke from a “consultant” point of view. Vocabulary tied to the purpose of the research. 4 (0 pts.) No sources used. No elements of APA formatting used. (1 pts.) More than one of the required sources is missing from the research. Some elements of APA formatting used. Did not include in-text citations for paraphrased or quoted material. (2-3 pts.) One of the required sources is missing from the research. Most elements of APA formatting used and/or did not include in-text citations for paraphrased or quoted material. (4 pts.) Used proper APA format and included in-text citations for paraphrased or quoted material. Included a properly formatted APA reference page with a minimum of 4 credible sources including, 2 being academic sources. 4 Total Points ______/_30_____
Purchase answer to see full attachment