Business Finance
Rasmussen College Module 1 Business Problem Case Study Assignment

Rasmussen College

Question Description

Part I

  • Research your business issue. You will need to use a minimum of 4 credible sources for your research, with 2 being academic sources, such as a book or an academic scholarly journal. Academic scholarly journals can be accessed through the Rasmussen Online Library. For business sources, ProQuest and EBSCO Host are helpful.

*A note about credible sources: Credible sources are reliable, accurate, and trustworthy. These sources are written by authors respected in their fields of study. You want to identify sources where the author of the article is listed, if they've referenced other information, the sources should be cited so that you can check for the accuracy of and support what they have written. Wikipedia is not considered a credible source. For more information on credible sources, please visit the Rasmussen Online Library.

In 2-3 pages, describe the problem that you've selected:

  • What is the problem?
  • Why is it a problem for businesses?
  • Why does this problem exist or what causes it?
  • What are some of the consequences if the problem goes unsolved?
  • Remember to use proper tone in your paper. You are speaking from a "consultant" point of view. Your audience is the Leadership Team at MovieFlix.
  • Make sure to write your paper utilizing proper APA formatting guidelines, and to include an APA formatted title page. Use NoodleBib to document your sources and to complete your APA formatted reference page and in-text citations.

Part II

Now that you've shown MovieFlix that you've adequately researched their issue it's time to write them a formal business letter to discuss next steps.

  • Write a formal business letter from your company (Rasmussen Consulting) to MovieFlix. For your letter, you will need to follow proper business formatting guidelines and use "block letter formatting." Also, include an APA formatted title page
  • Your business letter needs to be a minimum of 2 pages in length and must include the following:
    • Let MovieFlix know that you have researched the issue and what your conclusions are for their company based on your research.
    • Discuss latest developments surrounding the issue.
    • Describe what the first steps will be in helping them to resolve their issue. Explain why it's important that these be the first steps and what your role will be in helping them to implement these first steps.
  • Because this is a formal business letter, tone and grammar are extremely important. You will need to submit your letter to "Grammarly" which a free service for Rasmussen students, prior to submitting your paper to the drop box. Once you've made all of your suggested grammar corrections, submit your paper to the Drop Box, along with your Grammarly PDF report as a separate attachment. Your goal is to obtain a Grammarly score of 90 - 100%.
  • Grammarly instructions can be accessed here.
  • Submit your paper, business letter, and Grammarly report as three separate attachments to the drop box below.

Submit your completed assignment to the drop box below. Please check the Course Calendar for specific due dates.

Save your assignment as a Microsoft Word document. (Mac users, please remember to append the ".docx" extension to the filename.) The name of the file should be your first initial and last name, followed by an underscore and the name of the assignment, and an underscore and the date. An example is shown below:

Jstudent_exampleproblem_101504

Unformatted Attachment Preview

Project Overview For your Business Capstone Project you will examine and present solutions to a problem that's occurring in today's business world. The project will focus on a key business problem/issue, to be researched and analyzed by you with a recommended solution(s) presented. You will play the role of a consultant hired by a fictitious company, MovieFlix, a company that provides subscription service for on-demand Internet streaming media in the U.S. MovieFlix also provides flat rate DVD-by-mail, where DVDs are sent via postal mail to customers. MovieFlix is experiencing several issues that are not uncommon to the business industry. They have hired your consulting firm, Rasmussen Consulting, to analyze and help them solve one of their problems. Rasmussen has assigned the case to you and you will serve as the consultant on this project. You use these weekly assignments to assist you in preparing your final deliverable, which is a proposed solution and plan. You will select one of the following business problems for your project: • • • • • • • • • Mismatch between the skills needed from employees and the talent available. There is a perceived shortage of talent in the market. Shortage of talented employees due to people finding employment overseas. Integrity - employees, and company executives have decided to cut corners, omit information, lie, steal, and deceive to get ahead. Cash, borrowing, and resources management - the company is having a problem managing their cash flow; capital expenditures and receivable collections are draining their cash. Increased competition in the marketplace. Marketing and Customer Loyalty - challenge to market to potential customers effectively and retain existing customers. Uncertainty - short-term focus due to economic uncertainty; lost focus with longterm planning in favor of shorter-term goals. Problem Solving and Risk Management - problem with identifying, assessing, and mitigating risks. Finding the right staff - finding the right staff, retaining them, and ensuring they buy into the vision of the business Throughout your project, you will apply transferable skills. Transferable skills are skills that you develop that can be transferred and applied within your chosen career. They are highly valuable and essential for career success. The transferable skills that you will be applying as you complete your project include: Communication, Information Literacy, Critical Thinking, Ethics & Professional Responsibility, Digital Fluency, and Diversity & Teamwork. For more information on each of the six transferable skills see the guides below: • • • • • • Digital Fluency: http://guides.rasmussen.edu/digitalfluency Ethics and Professional Responsibility: http://guides.rasmussen.edu/ethics Communication: http://guides.rasmussen.edu/communication Diversity and Teamwork: http://guides.rasmussen.edu/diversity Information Literacy: http://guides.rasmussen.edu/informationliteracy Critical Thinking: http://guides.rasmussen.edu/criticalthinking Time Line Week Assignment 01 Business Problem The Week 1 assignment is your first assignment for the course project. Please take some time to consider a business problem you would like to explore further. The list of business issues is located in the Week 1 Module "Course Project Introduction". Suggestions for the Week 1 Paper • Use the Rasmussen online library and limit your search to peer reviewed articles • Credibility increases quality. Use websites only from respected sources such as Harvard Business Review, Bloomberg, MarketWatch, PriceWaterhouse Coopers and Deloitte & Touche. When in doubt do not use the website. Use the bullet point items to structure the paragraphs. • What is the problem? • Why is it a problem for businesses? • Why does this problem exist or what causes it? • What are some of the consequences if the problem goes unsolved? • • • • Utilize APA guidelines including the reference page. Remember if the information is not common knowledge cite the source in the body of the paper. See the Course Home page for assignment rubrics. Any questions ? ask! Module 01 Course Project – Business Problem Total Points Possible 30 Described the business problem. (4 Max Point Value) Insufficient/Not Evident Progressing Competent Exemplary (0pts.) Content was not included or incomplete, and/or extremely inaccurate (1pts.) Content shows a basic understanding of key ideas, yet includes some inaccuracies. Discussed why is it a problem for businesses. (4 Max Point Value) (0pts.) Content was not included or incomplete, and/or extremely inaccurate (1pts.) Content shows a basic understanding of key ideas, yet includes some inaccuracies. Described why the problem exists or what causes it. (4 Max Point Value) (0pts.) Content was not included or incomplete, and/or extremely inaccurate (1pts.) Content shows a basic understanding of key ideas, yet includes some inaccuracies. Discussed some of the consequences if the problem goes unsolved. (4 Max Point Value) Writing is free from spelling and grammar errors. Included an introduction paragraph with thesis, and conclusion paragraph. Used proper writing mechanics including proper grammar, sentence structure, transitions, and punctuation (4 Max Point Value) (0pts.) Content was not included or incomplete, and/or extremely inaccurate (1pts.) Content shows a basic understanding of key ideas, yet includes some inaccuracies. (0pts.) Paper is not submitted or more than 10 errors in English grammar and mechanics observed. No introduction paragraph, thesis, or conclusion paragraph included. Proper writing mechanics were not used. (1 pts.) 6-10 errors in English grammar and mechanics. Missing 2 or more of the following: introduction paragraph with thesis, and conclusion paragraph. Proper writing mechanics somewhat used. (2-3pts.) Content meets criteria with minimal errors, is accurate and shows a clear understanding through appropriate examples and explanations. (2-3pts.) Content meets criteria with minimal errors, is accurate and shows a clear understanding through appropriate examples and explanations. (2-3pts.) Content meets criteria with minimal errors, is accurate and shows a clear understanding through appropriate examples and explanations. (2-3pts.) Content meets criteria with minimal errors, is accurate and shows a clear understanding through appropriate examples and explanations. (2-3 pts.) 3-5 errors in English grammar and mechanics, and/or missing 1 or more of the following: introduction paragraph with thesis, and conclusion paragraph. Proper writing mechanics mostly used. (4 pts.) Content meets or exceeds criteria, is accurate and shows an extraordinary understanding through rich examples and explanations. (4 pts.) Content meets or exceeds criteria, is accurate and shows an extraordinary understanding through rich examples and explanations. (4 pts.) Content meets or exceeds criteria, is accurate and shows an extraordinary understanding through rich examples and explanations. (4 pts.) Content meets or exceeds criteria, is accurate and shows an extraordinary understanding through rich examples and explanations. (4 pts.) 0-2 errors in English grammar and mechanics. Included an introduction paragraph with thesis, and conclusion paragraph. Used proper writing mechanics including proper grammar, sentence structure, transitions, and punctuation. Earned Points 4 4 4 4 4 Module 01 Course Project – Business Problem Paper meets minimum 2-page length requirement. Provided an APA formatted title page (3Max Point Value) (0 pts.) Paper is not submitted. (1 pts.) Paper is less than 1 page in length, and/ or no APA title page provided. (2 pts.) Paper is between 1-2 pages in length and/or no APA title page provided. (3 pts.) Paper is at least 2 pages in length. APA formatted title page provided. 4 Transferable Skills Communication: Writing exhibits appropriate, audience-specific tone and spoke from a “consultant” point of view. Vocabulary tied to the purpose of the research. (3 Max Point Value) Information Literacy: Used proper APA format and included in-text citations for paraphrased or quoted material. Included a properly formatted APA reference page with a minimum of 4 credible sources including, 2 being academic sources. (4Max Point Value) (0 pts.) Writing is inappropriate, does not use audiencespecific tone and vocabulary is not tied to the purpose of the research. (1 pts.) Writing is somewhat exhibits audience-specific tone. Did not fully speak from the correct point of view. Vocabulary didn’t properly represent the purpose of the research. (2 pts.) Writing is mostly exhibits audience-specific tone. Did not fully speak from the correct point of view and/or vocabulary didn’t properly represent the purpose of the research. (3 pts.) Writing exhibits appropriate, audience-specific tone and spoke from a “consultant” point of view. Vocabulary tied to the purpose of the research. 4 (0 pts.) No sources used. No elements of APA formatting used. (1 pts.) More than one of the required sources is missing from the research. Some elements of APA formatting used. Did not include in-text citations for paraphrased or quoted material. (2-3 pts.) One of the required sources is missing from the research. Most elements of APA formatting used and/or did not include in-text citations for paraphrased or quoted material. (4 pts.) Used proper APA format and included in-text citations for paraphrased or quoted material. Included a properly formatted APA reference page with a minimum of 4 credible sources including, 2 being academic sources. 4 Total Points ______/_30_____ ...
Purchase answer to see full attachment

Final Answer

Please let me know if there is anything needs to be changed or added. I will be also appreciated that you can let me know if there is any problem or you have not received the work Good luck in your study and if you need any further help in your assignments, please let me know Can you please confirm if you have received the work? Once again, thanks for allowing me to help you R MESSAGE TO STUDYPOOL NO OUTLINE IS NEEDED

Running head: BUSINESS LETTER TO MOVIEFLIX

Letter of Suggestions on How to Deal with Competition Issue
Student Name
University

1

BUSINESS LETTER TO MOVIEFLIX

2

Rasmussen Consulting
8300 Norman Center Drive
Suite 300
Bloomington, MN 55437
July 9, 2017
MovieFlix Corporation Limited
1415 West 22nd Street
Suite 400
Oak Brook, IL 60523
Attention: Business Development Manager
Dear Mr. Jameson
Subject: Business Issue Consultation
I am writing to inform you that I have carried out an in-depth research concerning the business
issue likely to affect your company. First, I figured out that increased competition within the ondemand internet streaming media is the one most significant problem within the industry.
Currently, there are several companies operating in this industry.
The internet streaming media industry is changing at a very fast rate. Due to this, companies
within this industry need to maintain a competitive advantage so as to make profits. The ability
of a firm to manipulate the various technologies used to deliver content to clients provides a
remarkable competitive advantage.
The increasing advancement in technology has made it easy for many companies to venture into
the business of on-demand internet streaming media. The fact that there are numerous people
who can access the internet from various parts of the world means that it is relatively easy for
companies to get customers for their digital products. Some companies offer the services at low
premium rates, low starting fees while others do not require their clients to pay starting fees.

BUSINESS LETTER TO MOVIEFLIX

3

The existence of many companies coupled with an efficient technology means that internet
streaming media consumers have a variety of services to choose from. As a result, even the
incumbents have found themselves facing challenges resulting from these developments. Several
measures need to be taken to ensure that MovieFlix is successful in this highly competitive
market.
First and foremost, the company must create a vibrant brand. Developing original content as
opposed to using content dev...

Robert__F (44925)
UT Austin

Anonymous
Thanks for the help.

Anonymous
Outstanding. Studypool always delivers quality work.

Anonymous
Tutor was very helpful and took the time to explain concepts to me. Very responsive, managed to get replies within the hour.

Studypool
4.7
Trustpilot
4.5
Sitejabber
4.4
Similar Questions
Related Tags

Brown University





1271 Tutors

California Institute of Technology




2131 Tutors

Carnegie Mellon University




982 Tutors

Columbia University





1256 Tutors

Dartmouth University





2113 Tutors

Emory University





2279 Tutors

Harvard University





599 Tutors

Massachusetts Institute of Technology



2319 Tutors

New York University





1645 Tutors

Notre Dam University





1911 Tutors

Oklahoma University





2122 Tutors

Pennsylvania State University





932 Tutors

Princeton University





1211 Tutors

Stanford University





983 Tutors

University of California





1282 Tutors

Oxford University





123 Tutors

Yale University





2325 Tutors