Description
Part I
- Research your business issue. You will need to use a minimum of 4 credible sources for your research, with 2 being academic sources, such as a book or an academic scholarly journal. Academic scholarly journals can be accessed through the Rasmussen Online Library. For business sources, ProQuest and EBSCO Host are helpful.
*A note about credible sources: Credible sources are reliable, accurate, and trustworthy. These sources are written by authors respected in their fields of study. You want to identify sources where the author of the article is listed, if they've referenced other information, the sources should be cited so that you can check for the accuracy of and support what they have written. Wikipedia is not considered a credible source. For more information on credible sources, please visit the Rasmussen Online Library.
In 2-3 pages, describe the problem that you've selected:
- What is the problem?
- Why is it a problem for businesses?
- Why does this problem exist or what causes it?
- What are some of the consequences if the problem goes unsolved?
- Remember to use proper tone in your paper. You are speaking from a "consultant" point of view. Your audience is the Leadership Team at MovieFlix.
- Make sure to write your paper utilizing proper APA formatting guidelines, and to include an APA formatted title page. Use NoodleBib to document your sources and to complete your APA formatted reference page and in-text citations.
Part II
Now that you've shown MovieFlix that you've adequately researched their issue it's time to write them a formal business letter to discuss next steps.
- Write a formal business letter from your company (Rasmussen Consulting) to MovieFlix. For your letter, you will need to follow proper business formatting guidelines and use "block letter formatting." Also, include an APA formatted title page
- Your business letter needs to be a minimum of 2 pages in length and must include the following:
- Let MovieFlix know that you have researched the issue and what your conclusions are for their company based on your research.
- Discuss latest developments surrounding the issue.
- Describe what the first steps will be in helping them to resolve their issue. Explain why it's important that these be the first steps and what your role will be in helping them to implement these first steps.
- Because this is a formal business letter, tone and grammar are extremely important. You will need to submit your letter to "Grammarly" which a free service for Rasmussen students, prior to submitting your paper to the drop box. Once you've made all of your suggested grammar corrections, submit your paper to the Drop Box, along with your Grammarly PDF report as a separate attachment. Your goal is to obtain a Grammarly score of 90 - 100%.
- Grammarly instructions can be accessed here.
- Submit your paper, business letter, and Grammarly report as three separate attachments to the drop box below.
Submit your completed assignment to the drop box below. Please check the Course Calendar for specific due dates.
Save your assignment as a Microsoft Word document. (Mac users, please remember to append the ".docx" extension to the filename.) The name of the file should be your first initial and last name, followed by an underscore and the name of the assignment, and an underscore and the date. An example is shown below:
Jstudent_exampleproblem_101504
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Explanation & Answer

Please let me know if there is anything needs to be changed or added. I will be also appreciated that you can let me know if there is any problem or you have not received the work Good luck in your study and if you need any further help in your assignments, please let me know Can you please confirm if you have received the work? Once again, thanks for allowing me to help you R MESSAGE TO STUDYPOOL NO OUTLINE IS NEEDED
Running head: BUSINESS LETTER TO MOVIEFLIX
Letter of Suggestions on How to Deal with Competition Issue
Student Name
University
1
BUSINESS LETTER TO MOVIEFLIX
2
Rasmussen Consulting
8300 Norman Center Drive
Suite 300
Bloomington, MN 55437
July 9, 2017
MovieFlix Corporation Limited
1415 West 22nd Street
Suite 400
Oak Brook, IL 60523
Attention: Business Development Manager
Dear Mr. Jameson
Subject: Business Issue Consultation
I am writing to inform you that I have carried out an in-depth research concerning the business
issue likely to affect your company. First, I figured out that increased competition within the ondemand internet streaming media is the one most significant problem within the industry.
Currently, there are several companies operating in this industry.
The internet streaming media industry is changing at a very fast rate. Due to this, companies
within this industry need to maintain a competitive advantage so as to make profits. The ability
of a firm to manipulate the various technologies used to deliver content to clients provides a
remarkable competitive advantage.
The increasing advancement in technology has made it easy for many companies to venture into
the business of on-demand internet streaming media. The fact that there are numerous people
who can access the internet from various parts of the world means that it is relatively easy for
companies to get customers for their digital products. Some companies offer the services at low
premium rates, low starting fees while others do not require their clients to pay starting fees.
BUSINESS LETTER TO MOVIEFLIX
3
The existence of many companies coupled with an efficient technology means that internet
streaming media consumers have a variety of services to choose from. As a result, even the
incumbents have found themselves facing challenges resulting from these developments. Several
measures need to be taken to ensure that MovieFlix is successful in this highly competitive
market.
First and foremost, the company must create a vibrant brand. Developing original content as
opposed to using content dev...
