Description
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Explanation & Answer

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1
Introduction
Ruby Red Movie Theatre depends on the revenues generated from the concession stand sales to
pay labor costs and fixed costs of running the business. Labour presents the single highest cost for Ruby
Red. Therefore, determining the optimum output is crucial to determine the number of workers required
to run the business and maximize profits. Thus, calculating average costs, marginal costs, and marginal
revenue is required to determine the maximum level of output and profit to keep the business afloat. This
paper will use the data available for Ruby Red Movie theatre to determine the maximum level of profits
and output and labor for the business.
Key Indicators
Total cost
The total cost for Ruby Red Movie Theatre is calculated by summing the fixed cost and variable
costs of production. While the data did not show the components of the fixed costs, the variable cost was
majorly composed of the cost of labour. The cost of labour is determined by multiplying the number of
workers per day by the wages per day. When this is added to the fixed cost, the total cost of production is
achieved.
Total cost= 𝐹𝑖𝑥𝑒𝑑 𝑐𝑜𝑠𝑡 + 𝑉𝑎𝑟𝑖𝑎𝑏𝑙𝑒 𝑐𝑜𝑠𝑡(𝑐𝑜𝑠𝑡 𝑜𝑓 𝑙𝑎𝑏𝑜𝑢𝑟)
Variable cost= 𝑊𝑜𝑟𝑘𝑒𝑟𝑠 𝑝𝑒𝑟 𝑑𝑎𝑦 × 𝑊𝑎𝑔𝑒𝑠 𝑝𝑒𝑟 𝑑𝑎𝑦
Total Revenues and Profits
Total revenue represents the number of sales generated by the sale of concession tickets. It is
found by multiplying the sales of concession tickets by the price per ticket. Revenues generated by the
sale of tickets present the amount available to pay for fixed and labor costs. Thus, profit is determined by
subtracting the total cost from the total revenue generated by the sales of concession items.
2
Total Revenues= 𝐶𝑜𝑛𝑐𝑒𝑠𝑠𝑖𝑜𝑛 𝑆𝑡𝑎𝑛𝑑 𝐼𝑡𝑒𝑚𝑠 × 𝑝𝑟𝑖𝑐𝑒 𝑝𝑒𝑟 𝑖𝑡𝑒𝑚
Profits= 𝑇𝑜𝑡𝑎𝑙 𝑅𝑒𝑣𝑒𝑛𝑢𝑒𝑠 − 𝑇𝑜𝑡𝑎𝑙 𝐶𝑜𝑠𝑡
A...
