Description
Respond to the following questions in your own words. Your responses should include specific examples and should incorporate concepts and terms from Chapters 8 and 9 in your textbook.
- Does the desire to buy the lowest price product ever create any ethical dilemmas for a consumer? Why or why not?
- Explain how and when a consumer might be considered "vulnerable" to advertisers. Should the ethics of marketing to the vulnerable be considered in allowing advertisements? Why or why not?
- In a local or national newspaper, find an article about a topic related to business ethics. Read the article. Then, write 3–5 paragraphs that answer one of the following questions:
Explain what the article is about. Discuss how the company described in the article developed a "cutting edge" marketing campaign. Is there any part of this campaign that you would consider deceptive or unfair to any consumers? If so, how? How might such an advertising campaign be changed going forward to alleviate some of your concerns?
Writing Requirements:
- APA format
- 3–4 pages in length (excluding cover page, abstract, and reference list)
- Use the APA template located in the Course Information folder to complete the assignment.
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Explanation & Answer
Attached.
Lowest Price Product -Outline
Thesis statement: There are various ethics that ought to be observed when doing marketing.
I.
Dilemma in buying low priced produced
A. Quality and price
B. Durability of price
C. Ethical dilemma
II.
Vulnerable Customers
A. Children
B. Aged
C. Alcoholic and smokers
III.
Article identified
A. From Forbes magazine about Apple Inc.
IV.
Cutting edge strategy
A. Customer and product oriented strategy
Running head: LOWEST PRICE PRODUCT
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Lowest Price Product
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Institution
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Abstract
The first section of this paper discusses the dilemma that customers' experiences
whenever they want to buy low priced products. Among the dilemma arise as a result of the
goods being high prices. Dilemma also arises when there is a question between the price charged
and the quality of the product. The second part explains about vulnerable customers where in this
case the young and the elderly are cited to be the most vulnerable group of customers as well as
those who consume a product that harms their health such as those smoke tobacco and drinks
alcohol. The paper also justifies why ethics in marketing should be considered when allowing
marketing to the vulnerable customers. The last part of the part discusses the review of an article
that was published by Forbes Magazine about why Apple has maintained to be at the top of the
market for last 5years now. The article explains the cutting-edge techniques of the company that
mainly focuses on three elements that are Focus, Empathy, and Imputes. The company also
employs a marketing gimmick that is customer and product oriented on their marketing. Finally,
the paper highlights deceptive areas in the commercialization techniques and gives a
recommendation such advertisement should be treated.
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