Signature Assignment: The Entrepreneurial Marketing Manager, marketing homework help

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Question description

About Your Signature Assignment

Signature/Benchmark Assignments are designed to align with specific program student learning outcome(s) in your program. Program Student Learning Outcomes are broad statements that describe what students should know and be able to do upon completion of their degree. Signature/Benchmark Assignments are graded with a grading guide or an automated rubric that allows the University to collect data that can be aggregated across a location or college/school and used for course/program improvements.

Purpose of Assignment

The purpose of this assignment is to assess marketing concepts and situations from an entrepreneurial manager's point of view. Concepts and relationships are discussed with a special focus on aligning one's ethics and values with their business actions and understanding the unique differences in marketing strategy planning for domestic business versus business abroad.

Assignment Steps

Resources: Marketing: Ch. 7: pg. 177-191; Ch. 16: pg. 438-440; Week 5 video

Scenario: Imagine you are an entrepreneur launching a business planning to operate both domestically and abroad. You are currently developing your marketing plan and strategies.

Develop a 1,050-word analysis addressing the following:

  • Describe your organization's mission, vision, and values.
  • Explain how these values will be aligned to your own personal brand identity, ethics, and values when doing business, planning strategies, and solving problems.
  • Discuss at least two concepts from class that are elements of a marketing plan and are important tools to your entrepreneurial business' success. Discuss how the concepts help align the organization's values with your values. Explain the reasoning leading to these conclusions.
  • Select two of the following departments and explain marketing's role in coordinating their distinct functions:
    • Distribution
    • Customer Service
    • Advertising and Public Relations
    • Research and Design
    • Sales
    • Operations or Manufacturing
  • Compare and contrast how culture is likely to impact domestic marketing strategies versus what the company may encounter when doing business abroad such as cultural norms, economics, politics, and legal systems.
  • Explain the actions the company can take to ensure that it evolves with the target at home and the countries it does business in.
  • Discuss any emerging marketing trends that may affect your business.

Cite a minimum of two peer-reviewed sources with one being from either the text, video material, or the University Library.

Tutor Answer

EngineerOrori
School: Duke University

Hey there, Am through with your work. Please find it in the attached document below.

Running head: BUSINESS PLAN

Business Plan
Name
Institution

BUSINESS PLAN

2

INTRODUCTION
In any business organization, the mission and vision of the managers play a salient role in
the success of such business. For entrepreneurs, it is important that they emanate with a strategy
that will help them in meeting the objectives of their business. A mission is defined as a
statement that illustrates the reasons for the existence of an organization and the role it should
play to its shareholders (Mornah, & McDermott, 2016).
As an entrepreneur, my business plan is to distribute the spare parts of vehicles to other
countries and my country. The name of the business is “Voger Hardware.” The business will
operate both domestically and internationally. Therefore, the principal aim of this essay is to
expound on the values and mission of the business. Additionally, it will also expound on how the
values of the business are aligned with the ethics, values of the business, business strategies,
personal brand identity and solving problems in the business (Mornah, & McDermott, 2016). It
will also expound on the marketing plan and the challenges that the business is likely to
encounter. Ideally, it will explore the mitigation plans that will be used to curb the challenges.
THE ORGANIZATION MISSION, VISION, AND VALUES
The Vision Statement
The mission of Voger hardware is to become the most excellent firm in the hardware segment.
To build a place where the customers will purchase the most quality and affordable hardware
products.
The mission statement
We are a highly dedicated organization that values responsibility, creativity, and innovation.

BUSINESS PLAN

3

The values of the organization
Values are defined as the most important attributes that are used in identifying an
organization (Mornah, & McDermott, 2016). The following are the values that will guide the
Voger Hardware organization;


To contribute in a positive way to the environment.



To satisfy the customers in all ways.



Provision of safe and quality products



Come up with a corporate culture that values both teamwork and individual development.



To be profitable while distributing the products at the affordable prices.

HOW THE VALUES WILL BE ALIGNED TO BRAND IDENTITY, ETHICS,
PLANNING STRATEGIES AND SOLVING PROBLEMS
It is important that the values of an organization align with ethics, planned strategies, and
problem-solving in an organization. As stated in the values of the organization, one of the
principal value is to contribute positively to the environment. Owing to the prevalent market
conditions, engaging in ethical practices in an organization is beneficial in attracting and
maintaining the loyalty of the customers (Phillips, McQuarrie & Griffin, 2014). Since Voger
Hardware organization will provide safe products and contribute positively towards maintaining
the environment, then the business will adhere to the ethical standards. Besides, the brand
identity will be enhanced by the satisfaction of the customers. When customers are satisfied with
the products that are offered by a given organization, they are likely to maintain their loyalty
towards the brand and pass information to other people on the existence of the orga...

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Anonymous
10/10 would recommend. Responsive and helpful.

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