Hey there, Am through with your work. Please find it in the attached document below.
Running head: BUSINESS PLAN
In any business organization, the mission and vision of the managers play a salient role in
the success of such business. For entrepreneurs, it is important that they emanate with a strategy
that will help them in meeting the objectives of their business. A mission is defined as a
statement that illustrates the reasons for the existence of an organization and the role it should
play to its shareholders (Mornah, & McDermott, 2016).
As an entrepreneur, my business plan is to distribute the spare parts of vehicles to other
countries and my country. The name of the business is “Voger Hardware.” The business will
operate both domestically and internationally. Therefore, the principal aim of this essay is to
expound on the values and mission of the business. Additionally, it will also expound on how the
values of the business are aligned with the ethics, values of the business, business strategies,
personal brand identity and solving problems in the business (Mornah, & McDermott, 2016). It
will also expound on the marketing plan and the challenges that the business is likely to
encounter. Ideally, it will explore the mitigation plans that will be used to curb the challenges.
THE ORGANIZATION MISSION, VISION, AND VALUES
The Vision Statement
The mission of Voger hardware is to become the most excellent firm in the hardware segment.
To build a place where the customers will purchase the most quality and affordable hardware
The mission statement
We are a highly dedicated organization that values responsibility, creativity, and innovation.
The values of the organization
Values are defined as the most important attributes that are used in identifying an
organization (Mornah, & McDermott, 2016). The following are the values that will guide the
Voger Hardware organization;
To contribute in a positive way to the environment.
To satisfy the customers in all ways.
Provision of safe and quality products
Come up with a corporate culture that values both teamwork and individual development.
To be profitable while distributing the products at the affordable prices.
HOW THE VALUES WILL BE ALIGNED TO BRAND IDENTITY, ETHICS,
PLANNING STRATEGIES AND SOLVING PROBLEMS
It is important that the values of an organization align with ethics, planned strategies, and
problem-solving in an organization. As stated in the values of the organization, one of the
principal value is to contribute positively to the environment. Owing to the prevalent market
conditions, engaging in ethical practices in an organization is beneficial in attracting and
maintaining the loyalty of the customers (Phillips, McQuarrie & Griffin, 2014). Since Voger
Hardware organization will provide safe products and contribute positively towards maintaining
the environment, then the business will adhere to the ethical standards. Besides, the brand
identity will be enhanced by the satisfaction of the customers. When customers are satisfied with
the products that are offered by a given organization, they are likely to maintain their loyalty
towards the brand and pass information to other people on the existence of the orga...