Description
Select a brand that you like and has product(s) you use (or wish you could use). What do you think of when you think of the brand and products? Build a mind map of the brand. This mind map should include ideas, feelings, personality and description words for the brand. What was captured in your mind map that is not captured in the brandâ s current slogan or mantra? What is missing in your mindmap that the company is trying to communicate in its slogan? Are they similar? Why or why not?
2-3 Pages APA
Explanation & Answer
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Running head: WALT DISNEY BRAND MIND MAP
Walt Disney Brand Mind Map
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WALT DISNEY BRAND MIND MAP
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Walt Disney Brand Mind Map
The brand selected for this task was Walt Disney brand. The figure below presents a mind
map created for Walt Disney brand.
Analysis
Walt Disney can be regarded as one of the world’s most powerful brands in terms of
entertainment. Whenever Walt Disney runs through my mind, I get to think about several things
regarding the brand. One aspect relating to Walt Disney is its brand personality. Walt Disney
happens to have branded itself as being full of laughter and fun creation, being creative, innovative
and being loyal to customers. Most of it offers include things such as cartoons, amusement parks,
motion pictures, games and mercha...