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Please write 500 words on product differentiation.
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INTRODUCTION
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REFERENCE
MGT
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Product Differentiation
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PRODUCT DIFFERENTIATION
The concept of product differentiation is a brainchild of Edward Chamberlain in 1933.
Product differentiation involves repackaging, rebranding and reinventing of a service of a
product in a way that put it above the rest in the market (Barney, 2014). This strategy
distinguishes the product from others thereby giving it appeal to the target market. Product
differentiation can be approach in the following ways:
Horizontal
Under the horizontal product differentiation, products and services are sold depending on
their qualities and prices. The approach is kind of manipulative since it insinuate th...
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