Week 2 Discussion The Tata Nano: The People’s Car (A) and Maslow’s Hierarchy of Needs, marketing homework help

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"The Tata Nano: The People’s Car (A) and Maslow’s Hierarchy of Needs" Please respond to the following:

  • From the case study, categorize the Nano’s marketing segments that have the greatest influence on its sales. Assume you are the marketing manager at Tata responsible for consumer marketing. In your own words, outline a plan that Tata could implement in order to make the process to purchase the Nano more efficient for potential buyers.
  • * One way that marketers use Maslow’s Hierarchy is by identifying their product with a certain level of needs. Marketers use imagery in commercials to motivate customers to satisfy their needs using the company’s product. A great number of companies position their brands to make customers feel like their product or service will make them belong to a certain group or that they will receive social acceptance and respect. However, there are just as many brands that use pitches for reliability and security to make customers feel the companies’ products cover their basic needs. You can find more on this topic can in your textbook on page 20 in section 2-3. From the scenario, analyze each level of Maslow’s hierarchy of needs, and articulate the level which most affects you when making a purchase. Provide support for your rationale by utilizing an example.

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Explanation & Answer

Hallo baddie, the answer is attached below. I believe it is perfect.

Running Head: MARKETING

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MARKETING

Student’s Name:

Institution:

Course:

Instructor:

MARKETING

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Tata Nano
Nano’s marketing segments
Tata Nano is a vehicle that was manufactured for a certain class of people, especially in India.
The vehicle was meant to be sold to the middle class of people as well as the lower middle class
of people in India. The market for the vehicle can, therefore, be segmented as follows;
Geographic segmentation
This is segmentation that is based on specific geographic areas. The car will be sold in rural
areas, where many middle and lower middle-class customers are likely to reside, semi-urban
areas, large cities, small towns, and metropolitans as well. The different geographic areas will
have different populations of the potential customers.
Demographic segmentation
Age group; basically, the age group targeted as the customers of the vehicle are all people that
are eighteen years of age and above. This is because the legal age for driving in India and in
many other countries is eighteen.
The size of the family; being a small or almost medium sized vehicle, Tata Nano targets families
that are made up of not more than five members.
Psychographic and behavioral segmentation
The targeted market has to have behaviors and psychographic characteristics that attract them to
the Tata Nano. The vehicle will, therefore, be appealing, because of both its aesthetic value as
well as its functional characteristics.

MARKETING

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Plan to make purchasing of Tata Nano more efficient
To make selling of the vehicle easy and efficient; the company should ensure the following;
Direct selling; the vehicle should be sold directly to the customer from the manufacturer. This
way the costs are lower for the customer as they do not have to pay any kinds of commissions to
a third party. This also makes sure that the customer is able to get all the specifications of the car
that he or she desires. Direct selling makes delivery quick and cheaper and hence increases the
demand for the vehicle and eventually the sales volume.
Easy payment plan; to make it easier for customers to purchase the vehicle, the company has to
allow an easy ...


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