CU MBA Capstone Project

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Capella University Assessment

Description

Introduction

Throughout your MBA program, you have worked to develop as a  business professional and prepare to meet future challenges as a  business leader. Your program culminates in the capstone project, which  forms the primary focus of this course, the final course you will take  in the program. The capstone project is intended to provide for you the  opportunity to demonstrate your MBA program outcomes in these ways:

  • Planning and executing the strategic and tactical elements of a comprehensive project.
  • Integrating and demonstrating the business leadership skills  and techniques you have learned throughout the MBA program and your own  growth as a business leader.
  • Communicating your analysis and recommendations for a real organization both in written form and in a formal presentation.
  • Completing your MBA program with an experience that reinforces what you have learned throughout your MBA program. 

Assessment Description

For complete details, refer to the MBA Capstone Project Description [PDF] and scoring guide. Your capstone project should address these expectations:

  • Apply foundational knowledge and an understanding of business  systems, processes, and technology within and across core disciplines.
  • Integrate information across disciplines from differing perspectives.
  • Develop logical, well-supported, evidence-based solutions to business challenges and opportunities.
  • Apply innovative, strategic, and sustainable approaches to business practice and planning.
  • Apply leadership and collaboration principles and strategies for virtual, global, and culturally diverse environments.
  • Integrate principles of ethics and integrity into business decisions.
  • Communicate clearly and effectively in a business environment.

Additional Expectations

  • Include an executive summary following your cover page.
  • Include various body sections that contain the analysis and recommendations.
  • Include a conclusion that summarizes main points of the paper. 
  • Before you submit your assessment for grading, submit it to  SafeAssign as a draft. Review your SafeAssign report and address any  flagged issues to ensure you have properly cited all quoted or  paraphrased material.

As an MBA learner, you have access to a free subscription to the Wall Street Journal (WSJ).  Take advantage of that subscription, and do some of your research in  the WSJ. Try to include at least one source from the WSJ in your final  draft. 

Submission Requirements

  • Style: Your paper should follow the corresponding  MBA Academic and Professional Document Guidelines (available in the MBA  Program Resources), including single-spaced paragraphs. Use a  professional writing style.
  • Communication: Ensure written communication is free of errors that detract from the overall message and quality.
  • APA guidelines: Format your citations according to current APA style.
  • Resources: Use at least six citations from credible sources.
  • Length: Your paper should be 15–20 pages, not  including front and back matter (cover page, executive summary, table of  contents, references, appendices). Papers that do not meet this minimum  will be immediately returned for revision.
  • Font and font size: 12 point, Times New Roman.

?Evaluation

By successfully completing this assessment, you will demonstrate  your proficiency in the following course competencies through  corresponding scoring guide criteria:

  • Competency 1: Apply foundational knowledge and an understanding of  business systems, processes, and technology within and across core  disciplines.     
    • Apply foundational knowledge and an understanding of business  systems, processes, and technology within and across core disciplines.
  • Competency 2: Integrate information across disciplines and from differing perspectives.     
    • Integrate most relevant supportive and conflicting information  (data, insights, best practices) across disciplines from differing  primary functional perspectives individually and holistically.
  • Competency 3: Think critically and analytically to provide evidence-based solutions to business challenges and opportunities.     
    • Develop logical, well-supported solutions based on relevant,  sound, logical, and credible evidence (data, insights, analyses, best  practices) to solve business challenges and opportunities. 
  • Competency 4: Apply innovative, strategic, and sustainable approaches to business practice and planning.     
    • Apply innovative, strategic, and sustainable (long-term) approaches to business practice and planning.
  • Competency 5: Lead and collaborate in virtual, global, and culturally diverse environments.     
    • Apply leadership and collaboration principles and strategies for virtual, global, and culturally diverse environments.
  • Competency 6: Integrate principles of ethics and integrity into business decisions.     
    • Integrate principles of ethics and integrity into business  decisions by assessing ethical implications and resolving ethical  conflicts and dilemmas.
  • Competency 7: Communicate clearly and effectively in a business environment.     
    • Write coherently to support a central idea with correct grammar, usage, and mechanics as expected of a business professional. 

ePortfolio

You should consider adding this to your personal ePortfolio. Your  completion of this comprehensive capstone project demonstrates your  ability to identify a problem or opportunity to be researched, analyze  the data, apply your own leadership abilities to suggest solutions, and  then present your analysis and conclusions in a credible way. This key  program deliverable will be an invaluable part of your portfolio.

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MBA Capstone Project Description MBA Capstone Project Description Throughout your MBA program, you have worked to develop as a business professional and prepare to meet future challenges as a business leader. Your program culminates in the capstone project, which forms the primary focus of MBA-FPX5910, the final course you will take in the program. The capstone project is intended to provide you the opportunity to demonstrate your MBA program outcomes by: • Planning and executing the strategic and tactical elements of a comprehensive project. • Integrating and demonstrating the business leadership skills and techniques you have learned throughout the MBA program. • Communicating your analysis and recommendations for a real organization both in written form and in a formal presentation. • Completing your MBA program with an experience that reinforces and integrates what you have learned throughout your MBA program. The following information outlines the requirements and work associated with the capstone project for MBA-FPX5910. Capstone Project Examples You have a wide variety of choice when it comes to choosing a capstone project that is personally interesting and rewarding to you. It is your responsibility to propose a capstone topic and scope that will allow you to demonstrate all of the MBA program outcomes. Examples of project types that might be proposed to meet these requirements include, but are not limited to: • A strategic plan developed for an organization to use that helps them solve a problem or take advantage of an opportunity. • A strategic analysis conducted on a selected part or area of an organization. • A case study developed on a selected part of or situation within an organization. • An intervention developed to address an organizational issue; for example, a workshop or training activity. The intervention should be broad-based enough to demonstrate the program-level outcomes. • A consulting report developed to analyze a problematic issue within an organization; the issue and analysis should be broad-based enough to demonstrate program-level outcomes. You may propose other project types for the capstone project so long as you are able to identify how the proposed project satisfies the requirement of demonstrating the program-level outcomes. When choosing your project type and/or topic, keep in mind that it must result in recommendations, next steps, or some other type of actionable, evidence-based takeaways for your intended audience, user, or subject of the project. 1 Capstone Project Selection and Proposal Guidelines The organization must be real, not fictitious. This may be an organization to which you have direct access for data gathering or one for which you will gather data via published sources. In either case, it must be an organization for which you can gather the data needed to complete the project. If need be, you may be allowed to use a disguised name for the organization in the project report, but you must disclose to faculty what actual organization is being used as the setting for the project. There are certain organizations that we want you to avoid using for your capstone. These organizations have been overly covered in the various business courses and might not be “fresh” enough for you to showcase your MBA outcomes. For that reason, we encourage you to select more low-profile organizations, or ones you can easily access for researching and analyzing. Do not select these organizations for your capstone project: • Proctor & Gamble. • Johnson & Johnson. • Harley-Davidson Motor Company. • PepsiCo. • The Coca-Cola Company. • Amazon.com. • Apple Inc. • Starbucks Coffee Company. • Toyota Motor Corporation. • Walmart. • Google. • Kellogg’s. • Target Corporation. • McDonald’s Corp. • Burger King. • Ford Motor Company. When proposing a capstone project, you will be required to briefly identify how the proposed project ensures the demonstration of all seven program outcomes. The scope of effort required should be such that it is doable in a 15–20 page paper, which is to be submitted in Assessment 4. 2 Capstone Project Requirements The capstone course project must demonstrate your achievement of the MBA program outcomes. The following table is taken from the Capstone Project Scoring Guide, at the Proficient level. It outlines the expectations, at a minimum, for demonstrating each program outcome. (For the best grade possible, strive to meet the grading criteria at the Distinguished level.) MBA Program Outcome Grading Criteria (at the Proficient Level) 1. Apply foundational knowledge and an understanding of business systems, processes, and technology within and across core disciplines. Applies foundational knowledge (theories, models, practices) and an understanding of business systems, processes, and technology within and across core disciplines. 2. Integrate information across disciplines and from differing perspectives. Integrates most relevant supportive and conflicting information (data, insights, best practices) across disciplines from differing primary functional perspectives individually and holistically. 3. Think critically and analytically to provide evidence-based solutions to business challenges and opportunities. Develops logical, well-supported, solutions based on relevant, sound, logical, and credible evidence (data, insights, analyses, best practices) to solve business challenges and opportunities. 4. Apply innovative, strategic, and sustainable approaches to business practice and planning. Applies innovative, strategic, and sustainable (longterm) approaches to business practice and planning. 5. Lead and collaborate in virtual, global, and culturally diverse environments. Applies leadership and collaboration principles and strategies for virtual, global, and culturally diverse environments. 6. Integrate principles of ethics and integrity into business decisions. Integrates principles of ethics and integrity into business decisions by assessing ethical implications and resolving ethical conflicts and dilemmas. Capstone Deliverables You will plan, execute, and deliver your capstone project; it should include the components and requirements listed in this table. Assessment Brief Assessment Description Submission Requirements Assessment 1: Capstone Project Summary You will develop a brief summary of your capstone project so that faculty can approve your organization choice and scope and provide appropriate guidance. The project summary will also list out each program outcome and how the topic allows you to demonstrate mastery of each. • • • Double spaced, academic style. Use at least one resource from the Capella library and one from the Wall Street Journal. Length is 2–3 pages. 3 Assessment 2: Capstone Proposal Assessment 3: Annotated Outline Once your topic and scope are approved, you will submit a formal proposal that includes a concise analysis of your business topic. You will also explain how you will leverage your leadership strengths assessment results and coaching experience (provided by BetterUp), as well as your knowledge and experience as a leader, to support your capstone work. To help you stay on track and receive faculty feedback, you will create an annotated outline of your paper. This document will list all of the major sections and sub-sections of your paper and include some resources. • • • • • • • Assessment 4: Capstone Project The final written project report will be a formal document prepared for the key stakeholders of your project. The structure and length of the document will vary according to the type of project being undertaken, but the report is expected to be substantial. • • • Single spaced, professional style. Use at least two resources from the Capella library. Reference your BetterUp leadership strengths assessment results and coaching experience. Length is 2–3 pages. Double spaced, academic style. Use at least four resources from the Capella library, in addition to Internet resources. Length is 2–5 pages. Single spaced, professional style. Use at least six resources from the Capella library, in addition to Internet resources. Length is 15–20 pages. In Appendix A, you can view the Capstone Project Scoring Guide. Be sure to review these criteria often throughout your project to ensure you are fulfilling the expectations of the MBA program outcomes. Assessment 5: Reflection and Goal Setting (Note: this assessment is not part of the Capstone paper) This paper will summarize how your strengths—as identified in the BetterUp leadership assessment and improved through your coaching—helped you to create an effective capstone project. Your paper will include a reflection of your growth, how you have applied your strengths, & how you would apply those strengths further to enact the recommendations you made in your Capstone paper. • • • Single spaced, professional style. Reference your BetterUp strength assessment results and coaching Length is 2-4 pages 4 Assessment 6: Capstone Presentation This formal oral presentation will be supported by a PowerPoint presentation including slides with notes. You will record the oral presentation and upload it to the courseroom for formal review by faculty. Your presentation should present all facets of the capstone project. • • • Presentation slides with audio recording of you presenting to your audience. Length is 10–20 slides. Not to exceed 8 minutes of run time. Credible Resources The majority of your resources should be from credible sources such as peer-reviewed, scholarly journals and articles found in the Capella library. Other resources/databases, also available from the Capella library, are the Wall Street Journal, Harvard Business Review, Lexis Nexis, IBIS, et cetera. By now you should have solid skills in navigating the Capella library, but just in case you need a refresher, remember that we have a custom library guide, Research Guide – MBA, which is an excellent place to start your research. 5 You may also use additional Internet resources (such as blogs, websites, white papers, et cetera), but evaluate and vet these sites/resources diligently to ensure you are using information that is credible and evidence based. Use this information to determine whether or not the resource is credible: Sources: What Can You Use for Your Research?; make sure you explore the source types listed on the left. 6 Appendix A – Capstone Project Scoring Guide Criteria Non-performance Basic Proficient Distinguished Apply foundational knowledge and an understanding of business systems, processes, and technology within and across core disciplines. References but does not apply fundamental, practical foundational knowledge (theories, models, practices) and a functional understanding of business systems, processes, and technology. Applies fundamental, practical foundational knowledge (theories, models, practices) and a functional understanding of a limited set of business systems, processes, and technology within but not across core disciplines. Applies foundational knowledge (theories, models, practices) and an understanding of business systems, processes, and technology within and across core disciplines. Applies a balance of theoretical and practical foundational knowledge (theories, models, practices) and an indepth understanding of a full range of business systems, processes, and technology within and across core disciplines. Justifies approach to integrating foundational knowledge, business systems, processes, and technology within and across core disciplines. Integrate most relevant supportive and conflicting information (data, insights, best practices) across disciplines from differing primary functional perspectives individually and holistically. Analyzes information from a singular discipline or perspective or poorly analyzes information across disciplines from few differing primary functional perspectives. Analyzes but does not integrate limited information (data, insights, best practices) across disciplines from few differing primary functional perspectives individually but not holistically. Integrates most relevant supportive and conflicting information (data, insights, best practices) across disciplines from differing primary functional perspectives individually and holistically. Evaluates supportive and conflicting information (data, insights, best practices), integrating insights across disciplines from multiple diverse functional and strategic perspectives individually and holistically. Develop logical, wellsupported solutions based on relevant, sound, logical, and credible evidence (data, insights, analyses, best practices) to solve business challenges and opportunities. Develops unsupported (that is, emotional testimonials, anecdotes, or lack of evidence) solutions and solutions that are not logically connected to business challenges and opportunities. Develops unsupported (that is, emotional testimonials, anecdotes, or lack of evidence) solutions or solutions that are not logically connected to business challenges and opportunities. Develops logical, wellsupported solutions based on relevant, sound, logical, and credible evidence (that is, data, insights, analyses, or best practices) to solve business challenges and opportunities. Develops logical, wellsupported solutions based on relevant, sound, logical, and credible evidence (that is, data, insights, analyses, or best practices) to systematically solve business challenges and opportunities relevant to all applicable stakeholders and crossfunctional departments. Apply innovative, strategic, and sustainable (long-term) approaches to business practice and planning. Does not apply or poorly applies elements of innovative, strategic, and sustainable approaches to business practice and planning. Applies some elements of innovative, strategic, and sustainable approaches to business practice and planning. Applies innovative, strategic, and sustainable approaches to business practice and planning. Integrates and justifies innovative, strategic, and sustainable approaches to business practice and planning that appropriately challenge the status quo while recognizing change management implications. Apply leadership and collaboration principles and strategies for virtual, global, and culturally diverse environments. Does not describe or poorly describes leadership or collaboration strategies. Describes leadership and collaboration principles and strategies that may or may not be appropriate to virtual, Applies leadership and collaboration principles and strategies for virtual, global, and culturally diverse environments. Assesses leadership and collaboration principles, strategies, and opportunities in virtual, global, and culturally 7 global, and culturally diverse environments. diverse environments and integrates flexible perspectives and collaborative approaches in business. Integrate principles of ethics and integrity into business decisions by assessing ethical implications and resolving ethical conflicts and dilemmas. Does not assess or poorly assesses principles of ethics and integrity. Assesses principles of ethics and integrity by analyzing ethical implications but may overlook important ethical considerations. Integrates principles of ethics and integrity into business decisions by assessing ethical implications and resolving ethical conflicts and dilemmas. Integrates principles of ethics and integrity into business decisions by assessing ethical implications, resolving ethical conflicts and dilemmas, and making right and just decisions for the organization and the larger business community. Write coherently to support a central idea with correct grammar, usage, and mechanics as expected of a business professional. Does not write coherently nor use grammar and mechanics as expected of a business professional; writing has major errors. Writes somewhat coherently to support ideas, but writing has some grammar, mechanics, or other errors that detract from credibility as a business professional. Writes coherently with minimal or minor errors to support a central idea with correct grammar, usage, and mechanics as expected of a business professional. Writes coherently to support a central idea with correct grammar, usage, and mechanics as expected of a business professional; writing is free from errors and formatted appropriately for the purpose or audience. 8 Tecno Company Erika Arellano MBA-FPX5910 Capella University January 22, 2022 Tecno Company Tecno Company Introduction There have been so many mobile phones of various types. However, the smartphones were readily affordable to people that were well paid, and they were doing very well in their lives(CIEBS, 2019). In this, it existed in places in already developed countries, and in developing countries, they were only affordable to the prominent people and well-established business people. Due to this gap in financial classes, in the year 2006, Zhu Zhaojiang came to hong khon with three of his assistants, and they manufactured Techno as the subsidiary. The mobile phones were mainly made for developing countries such as those in the African continent. They managed to get the most significant market because the mobile phones were more affordable and many people could buy the phones. In addition to that, they were able to compete with other companies for their product was readily available, it had been tested, and they have seen that it is durable and practical for people to use. In this, it made other companies reconsider and lower their prices so that they could compete with the new brand. However, the rate at which the brand is growing is high-speed. This is possible because their products are considered very cheap, practical durable, and they can keep up with the evolution of technology. They are making sure that their mobile phones are evolving every time in that they create new brands of the same phone in which they make sure that they incorporate the new features and still sell it at the lowest price in which many of the companies are finding it hard to keep up. This has made the company's brand grow and attract many customers, for they need something recent, practical, durable, and cheaply available. Tecno Company Body (a) Market target (Hacioglu, 2017 )Financial classes: The company's class was eying on was the lowest and the middle class. That is why they made their prices that cheap so as they could be affordable. However, they have also tried to accommodate the highest classes, for they choose to get the phones because they are more durable and advanced. Expansion of market: The Company started in the African continent. However, they have plans to make sure that they expand their call to the whole world. (b) Swot analysis Strengths a) They can advance their phones to the latest technological requirement b) Their phone is cheap hence attracting more clients c) Their phones are practical and durable d) Their phones have the longest battery survival when compared to other phones. e) They have managed to build their brand in the state that people know it and trust in it. Weaknesses a) They have a small market b) Regardless of the technology development, they are moving from one model to another very fast in which some of the models have no opportunities to be sold off. Opportunities a) They have a chance to open up more branches in other continents b) They are cheap, durable, and effective when compared to other phones Tecno Company c) They are more advanced, and they can be able to push and be more competitive than other android phones d) Threats e) iPhones are considered more advanced than android phones, and people are more inclined to do that. f) Other Android phones are being invented, competing on the prices and durability of the Tecno phones. (c) Reviews (Atkins, 2003) Positive reviews: Many people have praised the brand because they can afford their phones, and they have helped them in various ways. As technology has advanced, many things are done online, and the phones have turned to be their marketplace in which they sell their products and earn their living. If the brand never existed, many people would have been left behind in the activities that they carry out, and fewer people will be making their living. In addition to that, there could have been so many inconveniences. Unfavorable reviews: Many people have complained about the overheating of the phone when being used. In addition to that, the phone's durability has been reduced to two years. After some time, they start developing some faults such as hanging while being used and even switching themselves off at some time. In addition, there have been some counter fit mobile phones in which they are being sold as Tecno, and in the real sense, they are not techno. People tend to wonder how they would verify the real Tecno and which one is not (Atkins, 2003). Tecno Company (d) Recommendation The company should make sure that they take advantage of their opportunities. In addition to that, the leaders heading the company should make sure that they come up with continuous new strategies to make sure that the company does not fall apart. They should also look at the pace at which their product is replacing the product. In this, they could be losing a lot of money. Last, they should make sure that they take care of the weaknesses and the negative reviews they have so that they cannot lose their clients. Conclusion Tecno is a great company, and they can move far if they continue with the pace they are in. Moreover, they have excellent prospects in which they will have outstanding achievement in their company. In addition to that, they can make sure that they are aware of their competitive companies' move. In this, they will be in the position to be ahead of them. Tecno Company Work cited China-Focused Cases: Selected Winners of the CEIBS Global Case Contest. (2019). Hacioglu, U., Dincer, H., Alayog��lu, N., & Springer International Publishing AG,. (2017). Global business strategies in crisis: Strategic thinking and development. Bosoni, G. (2012). Tecno: A discreetly technical elegance. Milan: Skira. Atkins, W., & Adams, J. (2003). The smart card report. Oxford: Elsevier Advanced Technology.
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MBA Capstone Project

Name
Institutional affiliation
Course
Instructor
Date of Submission

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Executive Summary
Investigating the best approaches to streamline the performance of Tecno Company is
very critical. The opportunities and the challenges associated with the organization are first
analyzed, and then solutions are proposed. The analysis will aid in identifying the best possible
approaches the organization should adopt. Moreover, the ethical attributes regarding the
organization are analyzed critically, which encompass compliance and governance. As such, it
will boost the overall performance of the business. The other aspects to be analyzed when
conducting the research will be leadership and collaboration. Such will include a reliable
network and risk-taking. The last aspect of the research will be the recommendations to help
ensure the organization can achieve its primary objectives.

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Introduction
In the age of drastic changes in globalization, experts, administrators, and researchers
have noted that systems, associations, and strategies in a global environment must be taken as a
norm. Recent studies have shown that the success or failure of a 21st-century business will solely
depend on its capacity to compete at the global markets, particularly in the sustainable markets.
Turnbull and Haddud (2018) assert that global technology must bring together a vital
dissemination capacity and at the same time determine how operations are exercised and
coordinated, such as marketing across the globe and sourcing. Advertising technology has been
recognized as one of the fundamental aspects of the global partnership process. For instance,
robust promotion strategies will attract customers from different parts of the world, particularly
those with similar preferences. In the modern-day world, the fundamental element for all the
competing businesses is to achieve economies of scale that align with the global market. In that
regard, organizations across the globe that only deal with unique customer preferences are
doomed to extinction and be replaced by those producing standard products and distributing
them using robust strategies.
According to MacKenzie (2017), Tecno company is a versatile mobile manufacturing
organization that prides itself on producing high-quality smartphones at competitive prices. Such
has enabled the Company to gain a wider market share, which is a fundamental source of
benefits resulting from its competitive advantage. The vast majority of customers worldwide are
thus willing to sacrifice premium products for high quality and, at the same time, low, priced
smartphones that offer similar functions and features. The interdependency of the different
countries shows that the global approach has two primary measures: configuration of activities
responsible for creating value for the customer alongside an amalgamation of these particular

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activities in various markets. According to MacKenzie (2017), the fundamental foundation of the
global markets is grounded on the view that additional assessment of the exercise takes
advantage of differences in cost factors and heightens the benefits through jointly planning the
interdependencies between different industries. With that said and done, Tecno Company's
demands for prosperity will achieve a combination of the serious situation of the association in
all the areas of activity.
Tecno Company is a well-established mobile phone producer based in Hong Kong but
with expanded operations in various Asian, Western, and African countries. The Company has
been at the forefront of developing a strategic mission to expand its business operations in global
economies, particularly through producing competitive products. The Company aims to create a
brand in the world market by producing quality products offered at competitive prices. For
instance, the organization has adopted a robust strategic system and operations management,
which is a fundamental aspect of establishing itself in a global market. Moreover, the Company
strives to expand its operations in its quest to reach the target customers. In order to effectively
expand the company operations, the main aspects that need to be factored in include assessing
the business challenges, opportunities, ethical aspects, collaboration and leadership, and
recommendations. Proper management of a big corporation such as Tecno Company can be
rewarding but at the same time frustrating. Even though the organization has been ranked as one
of the best mobile phone producers, it has to embrace more robust approaches in order to expand
its operations fully.
Business Systems, Processes, and Technology
Advancing Tecno Company necessitates comprehensive effort from the team managing
the Company. The Company should change how it conducts its operations to enable business

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growth. This change encompasses all business operations, including production, customer
services, sales, finances, support network, and operation processes, including accounting and
management. Tecno Company can apply societal marketing concepts while starting new
branches and boosting the already established businesses. According to Kovacs & Kot (2017),
societal marketing is a concept in marketing that requires that a company or an organization
make strategic marketing decisions while considering all parties involved in making up the
Company or organization. The Company must make sure that it serves the requirements of both
the Company and the consumer needs are satisfied. Most importantly, Tecno company needs to
ensure that its activities and services benefit society, thus creating a good image. This image will
go a long way in ensuring that the business achieves its goals.
The concept of societal marketing can be beneficial to both small and well-established
businesses. In that regard Tecno Company can employ this concept to advance to a higher level.
According to Singhal (2017), the concept of societal marketing is indispensable in building or
improving the image of a company or an organization. This concept will aid in the business's
growth and thus lead to an increase in sales. In addition, businesses will have an added advantage
over competitors, thus enabling them to extend their market. This type of business will attract the
people residing near the business and those far away and thereby serving for the benefit the
community at large.
This concept is also an essential tool in enhancing a long-term relations...


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