Business Plan

Content Type

User Generated

User

qvttl

Subject

Writing

Description

7-9 page written analysis of the business plan, to include a title page and bibliography (the 7-9 page requirement does not include the title page and bibliography). In addition to a power point slide.

The Topic for Business Plan and PPT: A new Home Healthcare Agency

Location: Baltimore

Please see attachments. An outline template must be followed for the business plan paper. Also the power point slides must be followed as well.

Unformatted Attachment Preview

1 Basic Business Plan Outline Students will submit a 7-9 page written analysis of the business plan, to include a title page and bibliography (the 7-9 page requirement does not include the title page and bibliography). 1. Executive Summary What is the Plan you will are proposing? Describe in 3-5 sentences. 2. Organization/Company Summary Management Summary Organization/Company Ownership Organization/Company Locations and Facilities Organizational Structure Organizational Chart – include names and titles Description of Management Team Management Team Gaps (Vacancies) Personnel Plan – Team other than Management 3. Services/Product(s) Services/Product(s) Description Promotional Literature to be utilized New Technology? Future Services? 4. SWOT Analysis 5. Situation Analysis a. External Analysis (Opportunities and Threats) State of Economy Regulatory Considerations – Regulatory Agencies Any social trends? Any technology trends? Service Categories Service Area – Include a MAP Market Segmentation 1. Market Demographics 2. Market Needs 3. Market Trends 4. Market Growth Competitor Comparison / Analysis Who are competitors? 1. Locations 2. Services offered Prepare Competitor Analysis Chart 2 Why do you have the competitive advantage? Situation Analysis [cont’d] b. Internal Analysis: (Strengths and Weaknesses inside your organization) Direct Services – internal staff; internal resources Support Services Keys to Success – why will you be successful? Critical Issues: Risk Identification & Management 6. Strategy and Implementation Summary Marketing Strategy Target Markets – where, who (demographics) Pricing Strategy Promotion Strategy – how will you promote your program? Services / Sales Strategy Strategic Alliances – who are they? Who will help you succeed? Milestones or Timeline for Implementation – Prepare a timeline or phases of the project Contingency Planning – is there a “Plan B?” 7. Financial Plan Projected Profit and Loss Statement (5 Years) – REQUIRED Volumes/sales Revenues Expenses Net Profit/ (Loss) Break-even Analysis – Optional 8. Recap (Summary highlights of business plan) Business Plan Overview • Presentation should be approximately 20 minutes with 10-15 minutes for questions/comments. • DO NOT elaborate with verbiage on slides. Use bullet points and then explain. • Executive Summary State your objectives for the business plan, including observations and recommendations. Show your mission and the keys to success of your plan. This can be one slide • Organization/Company Summary Show the organization leadership, locations, etc. • Describe the services/products for the organization. What are you proposing regarding promotional literature? • Show the external analysis, i.e., competition, technology trend, social trend. • Show the competitor analysis; Market Needs! Market demographics, trends, growth. • Show the internal analysis (Use the Value Chain; Exhibit 4-1) Pre-Service, Point-ofService, After-Service. • Do a SWOT analysis • Strategy and Implementation Summary Why does your proposal have value? Do you have a competitive edge/ why? What is your marketing strategy? What/who are your markets? Is your pricing competitive? What is your services/sales strategy? Forecast/programs • Do you have strategic alliances? • How will you implement your plan? • What is your contingency plan? • • Management Summary Organizational structure; here you can use an organizational chart (Preferred) Show the management team Any gaps in the team, i.e., vacancies Personnel plan, i.e., description and number of positions • Financial Plan - Should be a 5 year plan Key financial indicators volumes of sales/services break-even analysis - how many services/sales will be needed and what year will that occur? Sales/revenue forecast Projected profit and loss statement Revenue (show all revenue) Less Expenses (show all expenses) remember that there will be start-up expenses in year 1) Equals Net profit or (loss)
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Explanation & Answer

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A new Home Healthcare Agency
Name
Institution
Date

Executive Summary
• Creation of a new home healthcare agency
• To offer unique combination of premier home health care and community-based
social services in Baltimore, Maryland.
• Provision of quality services in home health care agency and social services.
• The agency will employ competent, well-trained, and experienced personnel.
• Provision of organized services facilitated by a responsive home management
team.
• Through the provision of these, the new agency believes that it will be the
healthcare of choice in Baltimore.

Objectives
• To offer at least 125 patients with home healthcare every year.

• To serve over 1 client with personal injury case management every month from
the start.
• To record a respectable gross sale at the end of plan implementation
• To have over 90% client’s satisfactory rate showing the satisfaction of the services
offered
Mission
• Baltihealth will strive to provide affordable and excellent home health care as well
as social services based on community for families and individuals in Baltimore.

Organization/Company Summary
• Baltihealth will be the name of the new home health care agency.
• It will be located in Baltimore as the biggest town in Maryland.
• It will be owned its principal investors and principal operators.

• The initial office will be established in quality office space on
Main Street in Annapolis Road at the heart of Baltimore.

Product/services
The agency will provide a wide range of medical services. These are termed as premier home
healthcare including:

• Nursing aides
• Skilled nursing,
• Social work,
• Physical, speech, and occupational therapy,

The organization will also provide services related to personal injury case management like:
• Planning
• Assessment,
• Linkage of resource,

• Reporting
• Professional services like court testimony

External Analysis
Competition
• Competition from other organization providing similar and competing services is an ever-growing threat.

• The education requirements for CNAs as well as registered nurses are high, and organizations compete for the
few available personnel who have attained these requirements.
Technology trend
• The new home healthcare agency will utilize technology as much as possible.

• The current medical field is characterized by sophisticated technologies.
• Therefore, the employment of technology is inevitable.
Social trends
• Increase in number of home based patients especially aged and chronically ill people

• Limitation in the use of medical services
• Use of alternative treatment methods

Competitor Analysis
• New similar businesses are being formed every day across the US.

• The simplicity of creating new companies have been made very simple
• The current economic conditions are challenges to investors.
• The US small and medium businesses are high at all times making stiff
competitions
• The technological advancements have enhanced the ability for companies

with distributed teams to work together.

Chain Value

Internal Analysis
Strengths
• The agency will benefit from the low costs of operating a home
healthcare agency.
• There is an expectation of an increase in medical services demand
among people aged from 65 years and above.
• The income revenue is expected to increase.
• The demand for the services is also guaranteed regardless of the level
of economic growth or recession.
• The business can also be scaled, and there are moderate legal and
statutory requirements for licensing and certifications.

Cont…
Weaknesses
• The availability of many businesses in the healthcare agency will
create a stiff competition from these agencies.
• Quality consistency is mandatory for a new organization to maneuver
and stay in business.
• The current pressure on prices reduction is also a factor of
consideration.
• The cost of maintaining a health care insurance is significant
especially for a new organization.

Strategy Summary
• The organization aims at delivering quality services to its clients.
Here, it will establish loyal customers.
• The organization will also strive to remain on-brand and ensure
consistency in availability, quality services, and conducive prices.
• The organization will use marketing strategies like professional
referrals, branding, internet marketing, and internal, external, and
public relation marketing.
• Pricing is dependent on market environment, technological
approaches, and external factors like government policies.

Implementation Summary
• The project will be implemented in three phases.

• Phase 1 will involve setting up of all requirements for the facility
• Phase 2 will involve training of all the personnel and orientation to different
services intended, and
• Phase 3 will involve starting...