Week 4, create a Positioning Statement, marketing homework help


Question Description

Week 4 Assignment

In this assignment, you will create a Positioning Statement and Motto for one (1) of the following brands: Jeep Cherokee, Google, or Amazon.com.

Select only one (1) brand. Use the information listed, as well as your own research, to assess the brand by completing the provided template. At the end of the template, be sure to develop what you believe would be a new or better positioning statement and motto for the brand.

Click here to download the required template.

Submit the completed template via the Assignment 1 submission link.

*Remember to only select one (1) brand from the options below (click on Option A, Option B, or Option C to view each available brand).

Chrysler in motion

Jeep Cherokee

General Brand Marketing

Reflected in the distinctive, fluid lines of an Jeep Cherokee is the brand's long sporting tradition.

Every model is a finely-engineered balance of style, performance, comfort and safety. As a result of the continuous innovation in the use of light-weight materials and advanced engine technologies, Jeep Cherokee cars are best-in-class in combining operating efficiency with a level of performance and handling that all add up to pure driving emotion.



Amazon's Mission Statement
Amazon.com has had a clear focus and a solitary mission since it began. Founder Jeff Bezos has publicly referred to the Amazon.com mission statement as the guiding force behind his leadership decisions many times in the company's 18-year history. It can be concluded that the success of Amazon.com as the top Internet retailing company in the world is due at least in part to their unwavering commitment to this mission and the daily execution of it. The mission and vision of Amazon.com is...

"Our vision is to be earth's most customer centric company; to build a place where people can come to find and discover anything they might want to buy online."

Amazon's 2001 Positioning Statement (when it almost exclusively sold books)
For World Wide Web users who enjoy books, Amazon.com is a retail bookseller that provides instant access to over 1.1 million books. Unlike traditional book retailers, Amazon.com provides a combination of extraordinary convenience, low prices, and comprehensive selection.

For World Wide Web users who enjoy books, Amazon.com is a retail bookseller that provides instant access to over 1.1 million books. Unlike traditional book retailers, Amazon.com provides a combination of extraordinary convenience, low prices, and comprehensive selection.



Google's Mission Statement
Google's mission is to organize the world's information and make it universally accessible and useful.

Google's Motto
Don't be evil. (http://www.google.com/about/)

Tutor Answer

School: New York University

Here you are, please let me know asap if you would any revisions I would like to call it a night soon but I don't want to until I hear back from you! :)

Assignment 1
Positioning Statement and Motto
Use the provided information, as well as your own research, to assess one (1) of the stated brands (Alfa
Romeo, Amazon, or Google) by completing the questions below. At the end of the worksheet, be sure to
develop a new positioning statement and motto for the brand you selected. Submit the completed
template in the Week 4 assignment submission link.

Professor’s Name:
Course Title:
Company/Brand Selected (Google):
1.Target Customers/Users
Who are the target customers for the company/brand?
The target customer for Google is online users. This encompasses the following groups;
• Online advertisers
• Bloggers
• Website owners
• Electronic mail users such as g-mail users due to Gmail
• Instant messaging users due to Google instant messaging
• GPRS users for maps and directions
How could/does the company reach its customers/users? What methods and media might and/or
doesthe company use to reach the customers/users?
Google reaches its customers through various avenues most of which are online. The avenues are;

Through social corporate responsibility actions such as supporting green
Supporting and sponsoring events in exchange of printing its logo in
strategic places of the event.
Using banner advertisements on online websites
Through television commercials
Through feature films that tend to use Google products in the film such
as the Google search engine thus drawing attention to it.
By developing utility applications that are given to users free such as
Google maps and Google goggles

What would grab the customers/users’ attention? Define the customers/users according to their
demographics and psychographic information (e.g., age, gender, income, education, lifestyle,
values, etc).How do they want to be perceived?
Several things about Google could grab the customer’s attention. These are;
• The company’s catchy logo
• The sheer volume of WebPages available on the engine
• The features offered by the company such as Google goggles
The customers of Google are whoever has access to a computer and would like to perform a search online.
The search engine cuts across gender, age, income, education and lifestyle.

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MKT 100Assignment 21156 (5-...

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Good stuff. Would use again.

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