UCI Viral Advertisement Discussion

User Generated

Qbbcbz

Business Finance

University of California Irvine

Description

Please select one of the three prompts and write one post on the topic. 

  • What was the most recent viral advertisement that you either shared with friends or colleagues, or that friends or colleagues shared with you? What made it memorable? Do you think it strengthens your connection to the brand behind the ad?

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Explanation & Answer

View attached explanation and answer. Let me know if you have any questions.

Running Head: VIRAL MARKETING

1

Viral Marketing
Name
Institution
Course
Date

VIRAL MARKETING

2

The most Recent Viral Advertisement that I Shared with Friends and Colleagues
When individuals were stranded due to Covid-19, Zoom devised a fantastic social
media promotion contest and gift. Zoom had announced a Virtual Background Competition
for March 2020. It launched a monthly challenge for virtual employees to contribute films or
photos utilizing Zoom's virtual backdrop function. A quarterly challenge featuring three
monthly rewards. How did Zoom fare? Over 50,000 individuals joined up simply to
participate in the tournament (Komsiyah, 2021). Another excellent feature wa...


Anonymous
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