Capturing the world’s emerging middle class, economics homework help

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Economics

Description

Read the McKinsey Quarterly article “Capturing the world’s emerging middle class” and discuss on the following questions:

  • Why do multinational firms need to think about the middle class now more than in the past?
  • What should the multinational companies do to capture this emerging middle class?

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Explanation & Answer

Attached.

Running head: CAPTURING THE WORLD’S EMERGING MIDDLE CLASS

Capturing the World’s Emerging Middle Class
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Why multinational firms need to think about the middle class now more than ever
In the past, multinational companies focused on the first class to boost their sales and to

ensure that their market thrived. This has however changed with time as multinational companies
now need to think about the middle class more than ever. There are several reasons why the
future success of multinational companies can be attributed to the focus that they put on the
middle class.
Middle-class consumers are the fastest growing class of...


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