Persuasion Review the basic concepts of persuasion  discussed in Cialdini (2001) and McLean (2012). Then take a close look  at the first few slides of Jernigan (2013) and make sure you are clear  on the distinction between argument, persuasion, and propaganda. Once you have finished reviewing the background materials, think  about communication that you receive in your daily life that is intended  to sway your attitudes, opinion, or behavior. This could be  communication from your employer, YouTube videos, TV advertisements,  spam email, and a host of other communication that you are exposed to in  your daily life. After reviewing some communication examples, write a paper addressing the following questions: Describe a communication example that you have seen that is best  described as propaganda. In addition to describing the communication,  explain why you think this was propaganda rather than argumentation or  persuasion. Use the distinctions spelled out by Jernigan (2013) in your  answer. Now find a communication example that you think is a good example of  argumentation. Describe the example and explain why you think it fits  the definition of argumentation described by Jernigan (2013). Last, but definitely not least, find an example of persuasion that  you think best fits the definition of Jernigan (2013) as well as  exemplifies the concepts of persuasion discussed in Cialdini (2001) or  McLean (2012). Explain why you think this communication best fits the  definition of persuasion rather than propaganda or argumentation. Ref: McLean, S. (2012). Chapter 14: Presentations to persuade. Communication for Business Success. Lardbucket.org Cialdini, R. B. (2001). Harnessing the science of persuasion. Harvard Business Review, 79(9), 72-79. [EbscoHost]

Provide an example of a company that has done a complete turnaround.In your research, identify specific steps your selected company took to ensure a successful turnaround. Include data and statistics in your narrative.Explain whether the turnaround has been effective in improving the company’s profitability.After reading a few of your classmates' posts, reply to those from whom you learned something new or posts to which you have something constructive to add. For example:Discuss what you learned.Ask probing questions or seek clarification.Explain why you agree or disagree with your classmate's main points, assertions, assumptions, or conclusions.Suggest research strategies or specific resources on the topic.You must complete one original post and at least one reply to a classmate. Join the discussion early and post often.er 6, 2022 8:35:54 AM EDTElvira Ross RE: Week 10 Discussion 1Apple is an example of a company that has done a complete turnaround. * There are several steps that Apple took to ensure a successful turnaround which includefocusing on design and functionality of products, enhancing customer service experience, strengthening Apple ecosystem, and decreasing dependence of the business on the sales of IPhones. What has contributed to succes of Apple's IPhone is the success through their core competency in product innovation that ensured the IPhone was highly functional and capable of producing mobile internet browsing experience. What is most important is to ensure that technology plays a strong supporting role to applications and content. Apple launched four models at once in Septmeber 2021, and customers reaction were so overwhelmed that they quickly sold out across online stores such as Best Buy and Amazon. On January 25, 2022 the most expensive IPhone 13 Pro and IPhone 12 Pro Max received the highest demand. Apple's goal is to obtain stellar products and services within a timely timeframe so that it represents the best possible value to their customers as well as their shareholders. Apple is known for delivering the best quality products and services. * Apple has had the greatest comeback of all time because they were near bankruptcy to billions in just 13 years. The company turned a profit of $309 million after facing bankruptcy. Steve Jobs had a vision for Aplle which proved to be a great success. The Lesson: Innovation doesn't require focus groups. According to Steve Jobs, he does not beleive in asking customers their opinions, he just develop products that people will want before they even know they want it. It's all about knowing the customers better than they know themselves. As long as they have demand for their products, that will lead to pricing power, expanding profit margins, amd improved cash flow. All of those will drive the stock price higher while allowing Apple to return capital to shareholders. Apple has a history of profitability: 2019 55.26 Billion, 2018 59.53 Billion, 2017 48.35 Billion, and 2016 45.69 Billion.Business Turnaround Strategies used in Apple by Tim Cook https://research-methodology.net