Scientific data can be reported in a misleading or incomplete way, especially when it is being conveyed to the public in some form of mass media (i.e. newspaper or magazine articles, TV or radio reporting and talk shows). It can have highly negative effects if the public misinterprets the data because it might lead them to make changes to their activity that could bring harm upon themselves. If the data is misinterpreted by the medical community, it could cause medical professionals to give incorrect advice, diagnoses, medications, or treatment plans, which could be a great detriment to their patients' health. This could lead to lawsuits of malpractice and other legal issues. Essentially, scientific data must be very carefully and clearly presented and reported so that it is not misused in a way that damages patient care or population health, or causes legal issues.