MGT/526 v1 Wk 2 – Apply: Organizational Analysis Instructions Complete the worksheet based on your chosen organization. Use Business Source Complete and your selected company’s website, annual report, and other available sources. Part 1: Organization Information Organization Define your chosen company and its industry. Mission and Vision Identify the mission and vision of the organization. Mission Vision Organizational Initiatives Outline 1-2 major initiative for this organization. What are they currently doing to support these initiatives? Organizational Plans Describe the plans employed by the organization. Determine which types of managers create each type of plan. Type of Plan Description Type of Manager Copyright 2020 by University of Phoenix. All rights reserved. Wk 2 – Apply: Organizational Analysis MGT/526 v1 Page 2 of 2 SWOT Analysis There are various factors within the external environment of an organization that impacts its strategy. Analyze the organization’s SWOT analysis. Identify the internal and external factors. Include a link to the SWOT analysis in the Reference section of this worksheet. Internal Factors External Factors Part 2: Evaluation Evaluate if the mission, vision, planning process, and SWOT analysis meets the current needs of the organization. Include the following in your evaluation: • • • • Describe the unmet need, (not limited to product or service, can be new demographic, new mode of delivery, etc.). Analyze your competitive advantages. o Based upon the SWOT analysis, is there another business that is doing something similar that can be referred to? Provide examples. o If there is not another business, describe how what you’re doing is a unique product or service offering. Propose a competitive business initiative to address the unmet need. Create a high-level timeline and operational steps necessary to implement your solution. References Include a link to the SWOT analysis. Copyright 2020 by University of Phoenix. All rights reserved. 1 Colgate-Palmolive Company Chart and Outline Author Affiliation Course Instructor Due date 2 Colgate-Palmolive Company Chart and Outline Name of • The company selected for this research is Colgate-Palmolive Company. • The organization operates in the consumer goods industry. Primarily, its Company Industry specialty rests in the production of veterinary, individual hygiene, health care, and domestic use products (Colgate-Palmolive, 2022a). Some products include Protex, Sanex, Palmolive Naturals, Colgate, Speed Stick, Sorriso, hills, and Softsoap. Today, the company’s products are traded in more than 200 national economies worldwide (ColgatePalmolive, 2020). It remains one of the leading pet, oral, health, and home care products manufacturer and suppliers. Brief History • The Colgate-Palmolive was incepted in 1806 as a small candle and soap venture by William Colgate based in New York. Its first newspaper ad appeared in 1817. By 1820, the Corporation had set up a starch factory in New Jersey. Upon the passing of the founder in 1857, the son, Samuel Colgate, took over the management of Colgate & Company. By 1873, the company was already selling aromatic toothpaste and scented soap. An independent soap company was set in Wisconsin, later becoming the Palmolive Company (Colgate-Palmolive, 2022b). The company also incepted a pharmacy in New Jersey in 1879, which later became the Mennen Company. By 1930, the company’s leadership was passed to the five sons of Samuel Colgate and was already engaging in the active advertisement. Apart from celebrating its 100th birthday, it merged with 3 Palmolive-Peet company and started trading publicly by 1930. The name was later adjusted to Colgate-Palmolive in 1953. As time went on, the company consistently introduced new brands and improved its existing products (Colgate-Palmolive, 2022b). For instance, Fluoride was introduced to its toothpaste in 1968 to reduce cavities, while the Palmolive dish wash detergent was launched in 1966. 1989, the annual sales hit the $5 billion mark. Since 1991, the company has increased its global market presence, improved product efficiency, and adopted innovative ways of engaging its clients (Colgate-Palmolive, 2022b). During the Covid-19 in 2020, the venture gave back to the community by donating 25 million bars of handwashing soap alongside over $20 million worth of pet, hygiene, and health products. Milestones • The first ad appeared in the Newspaper in 1817. from the • The company celebrated its 100th birthday in 1906. Company’s • The company started trading publicly in 1930. History • In 1953, its official name became Colgate-Palmolive. • In 1968, Fluoride was added to the Colgate toothpaste to support the clinical aid in reducing cavities. 1 New • The yearly sales reached $5 billion in 1989. • Colgate-Palmolive Company should consider producing insecticides to Unique optimize its domestic care amongst consumers and improve its Business competitiveness in the market. Additionally, the product is new and will Opportunity add to the company’s income. 4 The • The management should hire a new team for research, development, and Function of management of the insecticide project. The leadership should also support Managemen possible ideas from the workers to help propel the objective of starting t for this the novel product line. Opportunity Colgate- The Business Source Complete (2022) recommends using Colgate-Palmolive’s Palmolive SWOT analysis published by Marketline on 08/01/2008. The intended dates on SWOT EBSCO websites are only intended and did not match with those presented on Chart Marketline dated March 2021 (Marketline, 2021). Nevertheless, the information presented was helpful in the creation of the SWOT analysis chart. SWOT Strengths • • • The company invests heavily in Weaknesses • The company practices research and development. product recall, harming its The venture has a commendable overall brand image and financial performance. business performance. Its products’ portfolio is comprehensive and has an outstanding brand image. Opportunities • • The company should focus on Threats • The company’s revenue expanding its global presence streams face the risk of It should also invest more in the currency exchange risks. US hygiene sector. • The venture faces stiff rivalry 5 from local and other multinational consumer goods producers and distributors. 6 References Business Source Complete. (2022). Business Source Alumni: Government Edition Other Sources. EBSCO. https://www.ebscohost.com/titleLists/bag-other.htm Marketline (2021, March). Colgate-Palmolive Co-Strategy, SWOT and Corporate Finance Report. Marketline. https://store.marketline.com/report/ml1147094sa--colgate-palmoliveindia-ltd-strategy-swot-and-corporate-finance-report-2/ Colgate-Palmolive. (2020). Colgate Overview. https://investor.colgatepalmolive.com/staticfiles/a65490ac-2442-41e3-8751-e18a1471bd92 Colgate-Palmolive. (2022a). Our Brands. https://www.colgatepalmolive.com/en-us/brands Colgate-Palmolive. (2022b). Our history. https://www.colgatepalmolive.com/en-us/who-weare/history
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