COM323 Ashford Week 2 Persuasion Manipulation and Seduction Paper

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Persuasion, Manipulation, and Seduction

Prepare a three- to five-page paper (not including title and reference pages), formatted according to APA style as outlined in the Ashford Writing Center, that cites at least two outside scholarly sources to delineate the differences between the terms persuasion, manipulation and seduction as they relate to human communication. Provide at least three modern-day examples of the varying types of persuasive devices and describe which audiences respond best to which techniques.

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Required Text

  1. Persuasion: A social science approach
    1. Codoban, A. (2006). From persuasion to manipulation and seduction. (A very short history of global communication). View in a new windowJournal for the Study of Religions and Ideologies, 5(14), 151-158.
      • Document can be downloaded in the online classroom. A useful examination of persuasion from a global and ethical perspective in terms of the contrast between pure persuasion and manipulation/seduction.
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    2. Meyers-Levy, J., & Malaviya, P. (1999). Consumers’ processing of persuasive advertisements: An integrative framework of persuasion theories. Journal of Marketing, 63, 45-61. Retrieved from the ProQuest database.

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Running head: PERSUASION, MANIPULATION AND SEDUCTION

Persuasion, Manipulation, and Seduction
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PERSUASION, MANIPULATION AND SEDUCTION

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Introduction
Much of human communication is motivated by the desire to influence the mind and
views of others through language. Human communication can be done consciously or
unconsciously, verbally or nonverbally. The communication can also be made truthfully or
deceitfully with logic, reason, emotions or using various characters. People’s perceptions,
behaviours and attitudes are influenced by what they see or hear every day. Therefore,
communication can alter or reinforce the ideas and views which people already have about
various issues. Human communication’s influence on behaviour can be carried out through
persuasion, manipulation or through seduction. Even though these methods differ, they yield
the same results of influencing the audience.
Difference between Persuasion, Manipulation and Seduction
Persuasion is a common form of human communication in today’s society. It is used
when the communicator aims at changing the minds of their audience. Persuasion is an
attempt to change someone’s belief, position, and influence them towards a certain course of
action. P...

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