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Running head: ETHICAL BEHAVIORS AND PERSUASION
Ethical Behaviors and Persuasion
ETHICAL BEHAVIORS AND PERSUASION
Ethical behavior and persuasion
Society expects all individuals to behave in a way that is acceptable and respect
established norms and cultural elements of the society. Ethical behavior is very important for
both businesses; justified by the fact that it involves having respect for moral principles in
society (Messina, 2007). Examples of such moral principles which should be respected are
honesty, compassion, fairness, equity and having respect for fundamental individual rights of
people. Ethical behavior in business enhances an element of attaining a competitive advantage
and ensures that work flow occurs with minimal turbulences occurring. The moment individuals
behave in such a way that conforms to the available set of rules and other policies; legal issues
become least to be considered in nature. This article is addressing two ethical theories and the
importance of ethical behavior in persuasion.
This theory deals with the study of individual ethical concepts in society. Key issues
being addressed under meta- ethics are ...
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