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OMM615: Strategies: Marketing/Advertising/Public Relations

label Marketing
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schedule 0 Hours
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Buying Process


What are the steps a buyer passes through when making a buying decision? What other factors might influence a purchase? Think about something you recently purchased and discuss each buying decision step and other factors that influence your decision to buy. Incorporate concepts and examples from this week’s lecture in your post.
Feb 27th, 2015

What are the steps a buyer passes through when making a buying decision?

  • Problem/Need Recognition
  • Information Search
  • Evaluation of Alternatives
  • Purchase Decision
  • Post-Purchase Behaviour

What other factors might influence a purchase?

  • Cultural
  • Social
  • Personal
  • Psychological

Feb 27th, 2015

This is a discussion question!

Feb 27th, 2015

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Feb 27th, 2015
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Feb 27th, 2015
Jun 29th, 2017
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