Am through with your work. Please find it in the attached documents below.
Running head: GEICO INSURANCE
Name of Student
Name of Professor
Integrated Marketing Communications
It is necessary to spread the awareness of the functionality of the GEICO insurance.
There is need to change the perception of consumers which are the government employees in
relation to insurance policy. They must know about GEICO insurance and that they can save 15
percent or more on car insurance by switching to GEICO. They should also be made aware that
the insurance offers coverage to several products. Following are the integrated marketing
communication channels use by organization-
This involves direct spoken communication between sellers and potential customers. Customer
service is between a customer and seller to resolve a problem with a purchase. Included in most
marketing mixes can be expensive (Percy, 2014).
Communicating with large numbers of potential customers at the same time. Less flexible than
personal selling. Can be less expensive. Advertising is any paid form of non-personal
presentation of ideas, goods, or services by an identified sponsor. Publicity is any unpaid form on
non-personal presentation of ideas, goods, or services.
Promotion activities that stimulate interest, trial, or purchase by final customers or others in the
channel. May be aimed at consumers, intermediaries, or a firm’s own employees. Can be
implemented quickly and gets sooner results.
Marketing communications objectives
Objective of marketing communication is to enhance the coverage network in terms of
customers covered and the range of products of GEICO insurance. The general objective of the
firm is to affect behavior by employing informing, persuading, and reminding as simple
promotion objectives. Further specific promotion objectives are to state to whom and why you
choose to inform, persuade, and remind.
An informing objective can show that it meets consumer needs better than other products. A
persuading objective means the firm will try to develop a favorable set of attitudes so customers
will buy, and keep buying its product (Peppers & Rogers, 2011). A reminding objective might be
suitable if target customers already have positive attitudes about a firm’s marketing mix or a
good relationship with a firm and informing and persuading could be required to affect the
potential consumer’s knowhow and attitudes concerning a product and then bring about its
acceptance. Later, promotion can basically prompt the consumer about that favorable experience
and confirm the acceptance decision.
To attain the objective of the marketing of the product, every channel augment
something. Advertising can be maily done through TV, printed or Digital media. Digital media
include youtube, e-commerce, social media networks or review websites. Printed media can be in
form of magazines, or newspapers. TV can be a medium of promotion as it provide family
channels, sports channels, entertainment channels or news channels. Public relations can be of
three types- printed, review tv shows or review websites. Sale promotion include loyaly bonus
and kiosk. Cause marketing events can be sports events or marathons (Clow & Baack, n.d.).
Social media is now becoming very dynamic tools of promotion as information related to
product make aware millions of people. There are lots of opportu...