BUS 211 EGCC Significance of Implementing Search Engines Discussion and Responses

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Business Finance

Bus 211

Eastern Gateway Community College

BUS

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Using the Yahoo! properties mentioned in Chapter 11- 11.2 section, evaluate a particular brand by using relevant keywords to see what comes up in a search. What did you find? Give examples. Are you surprised by what you saw?

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Peer 1I looked up Barnes & Noble and all the relevant keywords I could think of for the brand through Flickr. When I looked through the images with the brand name, I wasn’t surprised to see photo after photo of different locations, their logo/sign, and aisles of their books. There was only one that didn’t have to do with the brand, like a picture of a cat. The term bookstore was more broad so I wasn’t able to find pictures of Barnes & Noble flooding the feed again. Instead, I saw more photos of book aisles, library spaces, people reading and drinking coffee, etc. But this broader search also had more irrelevant pictures in the results, such as a picture of crocks, someone holding up baby clothes, and a house. I knew the results wouldn’t be as specific since I didn’t search the brand, but I didn’t think crocs would appear in the results for bookstore. The keyword that threw me off the most was when I searched for novels in the images. Almost two-thirds of the search results were of graffiti or the music band that probably inspired it. There were even other random pictures I would've never expected to come up such as tiny bugs, digital fantasy art, and a foggy forest.  Resources“Flickr Search - ‘Barnes & Noble.’” Flickr, Yahoo!, 1 Feb. 2022, https://www.flickr.com/search/?text=Barnes+%26+Noble. “Flickr Search - ‘Bookstore.’” Flickr, Yahoo!, 1 Feb. 2022, https://www.flickr.com/search/?text=bookstore. “Flickr Search - ‘Novels.’” Flickr, Yahoo!, 1 Feb. 2022, https://www.flickr.com/search/?text=novels.     

Peer 2 Using Yahoo! I searched BMW, since that is what I drive. I searched GT, which is short for Gran Turismo. Relevant keywords that were used were heated seats, heated steering, leather, spoiler, media, navigation, 6 cylinder. All were keywords to describe the car and some of the features of the different models. There were also sites I found that you could get an appraisal for your car or get a quote if you are selling your car. BMW makes many cool sports cars too, which were highlighted in the websites.    I also was able to find the backstory of BMW and where it started, etc. It was interesting to read about the building of the cars and different models. BMW is headquartered in Munich, Germany. Through the BMW website you are able to create your profile to keep track of your car profile, settings and more online. This is a great way to use the technology that BMW ties into its products. Keywords are interesting and very broad based on the concept of what you're looking for. https://www.carid.com/spoilers.html?utm_source=microsoft&utm_medium=cpc&utm_campaign=50634746&utm_content=2430327573&msclkid=3e70bb317aa61cafb621dac80e6fc462 (Links to an external site.)https://www.bmwusa.com     

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BUS211 Lesson 8 Discussion

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After learning the tremendous significance of implementing search engines, yahoo, to
narrow down a search of any company brand into the specific area of choice, I decided to try my
favorite brand, Adidas, and the result did not disappoint. The keyword uncovered only Adidasrelated information, like the first website that appeared was the company's official website, U.S.
and Adidas German multinational corporation’s site. In addition, it brought Adidas login and
sales site. Other related sites focusing merrily on the company's information included Adidas
Kids Clothing & Kids Shoes, Adidas Exchanges & Returns, Wom...


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