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Week 1 Assignment - Competitive Advantage
Chapter 3 of the text (pp. 94-99) discusses how businesses can use information systems to achieve competitive advantage. Research a fortune 500 company and how their current business strategy utilizes information systems in this manner.
Write a 2-3 page APA-formatted paper discussing their approach and how it is working for them. (Examples may include Dell, Toyota, Apple, etc.)
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Running header: INFORMATION AND COMPETITIVE ADVANTAGE
Information and competitive advantage
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1
INFORMATION AND COMPETITIVE ADVANTAGE
Information in businesses is taking over our economy. The significant reductions in
transmitting, processing and obtaining information are changing business activities in the right
direction. Information is more machines. Information is based on a broad base in order to
encompass the information that business creates and uses as a wide gamut of growing linked and
converged technologies that process the information (O’Brien & Marakas, 2011).
Competition advantage, in this case, the information revolution is obviously influencing
this sector. Information influenced competitive advantage by changing ...
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