marketing strategy, Identify and describe at least three customer segments (buyer groups) within the market in which your product resides, marketing homework help

Question Description

Need help with my Marketing question - I’m studying for my class.

A customer-centered marketing strategy is the key to any successful marketing plan. For this project piece, you will complete the processes of segmenting, targeting, and positioning so that you will have a solid understanding of who your target customer is and how you should position your product.

In a 4-5 page paper (not including title and reference pages), include the following:

  1. Identify and describe at least three customer segments (buyer groups) within the market in which your product resides.
  2. Select the consumer segment that you will target as you market your product and explain why you chose this segment. Describe the chosen target market, being sure to include demographic, psychographic, behavioral, and geographic details about your target market.
  3. Discuss cultural elements that will need to be considered for your product based on the demographics that you've selected.
  4. Discuss the competitive landscape of your product:
    • Who are your key competitors and how do you plan to position your product to stand out from the competition?
    • What key benefits will you focus on as the foundation of your product positioning strategy?
  5. Make sure to include an APA formatted title page and reference page. Use NoodleBib to document your sources and to complete your reference page and in-text citations.

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Final Answer



Customer segments.
Chosen target market.
Cultural elements to be considered.
Competitive landmark.


Marketing Strategy
Student’s name:
Professor’s name:


Customer segments
The bra market can be segmented into at least three categories all depending on the
age of the women involved in the purchase of bras. The section can include teens, young
women, and mature women. Across all these groups their preference of the type of bra will
vary. The media highly influence teenagers’ choice of bras given that they are always on the
lookout for the current trends in the market through the various media sources such as
magazines and the internet. At this stage, which has an increased disposal income purchase
choices are likely to be influenced by publications and peers. Young women provide a larger
market for the acquisition of bras due to their high shopping tendency for these garments. For
this category, young women are after quality merchandise. It is also the stage at which
women are involved in a variety of physical and active activities, and so they are in the
market for bras that will keep them more comfortable as they carry out their daily activities.
The desire to feel comfortable when conducting such ventures fuels a surge for the purchases
of these garments, as the customers would tend to seek the most suitable and app...

smithwiliams (19202)
UC Berkeley

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