Indiana Institute of Technology Marketing as A Strategic Process Discussion

User Generated

gvpxvr21

Business Finance

Indiana Institute of Technology

Description

Choose a company that you would like to use to describe marketing as a strategic process. In your discussion post, make sure to indicate which company you are using.

If you are using a specific product or service to address the role of marketing as a strategic process, include the name of the product or service.

Each student should work on a different business. Before you prepare your post, please check the discussion to ensure that no one else has chosen that business.

  1. First, comment on marketing as a strategic process for the business of your choice. Be sure that your response is detailed and well-supported with key terms and concepts associated with the module. This part of your post should contain a minimum of 5-7 sentences, contain correct spelling and grammar, and must be in your own words.
  2. Next, comment on each part of the strategic process (planning, implementation, evaluation, and control) as a component of marketing as a strategic process for that specific business. For each part, please provide a detailed response which is well-supported with key terms and concepts associated with the module. Your discussion for each part should contain a minimum of 5-7 sentences, contain correct spelling and grammar, and must be in your own words.

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Explanation & Answer

Please view explanation and answer below.

1

Marketing as a Strategic Process in Adidas
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Marketing as a Strategic Process in Adidas
Marketing is essential for any business as it may break or make customer loyalty and
brand positioning. Marketing is a strategic process that gives guidelines on how an ad or any
marketing tool reaches the right audience for increased productivity. The strategic process
provides a way to measure the success of a project or initiative. This article will focus on
marketing as a strategic process for Adidas.
Adidas is located in Herzogenaurach, Bavaria and has a tremendous growth over the
years, thanks to its effective marketing strategy. Adidas is a renowned sportswear company
established in 1949 (Wright, 2019). The company uses a benefit-based marketing technique to
illustrate why its consumers need the product, unlike many competitors who focus on what the
product contains (Wright, 2019). Adidas focuses on the needs of its consumers and attempts to
fulfill these needs through its products. Additionally, Adidas sells its products indirectly by
selling an idea of overcoming a challenge.
Planning is the first stage of the strategic process, and it entails setting goals for
market...


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